MARKETING PLANTo sell your home for the most money possible with Brigitte Jones – Top Local Realtor

WE TREAT OUR CLIENTS LIKE FAMILY!

Brigitte Jones and her team of agents love the Pacific NW and serving our clients. Brigitte Jones, has a degree in Business, with a focus on marketing and economics. Prior to real estate, she spent many years in Corporate America managing assets and leading and mentoring teams of employees. Her background in business allowed her to transition in to owning a flourishing real estate company. We have represented over hundreds of families in buying and selling real estate in Columbia County, the Greater Portland area and SW WA and over 110,000,000 in real estate sales. Brigitte was honored to be recognized by the Wall Street Journal multiple years as one of the best 1000 Realtors nationwide.

Our experience has taught us what it takes to successfully sell a home for top market value and will benefit you in your home sale. We specialize in selling homes. Many agents work with buyers and will occasionally list a home but the skill set and systems needed to successfully sell a home are very different than helping a buyer buy a home. Getting an offer is one thing but getting your property to closing is another. We have the tools, resources, connections and experience to make your home selling experience successful. And we treat all of our clients with the care we would give our family.

PROVENMARKETING PLAN

Our home seller program is designed to be proactive and also provides customized service to our clients. We do not get paid until your home successfully sells.

Our team uses cutting edge technology, coupled with traditional marketing to sell your home.

We spend a significant amount of money, out of pocket, to market your home, exponentially more than any other agent can afford to spend. This means more exposure for your home so that you can get the most money on your sale and there are no costs to you until your home closes.

ONLINE APPEAL IS THE NEW CURB APPEAL

We use beautiful photography, lifestyle video and high quality print collateral to tell the story of your home. Professional photos, videos, 3D tours, social media, and professional staging all make a huge difference in achieving top dollar.

WE GET YOUR

SOLD

For the most money possible

PRICE YOUR

WHAT AFFECTS PRICE?

LOCATIONHomes in more desirable neighborhoods, that are closer to shopping and entertainment, or that come with additional community amenities, command higher prices.

CONDITIONHomes in the best condition with the most up to date amenities bring a higher price than a dated home or one with standard amenities

MARKETThe performance of the market has an impact on pricing—metrics like home inventory and interest rates.

TERMSYour terms can affect how your home is priced as well. How soon you can move, whether or not you will make repairs, if you’re offering a home warranty, and more can make a difference.

WHAT DOES NOT AFFECT PRICE?

COST

What you paid for your home makes no difference.

PROCEEDS

How much you need to net from the sale makes no difference.

COLLATERAL

How much you owe on your property makes no difference.

OPINION

What you or anyone else thinks it’s worth makes no difference.

This service is optional.

BENEFITS OF PROPERPRICING

FASTER SALE

When your home is priced correctly, you will succeed in targeting the correct buyer.

LESS INCONVENIENCE

Properly priced homes are on the market for less time, meaning fewer showing disruptions.

INCREASED AGENT EXPOSURE

Agents are excited to show properly priced homes.

INCREASED PROSPECT EXPOSURE

Your home will see more buyers in the correct price range.

HIGHER OFFERS

More interest creates more offers and bidding wars.

DRAWBACKS OFOVERPRICING

REDUCES ACTIVITY

Fewer buyers will want to see an overpriced home.

REDUCES BUYERS

Overpriced homes represent an additional hurdle to buyers.

AFFECTS PERCEIVED VALUEBuyers will expect more from your home than it offers.

HELPS COMPETITIONOverpriced homes make other homes look like better deals.

PRESENTS APPRAISAL HURDLESOverpriced homes may exceed appraised value and could ruin a deal.

WE MAKELISTINGS

YOUR HOME HAS IT’SUNIQUE STORY

Today’s property buyers are armed with more

information than ever. They tell their agents

which properties they want to see—and

they’ve already rejected listings with too few

or poor quality photos. It is absolutely vital

that your online listing has high-impact

photos, videos, and tours to make a lasting

first impression that will motivate buyers to

come see your property for themselves. This

could include:

Photography

Photo Editing

Staging and Repair

Virtual Tours

PROFESSIONALPHOTOGRAPHY AND LIFESTYLE VIDEOWe Pay A Premium For The Best!

We work with a professional videographer and

professional photographer to tell the full story

of your home. Good photos are imperative! We

cannot stress this enough. We just happen to

use the best real estate photographer in

Portland/Vancouver area.

When the statistics show that 90% of buyers

search the internet when looking for a home,

you must show you home in its full glory.

HIGH END COLLATERAL

We employ a high end marketing company to

create professional material for the buyer to take

with them once they tour your home. These

highlight the benefits of your home and the special

features a buyer should know about.

EYE CANDY

Every seller is competing for the right buyer.

Staging is a strategic marketing tool designed

to show a property in its best possible light.

Often it just takes an outsider’s look to

rearrange the items you have to make the

space pop!

ADVANTAGES TO PROPERSTAGING

STAGING YOURHOME TO SELL Increase the likelihood of a higher

sales price

Gives the impression of a well maintained home

Get a head start on packing

Helps justify the asking price

Makes the home seem larger

Gives every room a purpose

Help buyers see themselves in the home

Put your home above the competition

Have a favorable first impression

Create a “must-see” home throughphotography

OUR SYSTEMYOUR

Brokerage WebsitesOur technology allows us to showcase your property on all major brokerage websites like Redfin, KW.com, Sothebys.com, Century21.com, Better Homes and Gardens, ReMax.com

and more.

We have the resources to advertise more, post more often and perform the extra steps that ensure your listing comes up faster than the competition.

ALMOST 90% OF BUYERSFIRST FOUND THE HOME THEYPURCHASED ONLINE

Classified ServicesCraigslist, Oodle, Backpage, and many

more. Most agents overlook this powerful tool or they just do the bare

minimum.

Social MediaFacebook, Instagram, and Twitter, to

just name a few of the places we share, promote, and pay to showcase

your property.

Search EnginesGoogle. Bing. Yahoo. Nobody knows

search engines better! We are experts in both organic and paid results.

Listing PortalsWe get your property featured more often on the most popular sites like

Zillow, Trulia, Realestate.com, Realtor.com, and hundreds more.

REAL ESTATE COMMISSIONEXPLAINEDWe believe real estate commission should be reasonable and fair. And at the same time, commission should not be so low that it comprises the ability to sell your property for the most money possible. So there is a balance.

It is critical to know the entire story when making your decisionabout who will do the best job in marketing and representing thesale of your home. Massive exposure and marketing costs moneyand is necessary to expose your home to the most buyers possible.And even more important is the experience of the specific person(not company) representing you - just like any service industry,there are different levels of expertise. The skillset of your listingagent will directly affect the ability for your home to successfullyclose. Just like when hiring an attorney or doctor, you would NOTmake your selection based on cost. Cost is important and must befair but realize when you reduce the cost in the real estatecommission significantly, you will be trading the lower cost forlower results and less service. The more experienced the listingagent, the better chance you have of selling your home for more -so the commission amount is actually paid for with the higher salesprice. And, the good news is that the real estate commission isONLY paid when your home is fully sold and closed.

To understand commission further, as your listing agent, Ipersonally pay, upfront and out of my own pocket, for all of youradvertising and marketing expenses. In addition, in order to makeyour home as enticing as possible to the co-operating buyer agents,we make sure to always offer a competitive commission to the co-operating buyer agents. The amount is split between your listingagent and the buyer's agent. The listing agent and the buyer'sagent then pay a portion of their received commission to each oftheir respective real estate companies to pay for companyexpenses.

So who you hire to represent and market your home is the mostimportant decision you can make with the financial future as itrelates to your home sale.

INTERNETDOMINATION

Your home will be featured on every important real estate website that is on the web – over 1000 sites nationwide. We have syndication agreements with the portals such as Zillow, Trulia and Redfin to expose your home to buyers searching on their sites. In addition, we pay for Google ads, which drives buyer traffic to our website and buyers to seeing your property. We also utilize LinkedIn with national reach.Your home will be listed on all of the franchise sites like Sotheby’s, RE/MAX, Coldwell Banker, Berkshire Hathaway, Century 21, Hasson Company, Keller Williams and more. Buyer will see your home everywhere they search.

Facebook allows us to target market your home through paid sponsored advertising.

We have spent thousands of dollars and countless hours tweaking our Facebook ads to be highly effective and boost the ability to sell your home. We spend the money needed to expose your home and no extra money is paid out by you for this highly targeted marketing.

WE MARKET YOURPROPERTY TO THE

Although we promote your property to

every local agent, we also focus our

marketing efforts on the top agents both

locally and across the USA that sell the most

real estate and may have the perfect buyer

for your home.

30% OF BUYERS FIRST FOUND THEIR

HOME THROUGH A REAL ESTATE AGENT

SENDING, SHOWING, OR NOTIFYING

THEM ABOUT IT

TIMELINE FORSELLING

BEFORE AN OFFER

UNDERSTAND THE MARKET

It’s important to understand the market to know whether or not now is a good time for you to sell.

PREPARE YOUR HOME

The better your home looks to prospective buyers, the greater chance it’ll sell quickly.

MARKET YOUR HOME

A strong marketing plan can really set you apart in the market and bring in the right buyers.

HIRE A PROFESSIONAL

The quality of your Realtor® can make or break your home’s sale. Remember, you get what you pay

PRICE YOUR HOME

Improper pricing is the number one reason homes fail to sell in a timely fashion.

HIGH BUYER TRAFFICForget everything you have ever seen or heard about open houses! While most agents get 1 to 2 people through an average open house, our team often gets 10 or more buyers through each open.

THE LAUNCH

HIGH EXPOSUREWe treat open houses more like giant events that get people interested in the home and get them to come by and see it! From online ads to guerilla style marketing, our open house will receive incredible amounts of attention. .

IMMEDIATE MARKET FEEDBACKYour home gets a ton of exposure in a short time and we can get feedback on what buyers are thinking about the price, amenities and more. Our goal of course is to create a sense of urgency from the buyer and hopefully an offer.

WHY OUR SYSTEM WORKSSerious buyers that are looking for the next new listing – The average buyer has been watching the market up to 9 months prior to making a purchase. They know the inventory and when a new home comes on the market that matches their needs, they are anxious to see it quickly. The open house allows them to come through without engaging an agent, to determine if the home indeed meets their wants before moving forward.

Neighbor Marketing – Often times your neighbors are a great source of potential buyers. They want thierfriends to move into the same community so that they can be neighbors.

Relocating homebuyers – many times, buyers relocating to our area will plan a trip specifically to tour open houses to find their new home.

THE