*Prepared by

Mizanur RahmanID. No-009Batch-1st

Dept. of Tourism and Hospitality Management

Faculty of Business StudiesUniversity of Dhaka

WELCOME

Developing Marketing Plan for a new product

Marketing Plan

“Gillette Combo

Razor”

Executive Summary

Gillette is preparing to launch a new multifunctional razor

targeting specific segments in the consumer and business markets

Developing marketing strategy

in the initial year on the market, aiming for a large portion of share of the U.S. razor market

 On second-year, objectives are to achieve more competitive advantages then other’s.

Current Marketing Situation

Market Description Gillette's market consists of consumers and

business users who prefer to use a more facilities, more service provided product.

Product Review 3 phase blade Blade changing system Tiny foam tube with spraying facilities water spraying facilities Comfortable grip for holding One set free blade One year warranty

Competitive Review emergence of new productadd features and cut pricesmultifunctional shaving system

a competitive edge compared with others in the same general price range.

Distribution review

supply superstores. cosmetics stores.Department stores. Internet buyer

Opportunities, and Threat Analysis

Threats Increased competition. Downward pressure on pricing.. Compressed product life cycle.

Opportunities

Increased demand for multifunctional razor with diverse functions and benefits

Lower costs 

 

Objectives and Issues

New-year ObjectivesSecond-year Objectives

Issues the ability to establish a well-regarded brand

name invest heavily in marketing

Marketing-Strategy

Positioning Product strategy Pricing strategy Promotion strategy Marketing communication strategy Marketing research Marketing organization

Action programs The Gillette Combo Razor will be introduced in June.

In whole March, April, and May, We will initiate trade sales promotion campaign

We will exhibit at the major consumer products trade shows

Webcast the product launch

provide samples to selected product reviewers

Budgets

Total New-year sales revenue for the Gillette Combo Razor is projected at $20 million

wholesale price $4 per unit

variable cost per unit of $2 for unit sales volume

We anticipate a New-year loss of up to $5 million

Controls Monitoring quality and customer service

satisfaction

Finding error

Taking corrective action

Providing feedback

Thanks