Marketing plan for educational institutions
Transcript of Marketing plan for educational institutions
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Marketing Plan for Educational Institutions 2016
Fortune Communications presents
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Affinity marketing
Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party
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The steps
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Content marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content
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The funnel
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Conversational marketing Highly iterative, internet-driven
marketing where customer needs drive design, content and technology, analysis drives changes, and customers are long-term participants.
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The prism
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Cross-marketing
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product.
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The cycle
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Culture marketing
A specific type of marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic.
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The strategy
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Email marketing
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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The process
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Event marketing
The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.
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The questions
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Inbound marketing
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention.
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The process
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Local marketing
Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.
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Mobile marketing
Mobile Marketing is: any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device
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Statistics
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Newsletter marketing
A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters.
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The steps
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Social media marketing
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
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The strategy
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Sport marketing
Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
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Trade show marketing
An exhibition for companies in a specific industry to showcase and demonstrate their new products and services.
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Video marketing
Video marketing can be defined in digital marketing context as all uses of video contents to promote a brand, product or service
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The statistics
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Viral marketing
Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect
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The principles
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ROI
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ROI Metrics
Reach Traffic Leads Customers Conversation Rate
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Simple ROI calculation
(Sales Growth - Marketing Cost) / Marketing Cost = ROI
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Campaign attributable ROI
(Sales Growth - Marketing Cost) / Marketing Cost - Average Organic Sales Growth = ROI
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Contact us
Fortune Communications,(Owned by Make Genius Educational. Trust)76, 1st Floor,Odiampet Main Road, Villianur,PUDUCHERRY 605110, INDIA9894 780 972
Email: [email protected] www.digitalmarketingchennai.com CEO: Joseph D.