HAIR &Table of content:

Acknowledgement…………………………………………03

Executive summary……………………………………… 04

Main three strategies………………………………………04

Company profile……………………………………………04

Mission…………………………………………………… 06

Vision…………………………………………………….. 06

Purpose…………………………………………………… 06

Marketing plan……………………………………………..07

Product marketing analysis………………………………. 11

Distribution analysis……………………………………… 11

Competitor analysis………………………………………...11

Financial analysis………………………………………… 11

Target analysis…………………………………………..... 12

SWOT analysis ……………………………………………12

Positioning…………………………………………………13

Marketing objective…………………………………………13

Financial objective…………………………………………14

Marketing mix…………………………………………………14

Control……………………………………………………….21

Contact information …………………………………………...23

Marketing Plan Page 1

HAIR &

Hair & Clear ShampooAcknowledgement

“We are hardly thankful to our Teacher, Sir imran ijaz. Whose encouragement, guidance and

support from initial to final level enable us to develop the Marketing Plan and work on this

project? Now I would like to include all my group members Arslan, junaidwaqas, zulkarnaa,

irfan, usman and ahsan who have the major role in this project”.

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HAIR &

Executive summary:-

The HAIR & CLEAR SHAMPOO Company is the brand of A&A(Arslan and Ahsan) industry which providing the quality shampoo to the customers as anti dandruff shampoo. The power of this company is that, this is the first Pakistani shampoo company and having their industry in Pakistan with the recycling plastic machine with it.

HAIR& CLEAR is faced with a new challenge as the shampoo industry grows. Consumers are now aware of the variety shampoo services offered not only in Pakistan but around the world. They are well informed due to high media access such as internet and the detergents magazine available online and those published in Pakistan. Consumer now wants quality different services at reasonable price.

HAIR& CLEAR shampoo marketing strategy will be based on generating viability with its target

population segment. This will be achieved through multi-faceted advertising campaign. The

campaign will utilize by different advertising activities.

HAIR& CLEAR has three main strategies:

First strategy is to attract the consumers which are not using shampoos by giving the

low price and best quality.

Second strategy is to attract social consumers by providing discount packages.

Third strategy is to attract the elite consumers by giving better varieties and good results

of our product.

Plan: -

HAIR& CLEAR will provide the users best results in less amount of money. We will be

looking forward always for our new users by giving best quality with the passage of time and

customer will bring our product again and again once he used.

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HAIR &

Company ProfileBoard of Directors

Mr.Arslan(Chairman)

Mr.Junaidwaqas (CEO)

Mr. M.usman

Mr.Irfan

Mr.Ahsan

Mr.SyedZulqarnainHaider

Audit committee

Mr. Arslan (Chairman)

Mr. Junaidwaqas (secretary)

Mr.SyedZulqarnain (member)

Mr.Ahsan(member)

Mr.Irfan(member)

Chief Finance Officer (CFO)

Mr. M.usman

Company secretary

Mr. Junaidwaqas

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HAIR &Mission The mission of H&C shampoo is to produce quality shampoo with an affordable price and positive effectible feature to the customers.

VisionThe vision of the company is to find customer desire and to fulfill it by adding new products as according to market demand and to take part in the economy of the country by performing our duty with honesty.

PurposeThe purpose of our product is to provide quality shampoo with many incentives like to give security, durability. In Pakistan, the commonly used deferent types of shampoo and we provide such low cost and high quality that consumer feel safe and relaxed.

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HAIR &Marketing Plan

Corporate Social Responsibility

Business can never grow if they don’t care of their society, customer and even their own employees. The social responsibility must be adopted by any good businesses.

>>RECYCLING PLANT

So for this our hair & clear shampoo is going to make recycling plant of PET bottles and other empty shampoo bottles to make re-use of the waste material and create the environment clean. So for these the plant will be must near every Hair & Clear shampoo industry.

The process for these recycling is going too held by 2 methods:

1) By sceam method2) Thought waste PET bottles

1. By sceam method

Through this the H&C shampoo going to use the scream of giving 3 blank/waste bottles will get 1 surprise gift. This scream is advertised through proper promotion strategies.

BENEFITS:

These projectscreates to benefit for the company one

Its helps in saling the product It makes cleaning environment automatically by the customer. It decrease the company expenditures

2. Through PET bottles:

The waste PET bottles (plastics bottles) can be re-used for many purposes but in Pakistan there are many less industry working on wastage of material. These PET bottles we buy from the shop with rate in per k.g. this make us low reliance with the foreign plastics company.

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HAIR &Employee’s health and care:-

According to ethical business rules human (employers) are the main assets for the company to run the business faster. If the employers’ are not satisfied with the company rules and policiestec than their impact will be on productivity and outcome. So, H&CCompany is making rule for the employerssafely and the health care, so that the employee can work with comfortably and safely.

On laboratories the masks, Lab glasses and gloves are compulsory to the experimental as these things are provided by the company for their safety.

The cool environment in the summer and hot environment in the winter are provided to them as according to their need.

The sellers are provided the special jackets in the winter for any contract. Although H&C company is providing them training program as employeesafety program

and tell them how they a can be save in doing work.

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HAIR &Economic Stability and Funding:

H&C Company is having a social plan of funding their 1% of year profit to the growth of poor people by giving fund or by the providing facilities. Although this was the work of the government but H&C company doing this to help the government in their economy and to decrease the graph of poverty. As Pakistan is facing problem of flood in almost every year. These people need some help from all over the nation. So we have targeted these people to serve them and help them as possible we have.

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HAIR &Key Stakeholders

H&C Company respect their stakeholders as they are the family of the company. These stakeholders are they basic success key for the company if they happy than company happy if they sad than company is unfavorable.

Hair & Clear company stakeholders are as following:

Creditors Customers Directors Employees Government Owners (shareholders) Supplier

Customer:

The most importantpart of the business is their customer. Our company is providing some process of making relationship with the customers. So we should know about our product in market.

We are working on customer training program in which we train the customer how to take care of their hairs and show them their hair condition through the machine and give them the right decision to choose the company shampoo their head requires.

Employees

H&C Company is aware of the employee’s keys to success the business. So we have certain planning and rules for the employees so that they can work with the environment and feel the company as the part of their family. These are as following:

Employees are been trained for their present and future job. Once in a year the employees are given holidays to entertain with their family in any of

the famous place like murrie, Narran kaghan etc. this to make their mind fresh and to give time with their family. The residence of this tour will afford by the company H&C.

On laboratories the masks, Lab glasses and gloves are compulsory to the experimental as these things are provided by the company for their safety.

The cool environment in the summer and hot environment in the winter are provided to them as according to their need.

The sales are provided the special jackets in the winter for any contract.

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HAIR & Although H&C Company is providing them training program as employee safety

program and tell them how they can be save in doing work.

Directors

The directors are the mind of the H&C and they having big role in the company business. The H&C Company presenters are the directors whole are the responsible of making company plans and handling the company more than 50% of works. So the accountability of directors is done as according to the business plan that he/she make ethically or unethically.

H&C directors not only given high salary but they also facilitate with other facilities like cars, laptop, business mobiles etc. as according to their needs.

They have high involvement in the company and have power to handle the employees and other situations.

Our company has given free hand to the Directors to make plan and schedule of the company productivity internally and externally.

Government

Government of Pakistan has some rules and regulation to the company. That should the registration of the company and any other government rules that must be obeyed by the company. H&C Company is strictly working on the government rules and regulation and also applying these rules in the company. So that the owners of the company can be answerable to the government that they are doing ethical business according to government rules and regulation.

Owners (shareholders)

The owners are the shareholders of the company and are the assets of the company. They business partners whose investment in the company can be beneficial. H&CCompany is really thankful to their shareholders who trust the company and shares their assets with our company. We have promise to our owner to do the business ethically with right rules and regulation in the company as well as in the market.

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HAIR &

Product market analysis

It is very difficult to introduce our new product into market because of lots of international brands are already available such as (Head & shoulder, Pantene, and sun silk etc, are the most popular brands and people have brand equity with these products. I-e itis very difficult to introduce new products like hair and clear. For tackling this hindrance we should focus on our product quality and price..

Distribution analysis Distribution channel is very much important for introducing a new product in market we can take example of unilever, coke and haleeb. They have a strong distribution network and their intermediaries trust on them and gain customer loyalty keeping mind these examples we should also adopt strong distribution network for the success of over new product.

Competitor analysisWe know that there are many strong cosmetic competitors in market like (head& shoulder, dove, and pentene etc. and they have a very innovative marketing channel and having a customer loyalty and brand equity with them and that’s why we should keep for p,s in our mind i-e Place, People, Price and Promotion and also need strong MIS through these principle we can compete our competitors.

Financial analysisAll kind of business is totally based on financial analysis. First of all we should survey our competitors financial expenses, their past experiences and financial recessions. How they meet all tax expenses and manage the price of product with limited resources through these analyses we make our product within our financial budget so that we can earn a good profit.

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HAIR &Target marketing:-

Targeting is the second segment of the STP process. After segmentation marketer will select a target segment to hit upon.

Targeting is the process of selecting specific people, markets, specific clusters and also individuals that match down characteristics hair and clear company used and select the area which there provide the product in low cost and high quality to poor people who cannot afford the expensive product.

SWOT ANALYSIS STRENGTHS

· A powerful strategy- The path to growth strategy has strengthened the companies focus around its leading brands, Restructuring has produced savings of $3.4 billion,

HAIR& CLEAR has three main strategies:

First strategy is to attract the consumers which are not using shampoos by giving the low price and best quality.Second strategy is to attract social consumers by providing discount packages. Third strategy is to attract the elite consumers by giving better varieties and good results of our product.

Weaknesses Sales Growth Decreasing Underperforming product

Disadvantage of having a multicounty strategy Revenue

Debt

Opportunity Developing Slim-fast New industry

HAIR& CLEAR will provide the users best results in less amount of money. We will be looking forward always for our new users by giving best quality with the passage of time and customer will bring our product again and again once he used.

Expanding into new geographic markets-more countries, like Europe, where the weight loss/management trend is also taking hold.

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HAIR & Expanding the product line

Product line- could introduce standardized, low price product offerings in order to compete with the ‘private-in house brands’ offered by supermarkets and for the developing countries

Threats Increased intensity of competition- from other global food and household brands with

similar product portfolio’s and between brand name products and private label in house products

Competitors are Strengthening their resources-has been a recent increase in mergers and acquisitions in recent times

Likely Entry of potent new competitors- large, high profile competitors may take advantage

Positioning:

HAIR& CLEAR shampoo will position itself as an anti dandruff, cleaning hair and washing and shining the hair, in the market. People can relax themselves by washing their hair and make them cool. It is been introduced in the market for all the young’s and old people which want their hard hair into smooth and silky and unclean hair in the clean situation.

It will position the users of all kinds which like to look fresh by their hair and want to get out of the dull look. H&Cshampoo formulas are specially designed to help you get the look you want, while keeping your hair strong against damage and healthy. Find a shampoo for your unique hair needs.

MARKETING OBJECTIVES

The H&C Company are having some objectives in business and that are as following:

Increase the advertising budget by 4% of total profit.

o 2% of this budget will be allocated to giving free coupon.

o 2% of this budget will be allocated for the BTL advertising activity

Attract new customer by 2%.

Increase repeat customers by 7% each quarter.

Decrease customer acquisition costs by 2 % per year.

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HAIR & Increase brand equity, measured by the number of new customers that are already familiar

with HAIR AND CLEAR before arrival into the market.

FINANCIAL OBJECTIVES

At least 10% growth rate after the second year of operation.

A 2 % decrease in overhead costs per year for the first three years.

Marketing program:-

The company marketing program conduct the customer feedback through fill up the

questioners

Marketing mix

HEAD & CLEAR marketing efforts will be based on attracting users from all 3 categories of users i.e. casual, social and elite. We will focus on retaining these customers and building loyalty by making our product better and better day by day and will progress by heaps and bounds.

The customer after once using the product will ask again for the product and will tell others because it is a proper conditioner and hair shampoos made by shampoo experts from LONDON, ENGLAND.

PRODUCT

Hair & Clear Company is providing shampoo that is for both men and women’s but the main target for it is for the men’s. This shampoo is having all features that the customer wants on dandruff and falls of hair.More than half of consumers get dandruff, but far fewer actually buy dandruff shampoo. The detergent used in the product are should be written on the back of the product, so that all over customers knows the reality of H&C shampoo.

New variety of Shampoos

Conditioners 2 in 1

Styling products

Hair treatment products

Schemes of different kinds

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HAIR &We had a questionnaire to the people in the different cities of Pakistan and we noticed that shampoos are used by almost 90 % of people and other 10 % are the labor community which doesn’t wash their heads as they cannot afford the shampoos so they use the bathing soap.

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HAIR &According to H&C shampoo survey:

So we are targeting the people who don’t use shampoos as well as those who are using other shampoos. By low price we can target that 10 % people and by bettering our quality we can target that 90 % of people.

Ingredient used in H&C shampoo

The in ingredient used in the shampoo are as following which in also written in the back of shampoo.

Active ingredient: Pyrithione zinc 1% Inactive ingredients: Water, Sodium lauryl sulfate, Cocamide MEA, Zinc carbonate,

Glycol distearate, Dimethicane, Fragrance, Cetyl alcohol, etc.,

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others2%

HAIR &

PRICE

The price for the H&C shampoo is set at the industry level but still lower than the competitor

(HAIR& SHOULDER). Because we are the first to offer the double packs facility we will charge

a premium price for it. The food prices are fixed in every part of the country. The discount

packages that we offer are a result of our research. We found that the main attractive feature to a

shampoo company is discount offering.

Our company has done survey on brand consciousness of the shampoo. According to the result

mostly people are brand conscious but less very less people found to be price conscious.

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HAIR &

Especially the prices are low because of the labor community which cannot afford the expensive

shampoos and are not using any product for their hairs. So they will buy this shampoo in fewer

prices as well as in best quality.

HEAD & CLEAR 500ML = Rs 275 per bottle

HEAD & CLEAR 250 ML = Rs 140 per bottle

HEAD & CLEAR 100 ML =Rs 70 per bottle

HEAD & CLEAR 50 ml = Rs 35 per bottle

HEAD &CLEAR (sashay) =Rs 3 per packet

Discount Packages

HEAD & CLEAR 500ml (two) =Rs 550 (two bottles)

HEAD & CLEAR 250 ML(two) =Rs 275(two bottles)

HEAD & CLEAR 100 ML(two) =Rs 135 (two bottles)

HEAD & CLEAR (two sashay) =Rs 5 (two sashay)

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HAIR &

PROMOTIONHEAD & CLEAR shampoo will launch its product through various different areas. These should

be through

Electronic media 1mint add in geonews,duniya news,

Print media (jung,awaz)

E-businesses

Billboard

Shopping Malls

E-BusinessFrom these the most successful business promotion is through E-business as compare to other

types of promotion. So Head & Clear shampoo making much more their advertisement through

E-Business. This E-Business includes the famous websites that are as following:

Face book

Twitters

Orkut

Google

Yahoo etc.

HEAD & CLEAR SHAMPOO will be on FACEBOOK- The ultimate social network. Here on

the face book the users can sign up and connect to the expert community of our product. They

can share their views and get the latest on what is new at H&C shampoo. HEAD & CLEAR

shampoo users can ask their problems as well on our website and the experts will tell the

solutions to the users.The main part of these websites is through FACEBOOK which having the

communication of friends and family all over the world and people are mostly using face book

for communication.

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HAIR &

Shopping Malln different best shopping malls in big cities like Lahore having HYPER STAR and METRO etc.

we will send experts in these shopping malls and good machinery by which the users can check

the condition of their hair and will ask the suitable thing for their hair as well.

HEAD & CLEAR shampoo will launch its own interactive website. Where it will post latest

updates on shampoos conditioners and other new products like gels and other hair washing stuff.

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HAIR &CONTROL:H&C management monitors the following controls:

COMMUNICATING EXPECTATIONS TO EMPLOYEES

Every employee from senior management on down is trained on the company’s Worldwide Business Conduct Manual, which sets forth the Company’s commitment to conduct its business affairs with high ethical standards. Every employee is held personally accountable for compliance and is provided several means of reporting any concerns about violations of the Worldwide Business Conduct Manual.MONITORING OF INTERNAL CONTROL ENVIRONMENT

The company’s system of internal controls includes written policies and procedures, segregation of duties and the careful selection and development of employees. The system

is designed to provide reasonable assurance that transactions are executed as authorized and appropriately recorded, that assets are safeguarded and that accounting records are sufficiently reliable to permit the preparation of financial statements conforming in all material respects with accounting principles generally accepted in the United States of America. They monitor these internal controls through control self-assessments conducted by business unit management. In addition to performing financial and compliance audits around the world, including unannounced audits, their Global Internal Audit organization provides training and continuously improves internal control processes. Appropriate actions are taken by management to correct any identified control deficiencies.

EVALUATING PERFORMANCE

Theymaintain specific programs and activities to ensure that employees understand their responsibilities. This ongoing effort encompasses financial discipline in strategic and daily business decisions and brings particular focus to maintaining accurate financial reporting and effective controls through process improvement, skill development and oversight. They evaluate performance including unit volume growth, net outside sales and after-tax profit. They also evaluate the net sales growth, cash flow and free cash flow productivity.

Management also uses certain market share and market consumption estimates to evaluate performance relative to competition despite some limitations on the availability and comparability of share information.

EXERTING RIGOROUS OVERSIGHT OF THE BUSINESS

They continuously review business results and strategic choices. Their Global Leadership Council is actively involved from understanding strategies to reviewing key initiatives, financial performance and control assessments. The intent is to ensure they remain objective, identify potential issues,

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HAIR &continuously. Challenge each other and ensure recognition and rewards are appropriately aligned with results.

DISCLOSURE CONTROLS

We maintain disclosure controls and procedures designed to ensure that information required to be disclosed is recorded, processed, summarized and reported timely and accurately. Its Disclosure Committee is a group of senior level executives responsible for evaluating disclosure implications of significant business activities and events. The Committee reports its findings to the “Juniadwaqas” (CEO) and “M.usman” (CFO), providing an effective process to evaluate our external disclosure obligations.

H&C has a strong history of doing what’s right. Their employees embrace the company’s Purpose, Values and Principles. They take responsibility for the quality and accuracy of our financial reporting.

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HAIR &CONTACT INFORMATION

Telephone:Lahore: 92-42-7466900-04 (05 Lines). Karachi: 92-21-6344722-23 & 6349222-23 (04 Lines).

Tele fax:Lahore: 92-42-7608987/95 (02 Lines). Karachi: 92-21-6313770.

Electronic mail:Lahore:H&C@brain.net.pkKarachi:H&C@cyber.net.pkLinks: -http://www.123helpme.com/view.asp?id=87847www.wikipedia.com

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