Marketing plan for a new mobile app
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Transcript of Marketing plan for a new mobile app
MARKETING PLAN FOR A NEW MOBILE APP
360 CALL
WHAT DOES IT DO?• A dialler Equipped with Real-time translation
of languages• An App that allows user to talk to anyone
using language translation• A tool for business men to keep track
of business calls• A help for the travellers who wandered a little
too much
NEED FOR 360 CALL
• The rate of foreign tourists travelling to India is rising at a rate of 8.9% and 21% increase in the number of Indians going abroad
• Rate of international tourism will rise six fold in 20 years
• International and regional relations are becoming crucial for business deals
MAJOR COMPETITORS
DROTR - Droid Translator
DROTR allows you to communicate with people from different countries around the world in your native language. It translates messages into 104 languages, voice and video calls into 44 languages
Lexifone
Lexifone automatic voice translation and transcription to your telephone service / app / videoconferencing / Call centre through Lexifone API's. It works on 15languages and 24 dialects
STRENGTHS
• Language translation aide for conversation with a foreigner
• Call summarization tool to create record for future reference
• Summarization tool capable of recording minutes of a meeting
• Instant language translation in dialler application
WEAKNESS
• Media expenditure layout is very small compared to its rivals
• Time Delay might occur during translation
OPPORTUNITIES
• International business calls can only happen if both parties know a common language
• Dealing with people speaking a different languages is a troublesome situation
• There is no way to keep track of a call giving multiple data inputs useful in the future
THREATS
• Entering the world of apps is a challenge• Need to expand database• Stiff competition by existing brands providing similar
applications
MAINSTREAM MARKETING
• Mass production, distribution and promotion of a single product to all potential buyers
• Product made accessible to a larger market• Simple and direct campaign that would
address the common concerns of all potential consumers
Why an App?
SPREADING WORD
Through various social media like• Facebook• WhatsApp• Instagram• PinInterest Through Ads in YouTube and other online forums
PROMINANCE OF SOCIAL MEDIA
RISKS INVOLVED WITH A NEW APP
• The ambiguity of a new app may be a turn off• Should be made as clear and crisp as possible
SUMMARY
What does it do Need Major Competitors SWOT Analysis Mainstream Marketing Why an App Spreading Word Social Media Prominence Risks
DISCLAIMER!
Created by Swetha S Nair ,Govt MEC,during a marketing internship under Prof.Sameer Mathur,IIM Lucknow