MARKETING PLAN FOR 2017

MARKETING PLAN FOR 2017

Pragati Maidan

The World’s first and India’s only exhibition on automotive manufacturing technologies!

The Automotive Engineering Show New Delhi is an exhibition on technologies for automotive

manufacturing. It connects OEMs & auto component manufacturers to appropriate technologies

that improve quality, enhance productivity and reduce costs.

With 9 successful editions in Pune & Chennai, AES will now cover the rich New Delhi market.

AES 2017 New Delhi

2015 Highlights

106 Exhibitors

3300 visitors3960 Sq.mts

Supported byARAI

iCATPMAI

Conference: Smart Factory

Manufacturing

200+ Delegates

Product Profile

2015

Glimpses

Visitors from

Industry

• O.E.M.(vehicle manufacturers)

• Third party manufacturers

• Component manufacturers from Tier 1, Tier 2 and Tier 3 cities

• Machine builders

Department

• Stamping

• BIW

• Body shop

• R&D

• Paint shop

• Assembly

• Chassis

• EHS

• Quality, Testing & Inspection

• Product Development

• Manufacturing

• Powertrain

• Maintenance

Job Profile

• Plant heads

• System integrators

• Managers from planning, quality, design production, capital purchase and procurement

• New project heads

• Maintenance / R&D department heads

• Engineers from the assembly line

• Technology managers

Geography

• New Delhi

• Gurgaon

• Manesar

• Noida

• Bhiwadi

• Pantnagar

• Pithampur

Will attend the show

Integrated Marketing

Communication

EXCLUSIVE

Integrated Marketing

communication

Outdoor

Direct mailing

P.R.

Tele marketing

Radio

Print

Exclusive Promotion

Onlinemedia

• Tap the O.E.M community through relevant trade magazines! EM Update Engineering Review & Machine Tools World Auto Tech Review Auto Components India Motor India Forgings Today

Print & P.R.

Presenting features &

display ads in mainlines

and regionals.

Some examples:

Hindustan Times

Navbharat

Times of India

Punjab Kersari

Amar Ujala

Newspaper

AdvertisingTrade Journal

AdvertisingPublic Relations

Tap the O.E.M community

through relevant trade

magazines!

OEM Update

Engineering Review &

Machine Tools World

Auto Tech Review

Auto Components India

Motor India

Forgings Today

Targeted pre-show

press-releases

Invite key media

contacts (trade

media, mainline,

regionals and

electronic) to the

fair to cover

inauguration and

new product

launches


Outdoor & Direct marketing & RadioOutdoor Direct Mailing

Tele marketing

• Sending across visitor invites

and VIP invites to right

• our carefully curated

database of 50,000+

• Personalized e-signatures

and e-invites with booth

details for our exhibitors

• Hoardings will be

displayed across

important points in the

Delhi/NCR

• Branding across auto

rickshaws and metro to

reach remote areas

• Conduct brand

activation across auto

hubs to invite visitors

personally• Dedicated team who will call

in potential visitors from

existing and new database

bank

Radio

• 1 month before show:

Our radio spots will be

broadcasted across

major channels in

New Delhi such as

RED FM, BIG FM,

Radio Mirchi, Fever

FM


Online & Mobile Marketing Online Tie-ups

App Marketing

• To facilitate ease of

business, pre-

registered visitors,

exhibitors can view

our exhibitor list &

schedule meetings.

• Tie-ups with trade

portals like:

Automationconnect.com

Trade India

• Listing show details on

event portals

• Online banners that will

direct potential visitors

to our dedicated

registration page

SMS

• Our SMS campaign

will send out show &

registration details to a

database of 75,000+

Social Media

• Updates on social media:

LinkedIn, Twitter,

Facebook.

Exhibitor Search

Engine

• Exclusive search engine

available on the website to

facilitate prefixing meetings.


Exclusive PromotionAssociation

• AES will have the

support of key

associations that will

benefit your business

• Joint promotion

programs with the

association to invite key

buyers

VIP Calling

• Personalized tele

calling of key

executives of OEMs &

tier 1 component

makers

• Wishlist: Participants

can share companies

or target profile that

they want to meet at

AES 2017

Others

• Access to the VIP

lounge

Live Sessions

• It is a separate area within the

exhibition hall with a fully

equipped AV where exhibitors

can give a 20-minute

presentation to their selected

key buyers

• This exceptional feature is

provided complimentary to all

exhibitors on a first-come-

first-served basis


On site branding

To help you gain more traction, advertise at the event to draw more visitors. Contact our sales teams for more information on site branding.

21-23 March 2017

Sameer KhedkarTel: +91 22 6144 5935send e-mail

Divya LadTel: +91 22 6103 8435send e-mail

Abhishek KumarTel: +91 22 6103 8434send e-mail

mailto:[email protected]



MARKETING PLAN FOR 2017

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