Marketing Plan Brazil 2016_PalomaFranco
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MARKETING PLAN BERLITZ DUBLIN TARGET: BRAZILIAN MARKET June 2016 Developed by Paloma Franco
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Transcript of Marketing Plan Brazil 2016_PalomaFranco
MARKETING PLAN BERLITZ DUBLIN
TARGET BRAZILIAN MARKET
June 2016
Developed by Paloma Franco
ABOUT THE MARKET
Brazil has an unique position as Latin Americarsquos most populous
country Brazilianrsquos economy is facing a recession on the past two
years This scenario has increased the number of people looking
for a new work opportunity abroad In 2016 Brazil is hosting the
Olympic Games in Rio putting language training as one of the
main topics in the country Sao Paulo and Rio are the cities with
higher number of English speakers where there is also a great
market to be explored including multinational companies HR and
Training specialists needs to improve their employeersquos Level of
English as they to with international colleaguessuppliersclients on
the daily basis Brazil was over 200 million people in 2014 and Sao
Paulo holds 21 million of this population
Developed by Paloma Franco
Levels if proficiency by area
ABOUT THE MARKET
Demand for study abroad
New data from the Brazilian Educational and Language Travel
Association (BELTA) points to an 600 increase from 2003
to 2013
Programmes in HIGH DEMAND
English for specific professional fields or disciplines (eg
English for Business English for Engineering)
Developed by Paloma Franco
ldquoSource British Council Survey May 2015rdquo
1 US and Portugal
2 France
3 Germany
New trending destinations in 2016 in priority order
1 Canada
2 Ireland
3 Malta
4 South Africa
Main countries chosen by Brazilian students in 2013
to study abroad in priority order
4 UK and Ireland
Note Ireland having received a boost in recent years -
Brazilian applications to Ireland have nearly
doubled from 646 in 2013 to 1084 in 2015
Due to the current Brazilian economyrsquos situation students are
now looking for more affordable destinations
Developed by Paloma Franco
ABOUT THE MARKET
bull of who have not learned English say they
would do so in order to improve their
employment prospects
bull say the reason why they do not learn English
is because it is too expensive
CUSTOMER KEY FACTS
ldquoSource British Council Survey May 2015rdquo
82
61
bull There is a strong correlation between level of education and
English learning as well as between income level and English
proficiency
bull Further English is needed more in heavily internationalised
industries such as finance and professional services
bull Younger people consider it increasingly valuable for personal
growth
Developed by Paloma Franco
C1
Direct Clients
C2
Head of HR C3
Agents
TARGET CUSTOMERS
Direct customers hoping to travel to foreign country
OR facing work requirements for a foreign language
Earnings euro9000 - euro18000 year
Age range 18 to 30 years old
Employees sponsored by multinational
companies in Brazil travelling for short
term intensive courses (4 to 12 weeks
durations)
Earnings euro15000 - euro45000 year
Age range 25 ndash 40 years
Small ndash Medium ndash Large Brazilian
agencies based in Brazil and
Dublin interested about new and
different programmes to increase
their portfolio
Developed by Paloma Franco
Most reachable cities Sao Paulo Dublin Rio de Janeiro Minas Parana
C1 ndash DIRECT CLIENTS
British Council Survey ldquoAlready in 2014 about 240000 students have taken courses abroadrdquo says the association BELTA adds that a majority of Brazilian students abroad are between the ages of 18 and 30rdquo
Profile Very social - likes talking to others and being part of groups
(member of local clubs and associations follow blogs compare
details) Age range 18 to 30 years old
ACTION PLAN
1 Partnership with main universities in Sao Paulo Broadcast
our programmes for universities offering special short term courses
for students during holidays
Season to be considered July 4 weeks programmes
Programme to be considered English + Internship and English for
specific proposes focusing on Universityrsquos proposes (marketing
finances social sciences etc)
2 Participate in main fairs in Brazil 2017
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
ABOUT THE MARKET
Brazil has an unique position as Latin Americarsquos most populous
country Brazilianrsquos economy is facing a recession on the past two
years This scenario has increased the number of people looking
for a new work opportunity abroad In 2016 Brazil is hosting the
Olympic Games in Rio putting language training as one of the
main topics in the country Sao Paulo and Rio are the cities with
higher number of English speakers where there is also a great
market to be explored including multinational companies HR and
Training specialists needs to improve their employeersquos Level of
English as they to with international colleaguessuppliersclients on
the daily basis Brazil was over 200 million people in 2014 and Sao
Paulo holds 21 million of this population
Developed by Paloma Franco
Levels if proficiency by area
ABOUT THE MARKET
Demand for study abroad
New data from the Brazilian Educational and Language Travel
Association (BELTA) points to an 600 increase from 2003
to 2013
Programmes in HIGH DEMAND
English for specific professional fields or disciplines (eg
English for Business English for Engineering)
Developed by Paloma Franco
ldquoSource British Council Survey May 2015rdquo
1 US and Portugal
2 France
3 Germany
New trending destinations in 2016 in priority order
1 Canada
2 Ireland
3 Malta
4 South Africa
Main countries chosen by Brazilian students in 2013
to study abroad in priority order
4 UK and Ireland
Note Ireland having received a boost in recent years -
Brazilian applications to Ireland have nearly
doubled from 646 in 2013 to 1084 in 2015
Due to the current Brazilian economyrsquos situation students are
now looking for more affordable destinations
Developed by Paloma Franco
ABOUT THE MARKET
bull of who have not learned English say they
would do so in order to improve their
employment prospects
bull say the reason why they do not learn English
is because it is too expensive
CUSTOMER KEY FACTS
ldquoSource British Council Survey May 2015rdquo
82
61
bull There is a strong correlation between level of education and
English learning as well as between income level and English
proficiency
bull Further English is needed more in heavily internationalised
industries such as finance and professional services
bull Younger people consider it increasingly valuable for personal
growth
Developed by Paloma Franco
C1
Direct Clients
C2
Head of HR C3
Agents
TARGET CUSTOMERS
Direct customers hoping to travel to foreign country
OR facing work requirements for a foreign language
Earnings euro9000 - euro18000 year
Age range 18 to 30 years old
Employees sponsored by multinational
companies in Brazil travelling for short
term intensive courses (4 to 12 weeks
durations)
Earnings euro15000 - euro45000 year
Age range 25 ndash 40 years
Small ndash Medium ndash Large Brazilian
agencies based in Brazil and
Dublin interested about new and
different programmes to increase
their portfolio
Developed by Paloma Franco
Most reachable cities Sao Paulo Dublin Rio de Janeiro Minas Parana
C1 ndash DIRECT CLIENTS
British Council Survey ldquoAlready in 2014 about 240000 students have taken courses abroadrdquo says the association BELTA adds that a majority of Brazilian students abroad are between the ages of 18 and 30rdquo
Profile Very social - likes talking to others and being part of groups
(member of local clubs and associations follow blogs compare
details) Age range 18 to 30 years old
ACTION PLAN
1 Partnership with main universities in Sao Paulo Broadcast
our programmes for universities offering special short term courses
for students during holidays
Season to be considered July 4 weeks programmes
Programme to be considered English + Internship and English for
specific proposes focusing on Universityrsquos proposes (marketing
finances social sciences etc)
2 Participate in main fairs in Brazil 2017
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
ABOUT THE MARKET
Demand for study abroad
New data from the Brazilian Educational and Language Travel
Association (BELTA) points to an 600 increase from 2003
to 2013
Programmes in HIGH DEMAND
English for specific professional fields or disciplines (eg
English for Business English for Engineering)
Developed by Paloma Franco
ldquoSource British Council Survey May 2015rdquo
1 US and Portugal
2 France
3 Germany
New trending destinations in 2016 in priority order
1 Canada
2 Ireland
3 Malta
4 South Africa
Main countries chosen by Brazilian students in 2013
to study abroad in priority order
4 UK and Ireland
Note Ireland having received a boost in recent years -
Brazilian applications to Ireland have nearly
doubled from 646 in 2013 to 1084 in 2015
Due to the current Brazilian economyrsquos situation students are
now looking for more affordable destinations
Developed by Paloma Franco
ABOUT THE MARKET
bull of who have not learned English say they
would do so in order to improve their
employment prospects
bull say the reason why they do not learn English
is because it is too expensive
CUSTOMER KEY FACTS
ldquoSource British Council Survey May 2015rdquo
82
61
bull There is a strong correlation between level of education and
English learning as well as between income level and English
proficiency
bull Further English is needed more in heavily internationalised
industries such as finance and professional services
bull Younger people consider it increasingly valuable for personal
growth
Developed by Paloma Franco
C1
Direct Clients
C2
Head of HR C3
Agents
TARGET CUSTOMERS
Direct customers hoping to travel to foreign country
OR facing work requirements for a foreign language
Earnings euro9000 - euro18000 year
Age range 18 to 30 years old
Employees sponsored by multinational
companies in Brazil travelling for short
term intensive courses (4 to 12 weeks
durations)
Earnings euro15000 - euro45000 year
Age range 25 ndash 40 years
Small ndash Medium ndash Large Brazilian
agencies based in Brazil and
Dublin interested about new and
different programmes to increase
their portfolio
Developed by Paloma Franco
Most reachable cities Sao Paulo Dublin Rio de Janeiro Minas Parana
C1 ndash DIRECT CLIENTS
British Council Survey ldquoAlready in 2014 about 240000 students have taken courses abroadrdquo says the association BELTA adds that a majority of Brazilian students abroad are between the ages of 18 and 30rdquo
Profile Very social - likes talking to others and being part of groups
(member of local clubs and associations follow blogs compare
details) Age range 18 to 30 years old
ACTION PLAN
1 Partnership with main universities in Sao Paulo Broadcast
our programmes for universities offering special short term courses
for students during holidays
Season to be considered July 4 weeks programmes
Programme to be considered English + Internship and English for
specific proposes focusing on Universityrsquos proposes (marketing
finances social sciences etc)
2 Participate in main fairs in Brazil 2017
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
1 US and Portugal
2 France
3 Germany
New trending destinations in 2016 in priority order
1 Canada
2 Ireland
3 Malta
4 South Africa
Main countries chosen by Brazilian students in 2013
to study abroad in priority order
4 UK and Ireland
Note Ireland having received a boost in recent years -
Brazilian applications to Ireland have nearly
doubled from 646 in 2013 to 1084 in 2015
Due to the current Brazilian economyrsquos situation students are
now looking for more affordable destinations
Developed by Paloma Franco
ABOUT THE MARKET
bull of who have not learned English say they
would do so in order to improve their
employment prospects
bull say the reason why they do not learn English
is because it is too expensive
CUSTOMER KEY FACTS
ldquoSource British Council Survey May 2015rdquo
82
61
bull There is a strong correlation between level of education and
English learning as well as between income level and English
proficiency
bull Further English is needed more in heavily internationalised
industries such as finance and professional services
bull Younger people consider it increasingly valuable for personal
growth
Developed by Paloma Franco
C1
Direct Clients
C2
Head of HR C3
Agents
TARGET CUSTOMERS
Direct customers hoping to travel to foreign country
OR facing work requirements for a foreign language
Earnings euro9000 - euro18000 year
Age range 18 to 30 years old
Employees sponsored by multinational
companies in Brazil travelling for short
term intensive courses (4 to 12 weeks
durations)
Earnings euro15000 - euro45000 year
Age range 25 ndash 40 years
Small ndash Medium ndash Large Brazilian
agencies based in Brazil and
Dublin interested about new and
different programmes to increase
their portfolio
Developed by Paloma Franco
Most reachable cities Sao Paulo Dublin Rio de Janeiro Minas Parana
C1 ndash DIRECT CLIENTS
British Council Survey ldquoAlready in 2014 about 240000 students have taken courses abroadrdquo says the association BELTA adds that a majority of Brazilian students abroad are between the ages of 18 and 30rdquo
Profile Very social - likes talking to others and being part of groups
(member of local clubs and associations follow blogs compare
details) Age range 18 to 30 years old
ACTION PLAN
1 Partnership with main universities in Sao Paulo Broadcast
our programmes for universities offering special short term courses
for students during holidays
Season to be considered July 4 weeks programmes
Programme to be considered English + Internship and English for
specific proposes focusing on Universityrsquos proposes (marketing
finances social sciences etc)
2 Participate in main fairs in Brazil 2017
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
bull of who have not learned English say they
would do so in order to improve their
employment prospects
bull say the reason why they do not learn English
is because it is too expensive
CUSTOMER KEY FACTS
ldquoSource British Council Survey May 2015rdquo
82
61
bull There is a strong correlation between level of education and
English learning as well as between income level and English
proficiency
bull Further English is needed more in heavily internationalised
industries such as finance and professional services
bull Younger people consider it increasingly valuable for personal
growth
Developed by Paloma Franco
C1
Direct Clients
C2
Head of HR C3
Agents
TARGET CUSTOMERS
Direct customers hoping to travel to foreign country
OR facing work requirements for a foreign language
Earnings euro9000 - euro18000 year
Age range 18 to 30 years old
Employees sponsored by multinational
companies in Brazil travelling for short
term intensive courses (4 to 12 weeks
durations)
Earnings euro15000 - euro45000 year
Age range 25 ndash 40 years
Small ndash Medium ndash Large Brazilian
agencies based in Brazil and
Dublin interested about new and
different programmes to increase
their portfolio
Developed by Paloma Franco
Most reachable cities Sao Paulo Dublin Rio de Janeiro Minas Parana
C1 ndash DIRECT CLIENTS
British Council Survey ldquoAlready in 2014 about 240000 students have taken courses abroadrdquo says the association BELTA adds that a majority of Brazilian students abroad are between the ages of 18 and 30rdquo
Profile Very social - likes talking to others and being part of groups
(member of local clubs and associations follow blogs compare
details) Age range 18 to 30 years old
ACTION PLAN
1 Partnership with main universities in Sao Paulo Broadcast
our programmes for universities offering special short term courses
for students during holidays
Season to be considered July 4 weeks programmes
Programme to be considered English + Internship and English for
specific proposes focusing on Universityrsquos proposes (marketing
finances social sciences etc)
2 Participate in main fairs in Brazil 2017
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
C1
Direct Clients
C2
Head of HR C3
Agents
TARGET CUSTOMERS
Direct customers hoping to travel to foreign country
OR facing work requirements for a foreign language
Earnings euro9000 - euro18000 year
Age range 18 to 30 years old
Employees sponsored by multinational
companies in Brazil travelling for short
term intensive courses (4 to 12 weeks
durations)
Earnings euro15000 - euro45000 year
Age range 25 ndash 40 years
Small ndash Medium ndash Large Brazilian
agencies based in Brazil and
Dublin interested about new and
different programmes to increase
their portfolio
Developed by Paloma Franco
Most reachable cities Sao Paulo Dublin Rio de Janeiro Minas Parana
C1 ndash DIRECT CLIENTS
British Council Survey ldquoAlready in 2014 about 240000 students have taken courses abroadrdquo says the association BELTA adds that a majority of Brazilian students abroad are between the ages of 18 and 30rdquo
Profile Very social - likes talking to others and being part of groups
(member of local clubs and associations follow blogs compare
details) Age range 18 to 30 years old
ACTION PLAN
1 Partnership with main universities in Sao Paulo Broadcast
our programmes for universities offering special short term courses
for students during holidays
Season to be considered July 4 weeks programmes
Programme to be considered English + Internship and English for
specific proposes focusing on Universityrsquos proposes (marketing
finances social sciences etc)
2 Participate in main fairs in Brazil 2017
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
Most reachable cities Sao Paulo Dublin Rio de Janeiro Minas Parana
C1 ndash DIRECT CLIENTS
British Council Survey ldquoAlready in 2014 about 240000 students have taken courses abroadrdquo says the association BELTA adds that a majority of Brazilian students abroad are between the ages of 18 and 30rdquo
Profile Very social - likes talking to others and being part of groups
(member of local clubs and associations follow blogs compare
details) Age range 18 to 30 years old
ACTION PLAN
1 Partnership with main universities in Sao Paulo Broadcast
our programmes for universities offering special short term courses
for students during holidays
Season to be considered July 4 weeks programmes
Programme to be considered English + Internship and English for
specific proposes focusing on Universityrsquos proposes (marketing
finances social sciences etc)
2 Participate in main fairs in Brazil 2017
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
1 Partnership with main universities in Sao Paulo
bull ESPM
bull FGV
bull Mackenzie
bull Anhembi Morumbi
bull FMU
bull UniNove
bull UniBan
bull UNIP
bull Sao Judas University
bull Senac
2 Participation in main fairs in Brazil 2017 (MarApril)
httpeduexposedufindmecomlanguage=pt-BR
httpsalaodoestudantecombr
3 Promote Berlitz Dublin in relevant blogs Websites
Facebook pages LinkedIn
Blogs
wwwe-dublincombr
httpswwwdpbintercambiocom
httpwwwintercambioazcombr
https7studycomcontato
httpwwwiecombr
ACTION PLAN DETAILS
Media kit to be checked
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
ACTION PLAN
Increase partnerships with Head of HR for multinational companies
Main market to focus Sao Paulo and Rio de Janeiro (mostly where
the head offices are based)
C2 ndash HEAD OF HR Profile Head of HR Training in multinational companies
Final customer Employees that are in the company for at least 2
years Bachelorrsquos Degree Usually have at least an intermediate level
of English
Age Range 25 ndash 45 years old
British Council Survey Any company doing more than $1 billion in revenue is starting to see language learning as a serious business valueldquo
Main industries to be covered
1 Pharmaceutical
2 IT
3 Hospitality
4 FMCG
5 E-commerce
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
Develop partnership and special prices for Employees willing to study abroad from 4 to 12 weeks Programme to be covered English for specific proposes Companies 1 PampG 2 Unilever 3 Mars 4 Marriot 5 Hyatt 6 Oracle 7 Monsanto 8 Roche 9 Pfizer 10 Accor 11 Coca ndash Cola Company 12 SC Johnson 13 Nestle 14 Ebay 15 Amazon 16 Hilton 17 Intercontinental More to be included
ACTION PLAN DETAILS
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
Prospecting
1 Contact agents in Dublin and Brazil to promote our
programmes and special agreements
2 Create a Prospect List and follow up
3 Update list with new partners
Promoting
1st Stage online training via Skype for new prospects based
in Brazil Arrange meetings in person for Brazilian agents
based in Dublin
2nd Stage create special benefits for agents recommending
Berlitz to customers (sales incentive as short weekend trips
for the agent that register more students in Berlitz during 3
months period)
3rd Stage Development of workshop training based in
Brazil Workshop Berlitz Lunch and Learn
C3 ndash AGENTS
Profile Brazilian agencies based in Brazil and Dublin
ACTION PLAN
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
httpwwwbeltaorgbragencias-de-cursos-no-
exteriorprograma[]=40ampidioma[]=1amppais[]=18ampx=114ampy=101
Brazilian agents based in Brasil
Brazilian agents based in Dublin
1 Go to Dublin httpwwwgotodublinie
2 Europa Intercambios httpwwweuropaintercambiocomsobre
3 Egali httpegalicombr2015egalipthome
4 Vital Intercambios httpwwwvitalintercambioscombr
5 Irlanda Brasil httpirlandabrasilcombragencia
6 Vision httpwwwintercambiovisioncombr
Full list of registered agents in Brazil (BELTA)
Developed by Paloma Franco
ACTION PLAN
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
Follow up plan
Thank you `Letter plus invitation to low cost Breakfast
Briefings and Lunch-and-Learn for agencies based in Dublin
Then they are entered into 45-day email General Interest
series with variety of offers Phone calls are scheduled after
30 days After 45 days they go on monthly newsletter list
Monthly Newsletter to agents
Portuguese and English version (inform about programmes
we havendash keep agents informed about our Brochure and
explain how each programme is developed Note as per
previous meetings with Brazilian agents the main issue was
that they were not sure about which programmes were
available or special requirements applied for programmes as
Aviation Demi Pair and English +Internship Programme
Informative Signature
Banner applied to e-mails signature promoting special
programmes as Aviation Course andor Demi Pair
programme Keep signature updated with infos about new
courses online trainings or events
FOLLOW UP PLAN
Developed by Paloma Franco
Developed by Paloma Franco
Developed by Paloma Franco
