Marketing Plan

Prepared By:

Betty Wasyluk

REALTOR®

2 Percent Realty

403.875-1640

Betty.wasyluk@2percentrealty.ca

www.bettywasyluk.com

Lifelong, proud Calgarian

Licensed Realtor in Alberta since 1990

Realtor at 2% Realty

10 years experience with a major relocation provider

Interests in all things artistic, including being an avid oil painter, reading, and time with family

Personal Information & Experience

About Me

Awards & Education Business Philosophy

Sellers Representative Specialist

Certified Condominium Specialist

CERC Relocation Specialist

Accredited Buyer’s Representative

Performing with Highest Level of Ethics and Business Standards

100% Client Satisfaction

I will take the time to listen to your needs and aim for the best possible solution for you and your family

I want you to “love where you live”!

Education is key - I am always looking to learn new things both formally and informally to stay ahead of the ‘curve’ and benefit the clients I work with

Understanding Agency

‘Agency’ is the relationship created in common law when two parties agree to

have one party act on behalf of the other.

In becoming your Agent, I would owe you specific fiduciary duties:

Undivided Loyalty - I must act solely in your best interests

Confidentiality – I must keep you confidential information now and in perpetuity

Full Disclosure – All facts that I know ,you know

Obedience – I must obey your reasonable, lawful instructions

Reasonable Care & Skill – I must exercise this in performing all duties

Full Accounting – I must account for all monies and property entrusted to me

Buyer’s Agency

The REALTOR® works with a buyer, helping to review potential homes and guides through writing an

offer with conditions to protect the sale, all for the lowest possible price

Seller’s Agency

The REALTOR® represents the seller, handling all preparation pricing and marketing of the property to

promote a quick sale all for the highest possible price

Transaction Brokerage

One REALTOR® represents both parties. The ability to fulfill agency duties to both parties is limited.

With the informed prior consent of both parties it is possible to keep the same representation.

Obligation shifts to treat both parties impartial, objective and even-handed to facilitate a mutually

acceptable agreement. All information and advice gets shared with both parties. Confidential

information cannot be disclosed

The Steps to Selling a Home

Initial Consultation

Evaluate Needs

Determine Timeframe

Set Price Sign Listing

Contract

Prepare Property ‘For Sale’

Prep & Staging

Measure Property

Photos Load listing

to mls

Listing Hits Market

Showings Open House

Obtain Feedback

Adjust (if nec.)

Receive Offer(s)

Negotiate Offer(s)

Accept Offer

Sign Purchase Contract

Conditional Sale (1-2 wks)

Buyer Works On Conditions

Property Can Still Be

Shown

Buyer Waives

Conditions

Property ‘Sold’

Sign With Lawyer

Buyer Gets Keys

Proceeds Delivered

To You

Pricing Strategy

Factors we cannot control which DO affect your current property value:

1. Market Conditions - nationally and locally

2. Physical Qualities of Your Property - size, location, floor plan, etc.

3. Competition – what they are doing

Factors which have NO EFFECT on your current property value:

1. Original Price

2. Needed Proceeds

3. City Tax Assessment Value

4. Opinions of Others

Setting the Right Price

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Priced right and ready to show opens your home to a great number of

potential buyers. It hits the market as a hot property which means

more buyers will be interested

Dangers Of Overpricing

1. Losing Potential Buyers

Buyers are comparative shopping; they see ALL competition;

they will weed out higher priced properties in times of higher inventory

2. Taking Longer To Sell

The higher the price above realistic market value, the more time it will take to sell

3. Missing Peak Selling Activity

The most interest occurs when a property is first on the market

4. Getting Unreasonable Offers

Overpriced = More time on the market = ‘lowball offers’

5. Failing To Obtain Financing

Even if a buyer is found that is willing to pay more than fair market value, it may be

impossible for that buyer to obtain financing based on the necessary analysis of an

independent appraiser

There is no standard or customary amount left for negotiation. Properties that are properly

priced, often sell very close to their listed price in ANY market condition

How Your Property Gets Sold

Don’t Most REALTORS® ‘Double-End’ or Sell Their Own Properties?

Who Will Bring In The Buyer For My Home?

Another REALTOR®/Brokerage - 94%

Me - 5%

Based on CREB data on MLS® sales in Calgary only 3.4% of all properties sold in the

past year on the MLS® were sold to Buyers represented by the listing agent .

This is very consistent with both my own and city-wide statistics

Shouldn’t I List with the ‘Community Real Estate Specialist’?

It is important that your REALTOR® understand your property and your community but

sometimes having too narrow of a focus may not be as much of a benefit as it seems.

I am active in many of the communities in Calgary, and my business is split between

working with Buyer’s and Seller’s. This gives me a broader perspective of the market and

the trends that may exist. Plus I have lived in Calgary all of my life.

How Today’s Buyer Searches For Property

Source: The 2010 National Association of Realtors ® Home Buyers and Sellers.

Where Buyer’s found The Home They Ultimately Purchased

REALTOR®

Internet

Yard Sign

Builder

Friend/Neighbor/Relative

Other

Expected Proceeds of Sale

A Selling Price $

B Encumbrances

First Mortgage $

Second Mortgage $

Other $

C Selling Costs

Real Estate Brokerage Fees $

Lawyer’s Fees $ ($850-$1200)

Real Property Report (RPR) $ ($400-$700)

City Compliance $ ($100)

Condo Documents $ ($100-$300)

Estoppel Certificate (Condo) $ ($200-$300)

Property Tax Adjustment $ (monthly or yearly)

HOA Fee Adjustment $ (monthly or yearly)

Condo Fees Adjustment $ (monthly)

Mortgage Prepayment Fee $ (check w/ lender)

Other Loan Fees $ (check w/ lender)

D Total Costs & Encumbrances $

E Approximate* Seller Proceeds $

ESTIMATE for assistance only. Actual Amounts Will Vary. NOT GUARANTEED

Preparing Your Property For Market

Step 1: Clean, Repair & De-clutter (to be completed > 1 week prior to listing)

Pack up all small and personal items – anything smaller than shoe box and/or unnecessary to short-term daily living

Clean thoroughly from top to bottom – make bathrooms and kitchens sparkle, clean walls, floors and windows

Make all the small household repairs you’ve been avoiding – loose or leaky plumbing, clogged drains, electrical deficiencies, etc.

Make sure all light bulbs are working and replace CFL bulbs with regular bulbs, especially in small , dark areas – they take too long to warm up

Paint & repair – inside – banged up walls, holes, any non-neutral colors

Paint & Repair – outside – front door, garage door, decks & trims

Landscape front & back yard – mow, trim, water, weed, prune, rake, etc

I will help you create a ‘checklist’ of items

Step 2: Stage Home For Sale (5-7 Days prior to listing on Market)

Room by room preparation using existing furnishings or recommendations for inexpensive additions

Pre – Showing suggestions provided

Dealing With Showings

Timeframe

Most Realtors will book the day before or at least several hours in advance, but some may need to book

at the last minute. We can set time restrictions and limits I will need cell phone and contact

numbers and a ‘chain’ of booking order to follow.

When You Go Out, Leave the Home Ready to Show

You never know when a good last minute showing will pop up. When you leave for the day or a period

of time it is best to leave the house ready to show. In that case we won’t have to turn anyone away

Lights

If you are home before a showing, turn on all the lights and open draperies and blinds so the home is

bright when the showing occurs. Many times when the lights are on for a showing the Realtors will

leave them on unless requested otherwise. When they are off they should turn them off.

Pets

We will need a strategy to get pets out if possible. No matter how friendly they are, dogs should be

removed. Cats can be left in the home if need be but if your cat is an escape artist it may be best

to make alternate arrangements. Any other pets should be dealt with accordingly.

Lockboxes

All showings must be booked through me and I provide them a code to enter my electronic lock box. I

also get an email as soon as someone enters it and it is disengaged between 10pm and 7am.

Valuables

If you have any small irreplaceable items it is best to pack them somewhere they cannot

easily go missing, rather than have to try to figure out where they went.