Marketing Plan

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Transcript of Marketing Plan

Page 1: Marketing Plan

CBG Inc.(Accounting firm)

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Brief HistoryCBG Accounting Firm had served the different

entities in Mindanao for more than have a decade. It started 5 years ago, when the newly registered CPA’s Glory Jane Calapan, Ray Vincent Baang, and Clodele Mae Gonzales have neen colleagues since college and turned to be business partners. CBG stands for their lastnames which are Calapan, Baang and Gonzales. They aimed to have a business on their own and served business and financial entities regarding accounting consultation, management, and auditing. After one year of operation, Sushmita Taj Ara Mata, Nimfa Maco, and Maurene Lim joined the business and served as the corporators of the firm.

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Since then, the firm has been known for the best quality of service to their beloved customers. For the last 5 years, the firm has served almost all business and financial entities in Mindanao. They have received different recognitions from the entities they have rendered their services. And now, they have continuously offered and served their customers no more, no less. They only serve the best.

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PRODUCT:- Auditing

- Bookkeeping- Other Accounting Consultation Services

TARGET MARKET: - Business and Financial Entities

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AGE Above 18 years old

GENDER Male, Female

EDUCATION College graduate and beyond

INCOME Above 3 million

OCCUPATION Any (Private, Public Government)

RELIGION Any

Market Segmentation: DEMOGRAPHIC

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