Slide 1

Marketing Plan

Positioning

Reasonably priced online review that has an innovative, effective system for allowing the particular needs of the reviewee to be satisfied.

Easy access of products and services suitable for reviewees with busy schedule.

Less expensive than traditional review centers and other online review.

Unlimited runs of lecture videos.

VS

VS

Pricing

Pricing Strategy ConsiderationsProducts and services costs.Competitors price.Acceptable market price.

Pricing Model UsedCPAako used Premium Pricing to advance brand identity in our chosen market. High price compliments high quality products and services offered by the entity thus encouraging favorable perceptions among customers about the products and services and making the entity more competitive.

CPAako also considered the price that the market has determined with consideration of its sustainability for the entitys profitability. Based on the result of the survey, price that ranges from P5,100 P6,000 is the most acceptable charge for every reviewee and P5,300 is the most desirable price of CPAakos products and services.

Premium Pricing Strategy

Estimated Annual Cost No. of Enrollees=Cost of ProductCost of Product + 173% Markup on Cost= Selling PriceAdvertisement & Promotions

Google AdWordsis anonline advertisingservice that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users.

Social Media Advertising is a form ofonline advertisingthat focus onsocial networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.

Pop up adsare advertisements that showupin a new browser window.It is intended to attract web traffic or capture email addresses. It is one of the most hated forms of advertising on the web by the internet users but also one of the most effective forms of advertising.

ITEMQTYunit cost/unit 2016Facebook Ads1year40,000 40,000AdWords365days5054,750Pop-ups12months8,000 96,000TOTAL 190,750