Marketing plan
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Transcript of Marketing plan
Marketing Plan
Product Launch
April 8, 2023
Presented By: A. Wadut Al Mamun
April 8, 2023
Total Product Potential Product
24x7 Support, Low maintenance
April 8, 2023
PESTEL Analysis
April 8, 2023
SWOT AnalysisNew product
Easy to use
Reliable
Strength
Not Willing to pay on security
Less Awareness
weakness
Potential Market Growth
Order Online
Chose your security
Opportunities
Price
Substitutes
Threats
April 8, 2023
Porters Five Forces Model
Intensity of Rivalry
M
Threats of new product
M
Bargaining power of buyers
M
Threats of substitutes
M
Bargaining power of Suppliers
L
April 8, 2023
STP Analysis
Working Professionals Retired/Senior citizen Physically weak Security Concern
Uses Seldom Seldom Regular Seldom
Purpose Security Security Safety Security
Sex M/F M/F M/F M/F
Benefits Reliable Reliable Reliable Reliable
Age 50-60 60-80 50-80 50-80
Income M/H M M H
Region Cities Cities Cities Cities
Influence Self/others Self Self/others Self
Safety Yes Yes Yes Yes
Segment Attractiveness High High High High
Segment Size 35% 15% 20% 30%
April 8, 2023
Positioning
SecurityAgencies
More Convenience
Less Convenience
More Options
Less Option
April 8, 2023
Comparative Analysis
Target Customer 50+ Age House &
Offices Offices Business & Offices
Offices, Business,
House
Price Moderate10K-40K
Moderate15K-50K
High30k-4L
High30k-2L
High10K-25K(per
Security)
Convenience Easy Complicated Highly Complicated
Medium Complicated Easy
Value Added Yes Pre Designed Pre Designed Pre Designed Instructed
SecurityAgencies
April 8, 2023
Marketing Mix
Product
Place
Price
PromotionPeople
Process
Physical Evidence
April 8, 2023
Distribution Channel
365 Home Security Solution
Distributor
Company Online Web
Customer
24x7
Custo
mer
Care
Direct sale
Online Shopping
April 8, 2023
THANK YOU