Marketing Plan
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Transcript of Marketing Plan
![Page 1: Marketing Plan](https://reader036.fdocuments.us/reader036/viewer/2022070301/546656eaaf79594a1f8b5793/html5/thumbnails/1.jpg)
10
Muhammad Eissa
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How to create a marketing plan?
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Vision
• Personal core value.
• Company’s core value.
• Focus on decisions.
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People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
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Mission
• A Declaration of the overall goal or purpose of an organization.
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Organize the world’s information and make it universally accessible and useful.
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Summary
• Talk briefly about your company.
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Situation Analysis
5Cs
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Company
▪ Long and short term of the company.
▪ Strengths of the company.
▪Weaknesses of the company.
▪ The company’s estimated market share.
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Customer
▪ Advertising most suitable for the demographic.
▪Market size and potential growth.
▪ Customer wants and needs.
▪Motivation to buy the product.
▪ Quantity and frequency of purchase.
▪ Income level of customer.
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Competitors
▪Market shares.
▪ the competitor's position.
▪ the strengths and weaknesses of the competitor.
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Collaborators
▪ Agencies.
▪ Suppliers.
▪ Distributors.
▪ Partnerships.
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Climate
▪ Political environment.
▪ Economic environment.
▪ Social and cultural environment.
▪ Technological environment.
▪ Legislative environment.
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Alternative Marketing Strategies
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Selected Marketing Strategy
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Short and Long term Projections
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Evaluate the plan in action
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And NOW
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Recap
▪ Vision
▪ Mission
▪ Summary
▪ Situation analysis
▪ Alternative Marketing Strategies
▪ Selected Marketing Strategy
▪ Short and Long term Projections
▪ Evaluate the plan in action
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