Marketing Operations Scope
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Fundamental Marketing Operations Budget Management CRM Marketing Services Measurement Vendor Management Expanded Marketing Operations Sophisticated Marketing Operations Behavior-Rewards Alignment Best Practices Campaign Automation Cross-Functional Alignment Knowledge Management Metrics MOM / MRM / DAM Process Mapping & Design The Scope of Marketing Operations Increases Over Time Toward Increasing Sophistication & Value Journey to Marketing Operations Maturity Benchmarking Study www.MOpartners.com/resources www.MOpartners.com/blog Advanced Processes (LEAN, 6 Sigma) Change Management Competency Development Customer Profitability Enterprise Marketing Management Enterprise Metrics Alignment Marketing Governance Portfolio Management Predictive Analytics Shared Vision Strategic Management
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Transcript of Marketing Operations Scope
FundamentalMarketing OperationsBudget Management CRM Marketing Services Measurement Vendor Management
Expanded Marketing Operations
SophisticatedMarketing Operations
Behavior-Rewards AlignmentBest PracticesCampaign AutomationCross-Functional AlignmentKnowledge ManagementMetrics MOM / MRM / DAMProcess Mapping & Design
The Scope of Marketing Operations Increases Over Time Toward
Increasing Sophistication & Value
Journey to Marketing Operations Maturity Benchmarking Studywww.MOpartners.com/resources
www.MOpartners.com/blog
Advanced Processes (LEAN, 6 Sigma)Change ManagementCompetency DevelopmentCustomer ProfitabilityEnterprise Marketing ManagementEnterprise Metrics AlignmentMarketing GovernancePortfolio ManagementPredictive AnalyticsShared VisionStrategic Management
