Marketing Online

Content

• Writing is a key skill in marketing.

• Keywords are essential in driving traffic to your page

• The amount of times a word appears in relation to the overall amount of text is key(keyword density)

Writing Press Releases

• Use simple, emotive language to draw the reader into the body of the copy.

• The headline should be eye catching

• You should try and give the reader as much information as you can

• Always use short paragraphs

SEO

• Search Engine Optimisation is a set of processes and techniques that help you prepare a site so that it can rank well for a set of keywords.

• It is the process of improving the volume of traffic to a website from search engines.

• The higher a page is ranked in these search engines the more traffic will come to your site

Adwords

• AdWords does cost money. Search Engines charge on a pay per click basis so that every time someone clicks on your ad you have to pay an agreed amount.

Adsense

• AdSense is an advertisement application run by Google.

• Google AdSense is completely free and you can even make money on it.

• It works on a pay per click basis so that everytime someone clicks on your ad you earn money.

Google Optimiser

• Split test pages for you

• Set up two pages with one change and Google will be able to tell which site is more responsive

• After downloads a person is sent to a thank you page and Google can then tell which page gets more people to sign up.

Important considerations when designing a web page

• Site Design• Homepage• About Us• Contact Us• FAQ• Privacy Statement• Sign Up form• These are important features to consider as google

likes content driven sites and will therefore send more traffic to your site.