Marketing on A shoestring

John Jobling

Taylored Assessments

What is Marketing?

Systems

•Contact Management – storing information for easy access

•Targeting - Data – where do you get it?

Use a system that does your marketing for you – automatically sending emails, logging contact with clients and contacts, recording follow up

activities, document management, etc

Use of systems for

•Logging details of every person you meet!

•E-shots

•Newsletters

•Direct Contact

= Raising profile, strengthening Brand and keeping name in people’s mind

Activities

•People make a business – small business grow through relationships

•Build these relationships and encourage partnerships and referrals

•Networking – find events where your target audience will meet

•Maintain regular contact with clients and prospects

•Remember the 80 / 20 rule

•Its easier to sell more to an existing customer than it is to find a new one

Remember – a customer will remain loyal if you are loyal to them and stay in contact – they will go elsewhere if you sell to them then

disappear

Golden Rule of Networking

Decide why you are there

To Raise Profile

To Learn To Sell

There is cross over and contacts will be made that you can sell to later

Never attend an event solely to sell – turns people off!

Selling

John – can you put some basic hints and tips for building rapport and selling?