MARKETING · Offering a full suite of marketing and design services. We develop strong brand...
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Your full service agency. MARKETING
Transcript of MARKETING · Offering a full suite of marketing and design services. We develop strong brand...
Your full service agency.
M A R K E T I N G
Offering a full suite of marketing and design services. We develop strong brand identity and marketing strategies to cost effectively engage your small business customers.
Talk to your target audience – through regular, planned marketing. Our marketing team are here to assist with branding, website design, advertising and digital marketing using Google Ads and re-marketing techniques. A true partner to your business to ensure your business is well promoted to the world. Mulcahy & Co Marketing is a full-service marketing and graphic design agency. We develop strong brand identity and marketing strategies to engage your target market.
Introduction
Gavin NashDirector
Services
Graphic Design and Branding
Web Design and Development
Digital Marketing and Advertising
Video and Audio Production
SEO - Search Engine Optimisation
Social Media
Graphic Design and Branding
Good design can separate you from your competitors. We offer a full branding service from new logos through to print collateral and publication design. Advertisements and signage are all covered by our qualified Graphic Designers.
Web Design and Development
We have over 200 websites on our complete list. We handle all design and production of your website in house meaning we have full control over all elements.
Digital Marketing and Advertising
Mulcahy & Co Marketing are an accredited Google Ads provider. We can put your brand and products in front of the right people, during the search phase.
Video and Audio Production
We can produce short videos that assist to promote your business to potential customers. These can be used in your marketing – on social media websites, on your website and into the Digital Advertising we can provide.
SEO - Search Engine Optimisation
Most agencies can build you a website, but that’s usually where their experience ends. Without a solid SEO foundation you won’t get found online. Got a site that just isn’t performing? We can help.
Social Media
Social Media has revolutionised the way people interact, get their news and entertainment. We can assist to put your business in front of your target audience efficiently using gender, location and age identifiers. Talk to us today about how we can assist your business on social media.
Case Studies
TWW WorkwearSocial Media and its power for brand recognition.
Sinclair MeatsRebrand to change offering from ‘price based’ to ‘product based.’
Kryal Castle (Tourism) Realigning the brand to attract a wider target audience.
Totally Workwear (with stores and Facebook pages in Brooklyn, Hoppers Crossing and Geelong) are valued clients and here are some results of a giveaway competition. Brooklyn: 129,000 saw the post, 3,800 enteredGeelong: 108,000 saw the post, 3,600 enteredHoppers: 27,000 saw the post, 940 entered The business pages also grew in followers as below:Brooklyn: from 1580 > 2544Geelong: from 1258 > 2122Hoppers: from 798 > 986 This result was achieved without spending any money on advertising or boosting! Just us working with our client on a great way to promote a retail business on social media.
Challenge: We were approached by Mega Meats to rebrand their business from being a ‘priced based’ offering to a ‘product based’ offering.
Deliverables: Competitor Analysis, Printed collateral including new brand, Signage (indoor and outdoor), Social Media management including advertising, EDM templates, Illustration, Copywriting, Staff Training
Impact: Sinclair Meats feel that the rebrand has helped them find their ‘space’ amongst the national food stores and locals alike. Customer numbers through the door are up but more importantly, the ‘spend per customer’ is up meaning the idea of focusing on the product instead of the price has indeed worked.
Challenge: Kryal Castle is a tourism attraction which in the past had been promoted as an authentic medieval castle experience. We were approached to broaden the catchment of potential visitors.
Deliverables: Competitor Analysis, Mood Boards, Printed collateral, Signage (indoor and outdoor), Social Media management including advertising, EDM templates, Illustration (icons/characters), Copywriting, Liaison with suppliers/client for production
Impact: The attraction is open weekends and school holidays. The rebrand was complet-ed in time for the September school holidays and they saw a 16 % increase in visitation for these holidays and a further 18.5% increase throughout the Christmas holidays that followed. Weekends have also increased in visitation overall by 21 %.
An initial 20 day Facebook Campaign reached 114,255 people with 2,604 click throughs to the website for ticket purchases and 70 comments from people tagging in friends etc.
