Marketing of Financial Services
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Transcript of Marketing of Financial Services
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Marketing of Financial Services
Dubai Islamic Bank – Consumer Products
Term Report
Presented To: Prof Muddassir Niazi
Presented By: Ayesha KhanZohaib RashidLatif Ahmad Hashmi
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AGENDA
Vision / Mission / Values Consumer Product Range Positioning of Product Market Segmentation and Target Market Current Strategies
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VISION
Dubai Islamic Bank Pakistan Limited ('DIBPL') will be the leading provider of world class banking – the Islamic way by being the first choice of our customers and our employees.
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MISSION & VALUES
MISSION Innovation, Talent and technology.
VALUES Trust Listening Innovation Social Responsibility Fun
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CONSUMER PRODUCT RANGE
HOME FINANCE
AUTO FINANCE
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HOME FINANCE
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HOME FINANCE
FEATURES There are so many reasons that make Dubai Islamic Home Finance the right
choice! 100% Shariah Compliance Minimum Financing amount of Rs. 0.5 million. Maximum Financing of up to Rs. 50 million. Fastest processing time Affordable monthly payment amount Financing of up to 80% of your property value Finance Enhancement option as per the applicable terms. Early & Partial settlement options as per the applicable terms
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HOME FINANCE
ELIGIBILITY Pakistani Residents Overseas Pakistani - UAE only
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HOME FINANCE
ELIGIBILITY - Pakistani Residents Age 25-65. Minimum monthly net income of Rs.15,000. Self-employed Businessmen/Professionals or
Salaried individuals. The qualifying property must be located in Cities
(Karachi, Lahore, Islamabad, Rawalpindi and Faisalabad) of Pakistan.
The minimum value of the property must be greater than Rs.800,000.
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HOME FINANCE
ELIGIBILITY - Overseas Pakistani - UAE only Age 25-65. Minimum monthly net income of AED.25,000/-. Self-employed Businessmen/Professionals or
Salaried individuals. The qualifying property must be located in Cities
(Karachi, Lahore, Islamabad, Rawalpindi and Faisalabad) of Pakistan.
The minimum value of the property must be greater than Rs.1, 250,000/-.
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AUTO FINANCE
FEATURES Free Tracker Device & Monitoring Lowest Insurance/Takaful Rates Islamic Product No monthly rental payments will be made by the customer before
delivery of the car in Advance Booking cases. Competitive and affordable monthly rentals as per industry
standards. Financing Amount
DIBPL will finance up to 85% of the car value. Minimum financing: Rs.100,000 Maximum financing: Rs.5,000,000
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AUTO FINANCE
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AUTO FINANCE
ELIGIBILITY Monthly Net Income isRs.15,000 Working
For Salaried 3 Months Self Employed Professional 6 Months Self Employed Businessman 12 Months
Age For Salaried 21-60 years Self Employed 21-65 years Self Employed Businessman 21-65 years
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AUTO FINANCE
Flexibility New or Used Cars. Local or Imported/Re-conditioned Cars. Payment plan with tenure options ranging from 1-7
years. Ready Delivery and Advance Booking. Income clubbing option.
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POSITIONING
Dubai Islamic bank has positioned itself as a world class bank in an Islamic way
Dubai Islamic Bank position and promote there consumer banking product and emphasize on riba free banking…
Auto financing - Kya apki gari soud seh pak hai??? Home financing - Kya apka ghar soud seh pak hai???
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POSITIONING
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MARKET SEGMENTATION
SALARIED A LIST B LIST
BUSINESS MAN FORIEGN EMPLOYEE
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CURRENT STRATEGIES
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THANKYOU