Marketing Nutrition to children
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Transcript of Marketing Nutrition to children
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WHO ARE THE KEY HOLDERS/
TREASURERS/ FOUNDERS/ THE
REAL MEN BEHIND DISNEY GROUP ?
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THE MEN BEHIND THE BUSINESS :
WALT ELIAS DISNEY
ROY DISNEY
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An overview for forward going
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MAJOR PROBLEMS/ ISSUES ??
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DISNEY’S CATEGORIES BRANDING SYSTEM ?
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PRODUCT DEVELOPMENT
AND IMPROVEMENT ?
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SWOT ANALYSIS
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IMPROVISED AND NON
IMPROVISED CHARACTERS
IN THE DISNEY WORLD
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NON IMPROVISED ONE
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COMPETITION AND THE
MARKET SHARE OF DISNEY CONSUMER PRODUCTS ?
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Income Statement, Walt Disney Company and Disney Consumer Products, fiscal2003–2005 ($ millions)Walt Disney Company Disney Consumer ProductsDisney Consumer Products,Food and Grocery only2003 2004 2005 2003 2004 2005 2003 2004 2005Revenues : 27,061 30,752 31,944 2,344 2,511 2,127, 53, 53, 69Costs and Expenses : 23,887 26,264 27,290 1,960 1,977 1,607, 8, 8, 11Operating Income : 3,174 4,488 4,654 ,384, 534, 520, 44 ,45, 58
YEARS : 2003 2004 2005 Net Income: 1,267 2,345 2,533
A SCREEN SHOT OF THE INCOME STATEMENT OF THE WALTDISNEY COMPANY
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ALTERNATIVES AND
SOLUTIONS
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1. CREATE NEW CHARACTERS : ADDITIONAL CHARACTERS WILL ALLOW DISNEY TO EXPAND THEIR MARKET SHARE AND IMPROVE PRODUCT
DIFFERENTIATION.
2. COLLABORATE HEALTHY FOODS WITH DISNEY PROGRAMS.
3. IMPROVE PACKAGING TO PROVIDE NUTRITIONAL FACTS AND JOKES.
4. HEALTHY FOOD CAMPAIGNS FOR PARENTS : TELL THE PARENTS THAT DISNEY ALREADY HAS THE
PRODUCT THAT MEETS THE HEALTHY FOOD STANDARDS.
5. IMPROVE CO-ORDINATION BETWEEN DISNEY AND ITS STAKE-HOLDERS.
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WHY WE STUDIED THIS PARTICULAR
CASE ??
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TO GET INTO AN ESSENCE OF THE
REAL DISNEY WORLD !!!
1. STANDS OUT OF THE LEAGUE IN THE MARKET.
2. GETS CREDITS FOR ITS INNOVATION.
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3. BECAUSE OF ITS STRONG
PORTFOLIO BASE.
4. THE REVENUE MODEL AND
STABILITY OF ITS PRODUCTS.
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5. THIS CASE WAS BEST
SUITED FOR CARRYING OUT THE FIVE PHASE
PROCESS.
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THANK
YOU !!