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November 201

V continues reign of

opularityspite the rise of the internet

d other competing

ertainment technologies, TV

mains extremely popular with

American public, according

a study released in October

11 by The Nielsen Company.

mong younger adults, the

erage amount of weekly TV

wing has slightly declined in

past year (by 23 minutes forults 18-24 and a more

nificant 59 minutes for those

-34). However, average time

tching TV has risen for all

e brackets 35 and up,

pecially among adults 65 and

er (a two-hour jump).

The biennial media consumption survey of the Pew

Research Center for the People and the Press find

that local TV news is the medium most people tur

to for news and information of any type. That i

reinforced by the ratings data that shows that th

combined ratings of local television news program

exceed that of other local media. 74% watchin

local newscasts or visiting local TV websites at leas

weekly, compared with 50% who turn t

newspapers and their websites, 51% to radio (on a

and online), and 47% who turn to web-only sources

The most popular local topics are weather (89% o

people get it), breaking news (80%); local politic

(67%) and crime (66%).

Local TV remains the most popular news source in America

74%

51% 50% 47%

Local TV Radio Newspapers Web-only

How people learn about their local

community

NBCs NFL Flex

Schedule Starts Next

Week (11/20/11)!

NBC will provide only the best games

throughout Weeks 11-15 and 17! This

ensures quality matchups with the most

Playoff potential, as they fight their waytoward the Super Bowl!

Source: NielsenWire, October 2011

Source: Pew Research Center, September 2011

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0% of Tablet and Smartphone Owners Use Them While Watching TV

ime Time TV Preferences Shift During Decade

Over the past 10 years, DVR, onlistreaming, digital cable, video o

demand and increased programmi

options have fundamentally chang

the way Americans watch televisio

Yet, the audience size for broadca

primetime remains strong at just s

of 200 million viewers. What h

changed, however, is the makeup

the programming in the popular 8-

p.m. time block. Reality TV a

Sports Programming both rise to t

top. Dramas consistently had stro

ratings. Comedies, on the oth

hand, have had a tougher tim

holding a spot in the top 1

However, Fall 2011 season show

hopeful signs of the genre revival

new shows dominate televisi

network ratings. This may be t

year that Sitcoms reclaim th

crown.

merican consumers are increasingly

nnected and our recent survey shows they

increasingly multitasking when it comes to

ltimedia. Roughly 40 percent of tablet and

artphone owners in the U.S. used their

vices daily while watching TV. And what are

artphone and tablet owners doing while

tching TV? Checking email. Email was the

activity for both men and women during

evision programming and commercial

aks. In addition, women reported engaging

social networking more than men, while men

ecked sports scores more often.

Nielsen research shows that green marketing

auto companies continues to have a positi

effect on consumer perceptions with 51 perce

of consumers reporting that green marketi

initiatives increased their consideration of t

product. This is up 24 percent compared to 201

Social media discussion about auto make

green marketing initiatives has also been mopositive this year with a 44 percent increase

positive discussion versus 2010.

onsumers Embrace Green Automobile Marketing Campaigns

November 201

Source: NielsenWire, November 2011

Source: NielsenWire, October 2

rce: NielsenWire, September 2011