Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?
description
Transcript of Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?
![Page 1: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/1.jpg)
Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?
Andrew Fenniman
Vice President, Learning and Leadership DevelopmentPrudential Financial, Inc.
March 25, 2002
![Page 2: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/2.jpg)
2
Ground Rules
• Treat Ideas as Guests• Teach How You Learn• All Questions Permissible
![Page 3: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/3.jpg)
3
Objective
#7. The Role of Graduate Business Schools in Worldwide Talent Development: How can executive education providers be a powerful, sought-after, driving force for effecting organizational change and developing talented business leaders?
![Page 4: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/4.jpg)
4
Definitions
[OE. LEAD v.1 + -ER1.]
One who guides others in action or opinion; one who takes the lead in any business, enterprise, or movement; one who is ‘followed’ by disciples or adherents; the chief of a sect or party. In early use occas. a chieftain, governor.
[f. LEADER1 + -SHIP.]
![Page 5: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/5.jpg)
5
Definitions
[OE. f. LEAD v.2 (? or n.1) + -ER1.] A plumber.
![Page 6: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/6.jpg)
6
Survey Says…
In the past 12 months, 159,245 executives attended programs at [121] schools – a 56% increase since 1996. Industry-wide, revenues from executive education more than doubled in the past academic year, to an estimated $800 million. The average schools’ take nearly doubled in that period, to more than $8 million.
– BusinessWeek, October 15, 2001
![Page 7: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/7.jpg)
7
Survey Says…
Vaguely titled courses on leadership and crises management are also showing increased enrollments at several business schools.
--“MBA Schools Shift Focus to Jobs.” New York Times, January 1, 2002
![Page 8: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/8.jpg)
8
So What?
• Leadership brand has a positive impact on the economic performance of a company and is deemed a valuable asset in today’s investment community.
• Financial analysts take leadership into account 84% of the time when valuing a stock.
• 35% of investors’ decisions about a firm’s value are based on non-financial data.
![Page 9: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/9.jpg)
9
Development Drivers
Importance to Personal Development: rated “absolutely essential” or “very important”
Percent of top 200 executives in 50 large US companies
Adapted from Helen Handfield-Jones, McKinsey & Co.
0 10 3020 70 80 9040 50 600
10
30
20
70
80
40
50
60
Effe
ctiv
enes
s of
Com
pany
: rat
ed
Exce
llent
or V
ery
Goo
d
Traditional external training
Traditional internal training
Individual Learning
Special projectsWay jobs are structured
Speed of job moves
Mentoring
360-degree Feedback
Development Plans
Informal coaching & feedback
![Page 10: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/10.jpg)
10
Question of focus?
• Zen Method of Instruction• Head on into Battle• Teams, Teams, Teams• Age-old Debate of Practice versus Theory
![Page 11: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/11.jpg)
11
Leadership as Learning
• End of the Nature/Nurture Debate• Key to measurable effectiveness?
![Page 12: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/12.jpg)
12
Learning
Changes a person makes in himself or herself
that increase the know-why and/or know-what and/or the know-how the person possesses with respect to a given subject.
– Peter B. Vaill
![Page 13: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/13.jpg)
13
The Three Know’s
• Know-What: the ability to develop over time a fuller understanding of a subject
• Know-Why: the ability to grow in under-standing of the meaning and value of a subject
• Know-How: the ability to do something
![Page 14: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/14.jpg)
14
Know-What
• How we learn• How we think
the ability to develop over time a fuller understanding of a subject
![Page 15: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/15.jpg)
15
How we learn
• Goal-oriented • Activity-oriented • Learning-oriented
• Information acquiring preferences
![Page 16: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/16.jpg)
Events- What’s just happened?
• React
Patterns & Trends- What’s been happening?
• Anticipate
Systemic Structures- What are the forces at play contributing to these patterns?
• Design
Mental Models- What about our thinking allows
this situation to persist?
• Transform
Leve
rage
How we think
![Page 17: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/17.jpg)
17
Know-Why
• Leadership as a social relationship• Leadership as a role• Leadership in context
the ability to grow in under-standing of the meaning and value of a subject
![Page 18: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/18.jpg)
18
Know-How
• How do you take knowledge and convert to performance
• Leaders take advantage of managerial opportunities.
the ability to do something
![Page 19: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/19.jpg)
19
Leadership as Performance
Leadership does matter, of course. But, alas, it is something different from what is now touted under this label. It has little to do with ‘leadership qualities’ and even less to do with ‘charisma.’ It is mundane, unromantic and boring. Its essence is performance.
-- Peter F. Ducker
![Page 20: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/20.jpg)
20
Are we asking the right question?
• Can, do, should?• Teach or develop?• Marketing, myth or mainstay?
![Page 21: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/21.jpg)
21
Customer Expectation
• Differentiation• JIT Learning and Application• Measurability
![Page 22: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/22.jpg)
22
The University stands for
• things forgotten in the heat of battle,• values that get pushed aside in the rough and
tumble of everyday living• goals we ought to be thinking about but
never do,• the facts we don’t like to face,• and the questions we lack the courage to ask.
– John Gardner
![Page 23: Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?](https://reader035.fdocuments.us/reader035/viewer/2022062410/56815c22550346895dc9f88b/html5/thumbnails/23.jpg)
Marketing, Myth or Mainstay: Can Business Schools Really Develop Leaders?
Andrew FennimanVice President, LearningPrudential Financial, Inc.
March 25, 2002