Marketing My Business

By Cheyenne McMIllin

La Bella Vita

My Marketing Strategies

CouponsBusiness CardsCar Advertising

Radio AdvertisingSocial Networking

Host A Business Party

I will be using all 6 marketing strategies

Coupons

With every purchase or service, La Bella Vita will be handing out a 10% off coupon that can be used towards the purchase of any beauty product.

Able to use the coupons once every 2 months

Using these coupons with cost me a total of $138.76 a month and $1,665.12 a year.

Car Advertising

I will be buying a total of 6 large rear window decals one for myself and each of my employees. I will also be buying 100 smaller decals that I will

be selling for $8 each

Car advertising is a one time cost of $1,394

Radio Advertising

La Bella Vita would donate 10 gift cards with a $50 amount on each to a radio auction. Even

though we would not make the $500 total back. But the radio station will give La Bella Vita $500

worth of free advertising.

Once a year

Doing radio advertising only cost me $500

Social Networking

Such as Facebook where I will post my prices, services, etc…or Instagram where I will post

pictures of the work my employees and I have done.

This is a free marketing method

Business Cards

Business card could be handed out to many different people such as family, friends,

customers, and other business. They could also be left at places such as restaurants so that

random people get them.

Using business cards will cost me a total of $10 monthly and $119.88 yearly.

Hosting a Business Party

La Bella Vita will host a business party about every 3 months, this is a way for other business to

learn more about me and my business.

Every 3 months

Hosting a business party will cost me about $400 per party, and $1,599.40 a year

Estimate ROI for couponsI’m guessing that more people will buy products since they are at a discounted rate. Estimating that I will sell about 3 packs of makeup remover wipes per day at the discounted price of $7.18, 1 makeup setting spray sold

every two days at the discounted price of $14.38, 3 makeup brush sets sold per week at the discounted

price of $17.90, and 3 makeup bags sold per week at the discounted price of $ $13.75. In total I will be

making monthly profit of about $1070, my monthly ROI would be about 771% and my yearly ROI would be

about 9253%.

Estimated ROI for car advertising I’m estimating that every 1 in 100 people who see out car advertising decals will come in to the salon

for service or product. Smaller decals will be sold for $8 at the salon, this way I can make back a little bit of the total cost I have to pay as well as getting my

business out there more. Monthly in estimating about 50 people would come in to the salon because of the car decals, about 35 people getting a service done, and 15 people buying products. My estimated

profit would be about $798.35, my monthly ROI would be about 134% and my yearly ROI would be

about 1613%.

Estimated ROI for radio advertising

Estimating that I will be getting 10 extra customers for doing the radio auction, even though I will be

losing money for each service on these 10 people, I’m estimating they spend about $35 each on the gift card, which means that I will be losing $150 in

total. But I will be getting $500 worth of radio advertisement free which I’m estimating will bring in about 20 for a service after hearing about my

business on the radio. My estimated monthly profit would be about $450, my monthly ROI would be about 90% and my yearly ROI would be about

1080%.

Estimated ROI for social networking

I don’t plan to make much profit off of my social networking sites, maybe about 5 people a month making my profit of about $150. Which makes my

monthly ROI would be about 15000% and my yearly ROI would be about 180000%.

Estimated ROI for business cards

I’m estimating about 100 extra people would come to my salon by handing out business cards. My estimated profit would be about $5015. Which

makes my monthly ROI 50150% and my yearly ROI would be 6018100%.

Estimated ROI for hosting a business party

Estimating that about 15 people would get services done at the salon from me hosting a business party. Estimating my profit would be

about $350.15 my monthly ROI would be about 88% yearly my ROI would be about 4202%

Over all cost

The total cost to use these methods per month is about $2443 and the total cost per year is about

$3885

Profit Margin

My total income before profit is about $16,453.

After profit my total income is about $24,287.15.

I will still be making about a $21,844 monthly profit after the cost of utilities, my loan payment,

and cost of marketing methods.