Marketing Movies– Documentary

Type of Documentary: Mixed DocumentaryMarketing Movies uses a range of opinions

and perspectives in a combination of interviews, voice of god narration and

archive material.

Themes in Documentary: The marketing movies documentary uses mostly themes relating to the film

business including marketing, publicity, promotions and merchandising. These themes are clearly shown through

the use of mise-en-scene and focused interview questions on specific topics. The themes also are shown using

specific popular films making them easily relatable for audiences.

Two different advertisement posters

displayed in the documentary showing

clear themes of merchandising

Narrative Structure: Linear. This documentary (Marketing Movies) uses a linear narrative

structure going from the beginning of the film industry – marketing to merchandise. The documentary is split up into clear sections

presented above and to the right of this text.

Camerawork in Documentary: The documentary shows clips of a variety interviews throughout

associating to what is going on in the scenes of the documentary. The interviewee is shown in a rule of third shot in a close up frame. This frame was

used when filming the documentary as the audience can focus purely on the interviewee

rather than the background of the fame.

Mise-en-scene in Documentary: The documentary Marketing Movies uses a film based mise-en-scene for the background of interviews. In the images above it shows an

image of Ariel from The Little Mermaid with the interviewee sat in front. This keeps the theme of films present and also relates to what the

interviewees are saying – in parts of the documentary refering to that very film. This is

also shown with the Mouse Hunt poster in another interview frame.

Editing in the Documentary: In the Marketing Movies documentary cut aways are used between interview questions relevant to the film being talked about or

the industry in general. Eg. cinemas, box office, trailers and premieres. The documentary also uses a mix of fast and slow pace editing depending on if the

scene is busy and chaotic or relaxed – when recording an interview.

Archive Material in the Documentary: The Documentary uses Archive Matrial which include

originial trailers from the time, videos from premieres which are mentioned by interviewees

for the film Mouse Hunt and merchandise sold for different movies including mostly The Borrowers

and The Little Mermaid.

Graphics in the Documentary: The documentary mostly uses graphics when showing how the trailers are

made as shown on the right. Newspaper clippings are also used to

show reviews of different films produced.