“Everything I learned I learned from the movies.”

― Audrey Hepburn

Movies and Marketing

The Fantastic FiveFarzana Afrin TishaKaravi Trisha

Tazrin Khan Adrita Iffat Ara Khanam Eva

1st Part

History of movies

Medium

Modern day marketing

2nd Part

Marketing 4ps:Price Product Placing Promotion.

Brand placement

offers

contests

3rd part

Scenario of Bangladeshi movie Marketing

Olden times2D and garish posters.

Recent days

• Press conference.

• Guest appearance in TV and Radio shows.

• Facebook page promotion.

• YouTube teaser and trailer.

Online

Trailer

Brand Affiliations

Media Partner

Distributor

4th part

STRENGTHMass MarketForeign investmentTalented directorsSufficient Production houses

WEAKNESSBureaucracyBudgetPoor condition of theatersLack of promotionLack of film schoolsUnskilled people are comingSocial Stigma

OPPORTUNITIESWind of changeTechnological advancementScope for learningInternational platformForeign training

THREATSForeign films influenceCopy rightLess focus on our cultureFocus on TV Dramas

Segmentation

Commercial film Art Film

Com-Art Film

Targeting

For Educated people For less Educated people

Positioning“Research on the great loss of FDC in the year 2008” -By Giti Ara Safia Chowdhury

And our Typical commercial bangle movies

influence ofIndian industries

5th part

FindingsFindings

Loss of creativity(1960-2016)

Independent movies are not promoted.

Lack of proper cinema halls.

Lack of Media academy

RecommendationsIncrease

government subsidies.

Practice embargo like China (34

Hollywood movies per year).

Open and promote Film

Schools.

We are the music makers,

And we are the dreamers of dreams,

Wandering by lone sea-breakers,

And sitting by desolate streams;—

World-losers and world-forsakers,

On whom the pale moon gleams:

Yet we are the movers and shakers

Of the world for ever, it seems.

Ode - Arthur O'Shaughnessy

Conclusion

“It's funny how the colors of the real world only seem really real when you watch them on a screen.” Anthony Burgess, A Clockwork Orange