Marketing, Moustachios and Social Media Messaging
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Transcript of Marketing, Moustachios and Social Media Messaging
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MARKETING, MOUSTACHIOS
&SOCIAL MEDIA MESSAGING
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CC:P “Grooms” 2013 Stache Pag & International Moustache Film Festival with Integrated Creative Content
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DAWN DOIRON
SHAMUS ALLEYCONNIE PACILLO
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2008
Zeke Callanan Nick Callanan
Out with fellow mustachioed friends one night, Nick and Zeke began to commiserate about negative stache stereotypes… Suddenly, they realized managing the moustache dialogue should be their responsibility and thus was born the 1st Stache Pag… Fast forward to 2012 and while the amazing legend continued… not everything in Lip Spinach land was as Stache-tastic as it should be…
Stache Pag – Founders
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2012 – A Logo Look Back...
• Inconsistent use of brand across multiple platforms confuses end user
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2012 – Website
• No brand
• Passionate insiders will visit site out of loyalty
• New visitors will become annoyed
• Not clear• Not consistent• Not easy to
Navigate
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2012 – Twitter & Facebook
• Twitter feed & FB Posts were written by multiple people
• Different voices lead to disjointed messaging
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2012 – YouTube
• Videos were produced for corporate sponsors
• This tactic was successful
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2012 – Press
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2013
Zeke Callanan(Attorney)
Nick Callanan(Videographer)
Stache Pag – Founders
• Take event to the next level• Rebrand event• Provide consistent creative & content messaging
across all platforms
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• Fully Integrated Marketing Campaign
• Logo Design:– Timeless/– Transitions easily among online/offline platforms– Vintage: Sepia
• Web design/creation• Sponsorships• Print/Posters• Press/media/radio/TV • Social Media – Blog, Twitter, FB, Pinterest, Podcasts,
Livestream, YouTube• Promo-Parties• Video Campaign• Campaign Results - Analytics
2013 – The CC:P Plan
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2013 – Logo Development
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2013 – Street/ Poster Campaign
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2013 – Street/ Poster Campaign
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2013 – Street/ Poster Campaign
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2013 – Website
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2013 – Facebook
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2013 – Facebook
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2013 – Facebook
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2013 – Twitter
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