Principle of Marketing Presentation

Submitted To

MS. Sultana Razia Chowdhury

Sub: Marketing Mix

Product: Pure it

Group : D

Name ID

Md.Ariful Islam Saimon Chy.

1022114412

Udita Dewan 1022114423

Moutushi Malik 1022114383

Mithu Barua 1022114390

Shanta Dey 1022114397

Presenters Profile

Marketing Mix

Marketing

Mix

The set of controllable tactical marketing tools-product, price, place & promotion-that the firm blends to produce the response it wants in the target market,the Marketing mix consists of everything the firm can do to influence the demand for its product ,the many possibilities can be collected into four groups of variables known as “The four Ps”

Water is synonymous to life, but only when it is safe for consumption. Approximately 25% of the disease burden in Bangladesh is water borne. Drinking unsafe water can cause such fatal waterborne diseases as diarrhea, cholera, Pure it is the  world’s most advanced in-home water purifier. Pure it, a breakthrough offering of Hindustan Unilever Limited(HUL), provides complete protection from all water-borne diseases, unmatched convenience and affordability.

Founded in Chennai, India 2004

About!Welcome to the world of Pureit! Leader in home water purifier in the world!

Description

Pure it

Pure it

Product :Pure it’s unique Germ kill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving you water that is "as safe as boiled water". What’s more, it doesn’t need gas, electricity or continuous tap water supply.

Variety :We have four types of pure it purifier like . Pure it Compact Pure it Auto fill Pure it Classic Pure it Marvella Quality: Pureit gives the guarantee of safe water. It assures your family 100% protection from all water-borne diseases like jaundice, diarrhea, typhoid and cholera.

Pure it Marvella

Design: Pure it has four Design of purifier but only pure it classic is available in Bangladesh.Brand name: It has most popular brand name in the world. that is Hindustan Unilever Limited(HUL).Packaging: There are two parts of packaging- Primary packaging Secondary packaging Service: It services 100% pure water by its unique germ kill action without claiming for three years.

primary packaging

Secondary packaging

Price: Pure it offers their products at reasonable prices for all category customers.

Price list:

Pureit Compact 2000 Tk.

Pureit Classic 4000 Tk.

Pureit Autofill 6400 Tk.

Pureit Marvella 13800 Tk.

Discounts: Pureit gives 1750 Tk Discounts for exchange other model in Marvella model.

1 crore Safety challenge

Allowances: Pure it products have no allowance.

Payment Period: There is no

Payment period.

Credit terms :No credit terms.

Place

Place: They produce pureit mainly in India, Indonesia, Brazil & Mexico. Then they distribute those products globally.

Channels: Producer -wholesaler-retailer-customer.

Coverage: Pure it’s coverage is world wide market like - Bangladesh, India, Bhutan etc .

Assortments: They have a collection of variety of pureit purifier.

Location of Pure it Company

Transportation

Locations: In Bangladesh pure it is available at well-mart, Bashundhara city mall etc.

Transportation: When the pure it is ready to deliver service then the company transports pure it to other countries by ship .Plane Track

Logistics: The Unilever also has combination of managing vehicles.

Location of Hindustan Pure it

Promotion: They create communication by providing various information about their product to influence potential buyers.

Advertising : To deliver the product to the customer’s hand advertisement is essential.

Personal selling :They follow person to person communication with different customers to make a sale. They also offer home delivery.

Advertising of pure it

Sales promotion :They offer one crore safety challenge.

Public relation :They built a strong public relationship by their favorable publicity of pure it.

Public relation