Marketing Mix of Velocity Prod n Price-edited

7/31/2019 Marketing Mix of Velocity Prod n Price-edited

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courier service

Beyond the Sky, Beneath the Earth, We discover the World where only we can Serve


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Vision of the Company

Our vision is to become the recognized Industry Leader by

the customers in the courier service business in which we

compete.

Mission of the Company

To be an integrated service provider and offer customized

service solutions and achieve growth through our businesspartners and associates.


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Product


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PRODUCTPORTFOLIO

AS PER DOCUMENTS AS PER WEIGHTS MONTHLY CONTRACT

Next Day

Speed Delivery

Sunday Special

Jet Express

Up To 100 gms

Up To 250 gms

Up To 500 gms

Add. 500 gms

One WayContract

Two WayContract

UniversalContract


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RESTRICTED ITEMS:

DGR- Dangerous Goods Regulations.

Commodities which posses potentially hazardous characteristics.

Explosives

Gaseous

Flammable liquids

Flammable solids

Chemicals

Toxics

Radioactive

Corrosives

Miscellaneous (eg: magnets as they are dangerous to aeroplanes.)


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BANNED ITEMS

Money, Cash and Cash equivalent instruments andNegotiable Instruments. Gold,Silver and diamonds.

Alcoholic Beverages/ Liquid Items.

Pornographic Materials.

Drugs or Narcotics.

Electronic Items with cell, wires, timers, mother boards etc.

Antiques

Perishable Items/Meat/Fish/Poultry/Live

Animals/Plants/Fruits. Bulk Pharmaceutical Products.

Human Corpses or body parts.

Pre stamped envelops.

Original Passports.


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price


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As per document As per weight On contract basis

Prices


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PLACE


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STRUCTURE

CORPORATE OFFICE

REGIONAL OFFICE

DISTRICT HEADQUARTERS

BRANCH OFFICES


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LOCAL DISTRIBUTION CHANNEL

XYZ company wishes to send a courier from Sangli to

Sindhudurg. The distribution channel followed by velocity

courier would be :

BRANCH OFFICE SANGLI DISTRICT

HEADQUARTERS

SINDHDURG DISTRICTHEADQUARTERS

CUSTOMER

BRANCH OFFICECUSTOMER


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REGIONAL DISTRIBUTION CHANNEL

XYZ CO. wishes to dispatch a courier from Thane to Solapur.

The distribution pattern will be as follows:

CUSTOMER BRANCH OFFICETHANE DISTRICT

HEADQUARTERS

MUMBAI REGIONAL

OFFICE

PUNE REGIONAL

OFFICE

SOLAPUR

DISTRICTHEAD QUARTERS

BRANCH OFFICE CUSTOMER


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Franchising

Four franchisees would be appointed in order to cover the entire state

Any final decision with regards to the area covered under any particularwould be made by the company so as to prevent any overlapping betweentwo franchisees.

Any organization to become a franchisee they shall have to fulfill thefollowing requirements

Enough finance as well as office space to carry out the activitie smoothly.

Experince in doing logistical work

ability to hire or train people who can make up the skilled workforce

They will be provided adequate knowledge regarding the software

55-45 profit sharing basis.


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Promotion


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Advertisements Print advertisement in local newspapers like

Maharashtra times, Lokmat and loksatta.

Direct marketing Telemarketing

Creating awareness in the corporate office

Hoardings at different places like Inside the train compartments

At railway station

At bus stops

Behind the buses

On highways

On delivery vans


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PROCESS


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FROM CUSTOMER

Customer

Collection of documents/parcels from all

customers at Branch Offices

Transportation to District headquarters

Collected at Regional Office


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TO CUSTOMER

Collection of documents/parcels from Regional office

Sorting at Regional office

Transportation to District Headquarters

Sorting at District Headquarters as per Branch offices

Transportation to Branch offices

Collection at Branch Offices

Delivery to customers


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Stage 1

Greet customer Ask the requirement

At help desk Explain the customer

Make the billReceive the paymentThank the customer

Openingtimes

Meet sales

representative

Trainingand

update styles

Prepare

cash flowBank savings


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TRACK US

VELOCITY Couriers will have a tracking system which will be

available on the website www.velocitycourier.com

This system will help the customer to keep a track of the progress of

their couriers through this software.
http://www.velocitycourier.com/http://www.velocitycourier.com/


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PEOPLE


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HIGHER LEVEL Board of Directors

Managing Directors (MBA or MMS)

Chief Executive Officer ( MBA or MMS )Chief Financial Officer ( MBA in Finance )

Chief Financial Officer ( MBA with specialization in Logistics )

MIDDLE LEVEL HR Manager ( MBA or MMS in HR )

Finance Manager ( MBA or MMS )

Logistics Manager (MBA or MMS in Logistics)

Marketing Manager (MBA in Marketing)

Public Relations Manager (MBA in Public Relations)

Regional Managers

LOWER LEVEL HR department staff (5 employees)Finance department staff ( 5 employees )

Logistics department staff (6 employees )

Marketing Department staff (6 employees )

PR department staff ( 20 employees in addition to complaint

handling software )Clerical staff ( 2 employees )


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REGIONAL OFFICE STRUCTURE

HIGHER LEVEL Regional Manager (He will act as a Chief ExecutiveOfficer )

Qualification : MBA with specialization in Logistics

MIDDLE LEVEL 3 Managers (For distribution in various regions)

LOWER LEVEL Clerical staff i.e. peon , clerk , etc (6 employees)


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BRANCH OFFICE STRUCTURE

HIGHER LEVEL Manager (MBA )

MIDDLE LEVEL Logistics Manager (GRADUATE with experience inLogistics)

Assistant Manager

LOWER LEVEL Clerical staff Qualification : HSC pass (10 employees)

Distribution staff (20 employees)


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TRAINING

Training to the lower level employees.

Training is also required to be given on the software used by the delivery

boy for the proof of receiving the documents and on all the modern

equipments that is been used in the organization.

Training will be given by the middle level employees specially Assistant

Manager will give training regarding communication and soft skills .

Training will be given on the job or after the working hours in the branchoffice itself.


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Front office

Line of visibility

Back office


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Wall painting theme RED AND WHITE.

Notice board containing recent articles about the couriers.

Intercom facility at the office.

Pigeon hole for storage.

Brand name printed on delivery van,bags,mugs,stationery.

Brand name printed on notice board.

Attractive and comfortable furniture.

Uniforms for the staff members.

Display of hoardings near the office.

Well maintained office with a proper waiting area. Pamphlets provided at different counters.

Proper packaging facilities.

Website: www.velocitycourier.com

Help line no. 4334
http://www.velocitycourier.com/http://www.velocitycourier.com/


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Future plans

Introducing more customize service products

Will try to convert customer trust into customer loyalty through our qualityservices

Planning to offer customize discounts and concession systems

Planning to cover maximum of the market share in India

Planning to start operating in other cities as well as interior parts of India afterone year

Planning to tie up with the Logistics Company which has strong foot hold inother countries to expand the services internationally within coming five years


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Courier service

Marketing Mix of Velocity Prod n Price-edited

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