To be presented by:- Saad Mubashar - Sara Hameed- Hassan Habib - Umair Muneeb- Maham Aslam - Hira Baig- Rushan Shakur - Hafiz Zubair- Hafiz Dabeer

What is Nestlé?

• Nestlé is a Swiss multinational food and beverage company.• Nestlé’s products include baby food, bottled water, breakfast cereals,

coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.

• It is the largest food company in the world measured by revenues.• Nestlé Pakistan started in 1988 under a joint venture and took over

management in 1992.

Nestlé's Mission Statement• Nestlé’s mission, in the words of our founder Henri Nestlé, is

to: “...positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal

aspirations which improve quality of life.” Henri Nestlé, 1857.

Nestlé's Vision StatementNestlé's vision statement on its global website:

“To be a leading and competitive nutrition, health and wellness company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.”

www.nestle.com/randd/ourvision

Nestlé – A very brief history• 1866: The key factor which drove the early

history of the enterprise that would becomeThe Nestlé Company was Henri Nestlé'ssearch for a healthy, economical alternative tobreastfeeding for mothers.

• 1905: The Company formed by the merging was called the Nestlé and Anglo-Swiss Milk Company.

• 1938-1944: The end of World War I brought with it a crisis for Nestlé.• 1944-1975: The close of World War II marked the beginning of the

most dynamic phase of Nestlé's history.

Nestlé – A very brief history• 1974: Agreement with L'Oréal in 1974,

Nestlé's overall position changed rapidly.• 1981: Nestlé approached the 1980s with

renewed flexibility and determination.• 2005: Chairman recognised that the eating habits of the world’s

population were changing and hence it began its own transformation.• 2009: Held the first Creating Shared Value Forum in New York, with

leading experts in the areas of nutrition, water and rural development coming together to discuss serious global challenges facing us in these three areas and the role of business in helping to solve them.

Nestlé – History of LogoThe earliest Nestlé logo was introduced

by Henri Nestlé in 1868, based on the meaning of his name in German, i.e. little nest.

Later in 1938, the “Nestlé” name was introduced to the traditional nest design.

However, in 1966, the design was again altered with a few minor graphic tweaks.

In 1988, the worm in the beak of the mother bird was taken out while an extra fledgling was also removed.

Nestlé Today• Operates in 194 countries.• 447 factories in 89 countries.• 2000+ brands worldwide.• Employs almost 339,000 people.• Sales in 2014 worth 95 Billion USD or 9.7 Trillion PKR.• Largest R&D network of any food company, with 34 R&D facilities

and over 5,000 people involved in R&D.• In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the

world’s most profitable corporation.

What is Marketing Mix?The marketing mix is often associated with the four P's. They include: Price Product Promotion Place

The marketing mix is a business tool used in marketing and by marketers.

PRODUCT

Broadly products have been classified into 4 major types 1 beverages e.g.: Nestea 2 milk and milk products e.g.; nestle everyday 3 prepared dishes and cooking aides e.g. : Maggi

noodles 4 chocolates e.g.; KIT KAT , Éclairs Its product portfolio includes 8 of the 30 top selling

confectionary brands e.g. smarties , polo, aero ,milky etc.

BRAND NAME

Nestle has captivated a loyal customer base through its focus on nutrition and health requirements and consumer preferences at a competitive price and it has enhanced the reputation of the company.

“A Nestle brand name on a product is a promise to the customer that it is safe to consume, at it complies with all regulations and that it meets high standards of quality”

On 17th march GREENPEACE attacked on KIT KAT that the palm oil is obtained from SINAR MAS which is unsustainable it started decreasing the brand name

To tackle with this problem they chose FOREST TRUST company to audit the suppliers.

So by using good strategy nestle retained its brand name

VARIETY

Nestle offers a wide product mix that comprises of food, health and nutrition products to meet the customer needs. Nestle offers its products in the following categories: Bottled water, Baby foods, Breakfast cereals, Chocolate and confectionery, Coffee, Dairy products, Drinks, Ice cream, In the Kitchen, Nestle Professional, Nutrition and Health, Pet care.

QUALITY

Quality: Nestle is well known for the quality and taste of its products. Nestle Believes that “Success is built on Quality’’

The NQMS is composed of three main elements:

The Quality Standards capture the knowledge and expertise of Nestlé professionals to ensure a consistent application of what we know. Quality standards incorporating centrally established generic and product-specific requirements are managed through locally defined operating quality manuals. Country specific standards, based upon local regulatory requirements, are incorporated at the local level.

A Continual Improvement Management Cycle to ensure an effective and efficient management of Quality processes, to measure performance, and drive the enhancement of our Quality culture.

A Process-Based Management System compassing the whole value chain in which all functions are responsible to define and manage the processes they own which can impact on product safety, compliance and consumer delight. Support Functions provide assistance, expertise and tools in order to meet the NQMS requirements and to achieve the quality objectives.

DESIGN

As its variety range, Nestle also has a greater range of design. Nestle make sure all their new products look different and attractive.

FEATURES

Nestle have made sure that all their products have special features to make it more attractive to the customers. For example: In case of their ice creams, they have tried to include the special feature that is the low fat and sugar content

PACKAGING

Nestle uses very attractive packaging as one of their main marketing strategies.

For its efforts, Nestle has won several accolades such as the Silver Star and “Best in category” as “Best Packaging Innovation leading to a significant reduction in household waste” by the British Institute of Packaging for the Dairy Box biodegradable tray which is manufactured by using renewable resources.

Nestle use heavier gram mage of recycled materials to guarantee our standards.

Price

“The sum of all the values consumers give up in order to gain the benefits of having or using a product or service.”

Price is the one, which creates sales revenue – all other parts of marketing mix are cost.

FACTORS

There are following factors that influenced pricing decisions.

Changes in technology Effect of suppliers Competitive pressure Increasing price sensitivity of the customers

Pricing of the Product

According to David Jobber, pricing of a product mainly depends on 3 factors:

COST ORIENTED PRICING COMPETITOR ORIENTED PRICING Market oriented pricing

Pricing strategies

There are following pricing strategies: Penetration pricing Psychological Bundling Price discrimination Price flexibility Negotiating margins

Penetration pricing

Penetration pricing is the pricing technique used by the firm in which offering a low price for a new product in order to attract more customers away from the competitors.

The new products introduce by Nestle last two years is the Maggi new flavor of the instant noodles. So, they are sold in a lower price which is Rs 18 in order to attract new customers. Nestle want to attract more customer away from their competitor which also produce the similar flavor which sold at rs20. However, the price of this product increased to around rs19. This is because they had gained larger market share and customer base.

Example

Psychological pricing

Psychological pricing is a pricing strategy that helps to create a positive psychological impact on the buyers and tempts then to purchase a product.

The selling price of the products are often expressed as “odd price” which a little less than a round number.

Most of the Nestle Company’s products are using this psychological pricing strategy

Example

Nestle Bliss which is one of the chilled diary product produced by Nestle sold at rm3.95. Consumer will have a positive perspective on the price which they feel like this product is selling at rm3 rather than rm4. Therefore, they will feel the price is cheap, and will buy it.

Bundling

Bundling (package tie-in sale) is a type of tie-in sale in which two goods are combined so that customers cannot buy either good separately.

Nestle company usually use mix bundle rather than pure bundle

Example

Nestle always do the promotion in supermarket like purchase 2 bottles of Nestle Bliss at rm7.50 only. Original price of 1 bottle costs rm3.99. If consumer purchase 2, it is much cheaper. As a rational consumer, we normally ss purchase 2 bottles rather than 1, because we feel like it is much cheaper. Therefore, this pricing strategy can increase sales volume and maximize profit very efficiently in both short-term and long-term

Price discrimination

It is refers to practice in which a firm charges consumers different prices for the same good.

There are three types of price discrimination Perfect price discrimination Quantity price discrimination Multimarket price discrimination

Perfect price discrimination

Perfect price discrimination happens when firm charges each individual customer his reservation price. Reservation price means the maximum price that the customer willing to pay for a good.

Nestle as a food and beverage company is not suitable to practice this type of price discrimination because it is hard for Nestle to prevent resale. Therefore, imperfect price discrimination is not applicable for Nestle company

Quantity price discrimination

Most of the customers are willing to pay more for the first few units of good they purchase, but as the unit of purchase increase, their reservation price will start to decline. Therefore, in this situation, firm may choose to discriminate the price base on the quantity. This type of price discrimination is called quantity price discrimination

Normally, this type of price discrimination is applied by company that provides utilities to consumer. Hence, this type of price discrimination is not applicable to Nestle because Nestle usually has a fixed price for its good and service

Multimarket price discrimination

Multimarket price discrimination occurs when firm divide its customer into several groups and charges different price for each group of customer provided that each group have different elasticity of demand curve

, Nestle can practice multimarket price discrimination in order to gain more profit

Example

, the demand for Milo in Malaysia and Pakistan is different. In Malaysia, people demand more for Milo, therefore, when the price of Milo increase, the quantity demanded will not change a lot, whereas, in Pakistan, the demand of Milo lesser, therefore, when the price of Milo increase, people will tend to change to other drinks like coffee

NEGOTIATING MARGINS

In certain market customer expects a price reduction in some products. Competitive discounts, fast payment discounts an annual volume bonus and other promotional allowances come under this category.

Nestle and its negotiations with its suppliers made them to gain a good reasonable margin in all its goods.

Price flexibility

Flexible prices are the key factor of success of nestle in global markets

For example: MilkPak being the largest selling

brand is being sold out at the same price as that of other low quality products while maintaining its quality.

Conclusion

Tie-in sales is the best pricing strategy to be used by Nestle in order to maximize the profits of the firm. This is because this strategy in which the purchase of one product is made the condition of sales for another product.

Place(Distribution)NESTLÉ'S EXCELLENCE IN PROVIDING

CONVENIENCE TO CUSTOMERS

Place“Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.”Just like Nestlé's eminence in other 3 marketing Ps, she has excellent means to distribute products within Pakistan, distribute its global products to Pakistan and across the globe.

Nestle corporation uses wide-variety of effective and efficient DISTRIBUTION MIXES and SUPPLY CHAIN to make their products available to their customers which includes the use of;

Warehouses & Distribution centres

fair-priced shops

wholesalers

retailers

small grocery shops

Warehouses & Distribution CentresNestlé Corporation have large and specialised distribution centres and warehouses where it stores all other food items and store Nestlé Milk Pak and Nestlé yogurt in chilled environment from where they transported in chilled containers to maintain the hygiene standards

Fair Price Shops ,Wholesaler and Retailer

Nestle Corporation dispatch their products from distribution centres to its fair price shops near or inside its factories where it sell its products at relatively lower price compared with its price in market.

Nestle corporation sell its products by giving them large bulk discounts and then send its products directly from its warehouses or distribution centres to the wholesale corporate customers which such as Hyperstar, Metro in Pakistan, Tesco and ASDA in UK and Walmart in USA

Despite the fact that nestle is a huge multinational giant it also sell its products directly to small retailers, grocery and sometimes to even individual customers depending on special orders.

Inventory Management

Nestle Corporation have a very strong inventory management of its raw materials, goods in progress and finished good. According to Musa Bin Nisar Nestle Pakistan’s brand manager Nestle have the record in its system of each and every product its produced, where it is currently and how much time it took to reach the final customer and much more…………

Promotion refers to raising customer awareness of a product

or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the marketing mix.

PROMOTION (4th P of marketing mix)

Advertisement of a product Increase selling Increase Public relations Brand loyalty Brand image Awareness of a product

Purposes of Promotion

Brand and sales promotionThe brand and sales promotion teams of the North Zone had put together an effective outdoor campaign. As we all know that in summers there are large number of people who visits the Northern area especially Muree Hills, For those people Nestle is doing an effective campaign for promotion of his water.

PROMOTION of Nestle

The road to Murree was overprovided with billboards,

shop boards, brand umbrellas, stands, wall paintings, cross road signs, product sampling

and sticker sampling.

The activity created a remarkable impact and the

visitors were impressed, And in this way Nestle is doing an

effective promotion for his water.

NESTLE PURE LIFE

Nestle has a team of vendors, who are dressed in branded T-shirts, caps and jackets, sold chilled 0.5 liter bottles to travelling customers on all major intersections. The brand got great mileage out of this innovative idea of personal selling in terms of brand awareness, paid trial, image as well as real sales.

Promotion of Nestle through Personal selling

Billboards Shops boards Brand umbrellas Stands Wall paintings Cross road signs Product sampling Sticker sampling

Promotion of Nestle through Advertisement

As far as the public relations are concerned, the organization releases an annual report which includes the company's financial statements along with the sales of all product categories. The annual report is mainly aimed at the stockholders. However, another very important form of public relations are the newsletters and bi-monthly magazines issued by the organization. A huge amount of information is found in these regarding the products and their promotion. 

Promotion of Nestle through Public relations

The Re-launching of MILKPAK In 2008 when all the Milk

industries faced huge loses, Nestle also faced a huge loss in the form of MILKPAK flop performance. Then Nestle re-launched his milk in new packaging design and promote its milk product through packaging.

Promotion of Nestle through Packaging of Products

ATV campaign was developed

to focus on key message e.g., Nestlé is behind MILKPAK, assurance is purity through Nestle and Nestle being No.1 Food Company with 130 years of milk experience.The campaign was supported through temporary hoarding, street banners, and shop banners, posters, buntings and trade letters.

The Re-launching of MILKPAK and ATV campaign

Nestle Invite housewives to send new innovative recipes

made from Maggi. Organizing contests, games, industrial visit for school kids.

And by these different ways nestle promote his products.

Promotion of Nestle by other ways

Q: What are the main channels adopted for promotion?A: TV, News papers, magazines and doctors.Q: What is the advertisement budget of the company?A: It is preplanned by the start of financial year. It is kept secret by the company.Q: Who are the sponsors of the company?A: Nestle does not have any sponsors.

Question and answer

Q: Does Nestle have any brand ambassador?A: No, Nestle has no brand ambassador.Q: What is the share of promotion in overall project?A: It varies every year. Usually it is 40% of the product.

PROMOTION (4P’s)

“SEGMENTATION, TARGETING ”

Marketing Strategies

The Strategic plan provides the company’s overall mission and objective to achieve company’s views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how.

Basic Strategy of Nestlé in Pakistan

That’s why they are doing their activities in main cities of Pakistan. They want to put babies and children healthy and ensure their sufficient nutrition. They also target new age generation to build a strong relationship by providing various eatable products. Nestlé ensures there is no compromise on quality, no matter how much the cost is.

Market Segmentation

“Divide a market into smaller groups with distinct needs, characteristics or behaviors that might require separate

marketing strategies or mixes “

Market Segmentation(Cont…)

Bases for Segmentation: Users markets can be divided on the

basis of these customer characteristics.1. Geographically2. Demographically3. Psychographically4. Behaviorally

Geographic segmentation“Divide a market into different geographical units

such as nations,states,regions,countries,cities or neighborhoods”

Nestlé Pakistan segmented its market for Nescafe Ice depends on the geographic weather: warm hot and cold.

Demographic segmentation “Divide the market into groups based on variables

such as age ,gender, family size,income,occupation,education,religion,

race, generation and nationality”

Demographic segmentation(cont…) Nestlé segmented market area for its main products based on

the generation. For the products Cerelac, Lectogen, Koko Krunch, Nido, Nestlé divided the market area segment for new born baby and children of different ages.

Nido Cerelac Nesquick, Koko Krunch Lactogen

Psychographic segmentation

“Divides buyer into different groups based on social class , lifestyle, or personality characteristics”

Nestlé Pakistan provides KIT KAT these people who really want to taste and enjoy chocolate. Nestlé Nescafe 3 in 1 is for specially those users and customers who are really engaged in activity and do not have more time.

Behavioral segmentation“Divides buyer into groups based on their knowledge,

attitude, or response to product” Based on benefits Nestlé Pakistan segmented their market in

an efficient way. So they make available Cerelac for those customers who want more profit from the product. Cerelac includes a high nutrition for baby’s whose age is less than 1 year. Two very important things rice and milk remain added in cerelac

TARGETING Target marketing:

“A set of buyer sharing common needs or characteristics that

company needs to serve”

Target marketing:

In this case, we found out Nestle focuses on urban areas rather than rural areas. The consumption of Nestle products is often in cities as compared to villages. This may be due to income and educational level.

Target marketing:

Nestle distributes their target market because of having unique requirements and wants. Nestle Pakistan selected their target market into two market coverage policy:

1) Differentiated marketing2) Concentrated marketing

Target marketing:

Differentiated marketing: Nestle choose the differentiated marketing. He

provides different product for many segments based on different ages, occupation, season and climate of Pakistan.

For example: Nescafe 3 in 1 Koko Krunch, Nesquick Nescafe Ice

Target marketing: Concentrated marketing: Through concentrated marketing, Nestlé

earned a strong market position because of its very good knowledge of consumer requirement.

For example: Nestlé offers nutritious milk powder.

Lectogen 1 for babies whose age is less than 7 months and lectogen 3 for babies whose age is not more than 12month. It also make available baby nutrition cerelac for baby more than 12 months.

Target marketing(cont….)

For segmentation by income level Nestle has been targeting on those consumer who earn middle

income and high income. People will purchase healthy and nutritious food and beverages when they have enough monetary resources to back up them.

Target marketing(cont….)

For segmentation by educational level Nestle tends to pay more attention to those consumers who has

an education background. They will be more concern of their health and they will do more to maintain it.

Target marketing(cont….)

Form personality segmentation Nestle is targeting consumers who are more outgoing and

outdoorsy. It is because they require more energy and nutrition that they have lost during their activities. By adapting nutritional input to physical needs, they can get the most from their body

Target marketing(cont….)

From the social class and lifestyle segments Nestle is targeting consumers who are belong to the higher

social classes. They have high purchasing power so that they can afford more luxuries such as Nestle’s products

POSITIONING“POSITIONING REFERS TO THE PLACE AN OFFERING OCCUPIES IN CONSUMER’S MINDS ON IMPORTANT ATTRIBUTES RELATIVES TO COMPETITIVE PRODUCTS.’’

DIFFERENTIATIONDistinguishing a product or service from others, to make it more attractive to a particular target market. Nestle uses the following techniques:

Market differentiation Product differentiation Channel differentiation Image differentiation People differentiation Service differentiation

MARKET DIFFERENTIATION provides different product for many segments based on

different ages, occupation, season and climate of Pakistan.

PRODUCT DIFFERENTIATION

Nestle brings a many of product for target customers.

CHANNEL DIFFERENTIATION Nestle reach their products to the customers through their

experienced market salesman and transportation.

IMAGE DIFFERENTIATION Nestlé’s logo is totally different from others competitors

that are greatly choices by its users.

PEOPLE DIFFERENTIATION The company has a large number of manpower’s that are

highly educated and trained.

SERVICE DIFFERENTIATION

Nestle provide 24x7 hot line service. High quality checking is providing for its customer.

SWOT ANALYSIS OF NESTLE

SWOT ANALYSIS

 SWOT stands for Strengths, Weaknesses, Opportunities and Threats. This evaluates the external and internal environment affecting the company. The internal components of the company are explored through the Strength and Weakness aspect, while the external components are summarized through the Opportunities and Threats aspect. 

STRENGTHS

Let’s start with the first step to SWOT analysis of Nestle, which is determining the brand’s strengths: Its annual earnings are more than $1 billion dollars from its 29

operating brands and with 8000 products under the belt, so its not easy for any corporation to compete against nestle.

Nestle provides quality products for the sake of their customer satisfaction.

The multinational company is successfully operating in more than 100 countries and has an unmatchable distribution channel around the world.

STRENGTHS

To maintain its leading position in the market, nestle has not only been forming partnerships with other leading companies, but is also acquiring several others, resulting in remarkable growth.

Nestle is a reputable brand and is well-known almost everywhere , as its products are used by millions of people each day.

Nestle has qualified workforce, skilled labor, provides large number of offerings and friendly environment.

STRENGTHS

Nestle has one of the most advanced R&D capabilities through which they introduce new products every year giving the brand a huge advantage over its competitors. Nestle invested more than $2 billion in R&D in 2011.

It is a large scale organization, with abundant funds and has the capability of acquiring weaker firms by throwing them out of competition.

WEAKNESSES

The next step to SWOT analysis of Nestle is its weaknesses: Perhaps the biggest weakness is their inability to provide

consistency in the quality of their food products, as Nestle often has to call in many products due to poor supplies or contamination, hurting the image of the company.

Nestle has faced a lot of criticism on a variety of issues, such as the horsemeat scandal and child labor, which it has not been able to avert.

WEAKNESSES

The company has announced and is involved in many programs that aim to make company more eco-friendly and improving the working conditions of its suppliers. Still, Nestlé receives a lot criticism over the effectiveness of its programs.

It is a main weakness of MilkPak that there are different companies of milk but the name of nestle MilkPak is always stand in the last because of low advertising and marketing opportunities.

WEAKNESSES

Due to the advanced technologies and a long list of formalities, Nestle has to bear a lot of cost (upto 40% more than its local competitors).

Feasibility of new products needs to be analyzed, e.g. Nestea was launched some years back but it failed because no customer demand for it existed.

OPPORTUNITIESStarting with the externals to SWOT analysis of Nestle, let’s take a look at the opportunities the company has: The trend of buying and consuming only healthy

food products is a major shift in consumer tastes and opens up an immense market for companies. Currently, Nestlé tries to introduce more healthy food products in response to the trend.

Many new startups are forming and introducing new products for well-being or revolutionizing the ways those products are made. Startups are cheap and can easily be acquired. Nestlé is focusing on providing more well-being products and this is a great opportunity to expand its portfolio.

OPPORTUNITIES

Nestle is already engaged in partnerships with a number of major companies, such as Coca-Cola, and several others, opening doors of opportunities for the company.

There are substantial growth opportunities considering the average yield of Pakistani animals at only 1,100 liters/annum as compared to 6,000 liters/annum for animals in Europe and USA.

THREATS

And finally, the final part to completing SWOT analysis of Nestle is the threats: The brand’s irresponsibility to run thorough quality assurance on its

products resulted in providing contaminated food and other products on the market, which can hurt the reputation of the company and lead to losses.

Nestle is the leading supplier of chocolate and cocoa products. The increasing trend towards healthy eating will result in major declines in demand.

Inflation is getting higher and higher so the purchasing power of the people is decreasing day by day.

THREATS

Economic slowdown can reduce demand. Two main competitors Haleeb and Olpers are main threat for MilkPak especially the Olpers is growing very fast.

The growing number of supermarkets and other retailers are introducing their own label products that cost less and can easily compete with Nestlé’s product portfolio.

The demand for raw food is expected to increase as population and economy grows. As a result, Nestle will have to face higher costs and tighter margins.

Conclusion

So, after properly going through this SWOT analysis, we have come to this conclusion that Nestle, without a doubt is one of the most successful food brands out there. However, they can maximize their potential by dealing with the criticisms that have become synonymous with the brand itself.

overview Competitor analysis Purposes Framework Competitor analysis of Nestle

Competitor analysis. Competitor analysis in marketing and strategic management, is an

assessment of the strengths and weaknesses of current and potential competitors. The analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Primary activities Competitor analysis has two primary activities:1. Obtaining information about important competitors. 2. Using this information to predict competitor behavior.

Purposes of Competitor Analysis Purpose:

Identify top competition Determine strengths/weaknesses of competition Develop strategies based on analysis to increase success

Competitor analysis framework Michael porter presented a framework for analyzing competitors. This framework is

based on the following four key aspects of a competitor. Competitors objectives Competitors assumptions Competitors strategy Competitors capabilities

Objectives Assumptions

Competitor’s Objectives & Assumptions

Growth rate Market share Technology Finance Organizational Structure

Past experience with a product Industry Trends Regional Factors

Strategies Capabilities & Resources

Competitor’s Strategies, Capabilities & Resources

What is the competitor currently doing?

Number of workers Current products and services Location of company Type of customers Advertising or marketing campaigns

What is the competitor capable of?

What is it not capable of?

Competitor analysis of Nestle Competitor of Nestle in water industry

Kenley AquafinaSufiGourmet

Analysis of Aquafina Water

Weaknessless Taste Also removes good bacteria that

has to be added afterwardsNo presence in rural areas

• StrengthBrand nameExcellent

distribution and availability

Environment friendly plastic bottle packaging

cheaper

Competitors analysis of Nestle Competitors of Nestle in milk industry

Haleeb Ltd.Engro food Ltd.Shezan Ltd.

Analysis of Engro Food Ltd.

WeaknessPackaging Huge costs of Milk collections and distribution

Narrow brand portfolio

• StrengthPersonal relations

with farmersPositive response

from customersStrong customer&

product research good reputation