Presentation Topic = Marketing Mix of Cadbury

Dairy Milk

Musadiq Ali629BBA(2nd)

Marketing Mix

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

The 4Ps make up a typical marketing mix Price Product Promotion Place.

Product Product is anything that can be offered to a

market for attention, acquisition, use or consumption that might satisfy a want or need.

PricePrice is the amount of money charged for a

product or service.PlacePlace refers to the point of sale, catching the

eye of the consumers and making it easy for them to buy it.

PromotionPromotion refers to all the activities

undertaken to make the product or service known to the users or customers.

Marketing Mix Of Cadbury

Dairy milk

Introduction

Cadbury is a leading global company.

Cadbury is the second largest confectionery brand in the world.

Cadbury is best known for its confectionery products, mainly Dairy Milk.

Cadbury has manufacturing plants in more than 60 countries and sales in further 165.

History Cadbury was founded almost 200

years ago by JOHN CADBURY in 1824.

History(cont)

John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham.

In early days he sold cocoa and drinking chocolate with other things.

1830

1830

History(cont) The Cadbury manufacturing business was

born in 1831, when John Cadbury decided to start producing on a commercial scale.

Cadbury Dairy Milk chocolate bar

was 1 st made in the year 1905.

Product Chocolate Bar.

Made from real Dark chocolate.

Similar design worldwide.

Contains more milk than any other chocolate.

Cadbury products have a 0% drug.

Varients

Other Cadbury Products

Price Their prices are so affordable that

any body can buy it.

Dairy milk chocolates vary in their prices from Rs 5 up to 500 plus.

Prices vary with the change in flavor and size of the chocolates.

Place In Pakistan cadbury’s manufacturing plant

is in Hub(Karachi) which is a part of the world’s largest confectionery company.

Dairy milk chocolates are available in almost every city of the country.

It is sold in every kind of shop and in stores.

So it is easily available for the customers.

Promotion

As promotion is one of the most important factors for a company to sell its products because when people know about a product then they will buy it.

So Cadbury company spends alot for the promotion of Cadbury Dairy Milk.

Like adds on TV, through posters, organizing events etc

Campaign= “Kuch meetha ho jaye”

Recently…

Target= To associate Dairy Milk with celebratory occasions.

Promotion is also done by associating it with Special occasions.

The End

Thank you