Marketing Mix of Apple
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Transcript of Marketing Mix of Apple
![Page 1: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/1.jpg)
![Page 2: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/2.jpg)
Apple deals in
computer hardware,
computer software,
consumer electronics and
digital distribution type of industries.
![Page 3: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/3.jpg)
![Page 4: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/4.jpg)
![Page 5: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/5.jpg)
Product Mix
Product Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty
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Product Form:-
Size:-iPhone 4s - 4.54 x 2.31 x 0.37 inch
iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:-
Product Mix
![Page 7: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/7.jpg)
Colour:-
iPhone 5S
iPhone 5c
iPhone 4s
Product Mix
![Page 8: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/8.jpg)
Product Packaging
iPhone 4s, 5s
iPhone 5c
Product Mix
![Page 9: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/9.jpg)
Warranty and Guaranty:-
12 months warranty.Terms and Condition applied*
Product Mix
![Page 10: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/10.jpg)
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Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix
![Page 12: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/12.jpg)
Cost:-
Price Mix
![Page 13: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/13.jpg)
Discounts:-
Price Mix
![Page 14: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/14.jpg)
Pricing Method:-
Demand Based pricing method
Price Mix
![Page 15: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/15.jpg)
![Page 16: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/16.jpg)
Place Mix
Wholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place MixArea served worldwide with 406 retail
stores.
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Warehousing:-
![Page 18: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/18.jpg)
Area served worldwide with
406 retail stores.
Great employee support of
80000 employees.
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![Page 20: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/20.jpg)
Advertising:-
Medias:-Print Media
![Page 22: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/22.jpg)
2) Internet
![Page 23: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/23.jpg)
Exchange Offers
Modified Payment Plans
![Page 24: Marketing Mix of Apple](https://reader034.fdocuments.us/reader034/viewer/2022042512/55a650231a28abb8568b4591/html5/thumbnails/24.jpg)
Tie in promotion
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