Marketing Mix of an NGO Shanessa

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God is Gracious...

Transcript of Marketing Mix of an NGO Shanessa

Page 1: Marketing Mix of an NGO Shanessa

God is Gracious...

Page 2: Marketing Mix of an NGO Shanessa

BackgroundBackground

Pooja Ganeriwala is the founder of Shanessa

Initiated in December 2005, its projects mainly revolve around

the all-round development of lesser privileged children

Completely voluntary body initiated by an informal group of

students

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BackgroundBackground

Has 20 volunteers (all students) in the age group of 16 yrs to

25 yrs

Teaching Centre is at Laxminarayan Temple, Santacruz (W).

Activity Centre at Andheri (E)

Currently 30 lesser-privileged kids are being taken care

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MissionMission

We are here to make a difference, to reach out and show that we

care & love, in whatever little capacity we can…

…We're here…

…not just to make resolutions, IMPLEMENT them!…

…not just to talk, ACT!...

…not just to hear, LISTEN !...

…not just to exist, LIVE !...

…We're here to bring smiles

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VisionVision

To spread love and joy among lesser-privileged children by

empowering them with skills and knowledge in a way that will

enable them to become independent in future, lead a good life

and become respectable citizens by following the values of

compassion and commitment

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Product Product

Providing them with informal education

Conducting regular medical check-ups and taking care of their

nutritional requirements.

Referring them to the concerned NGO’s in special cases like

HIV-infection, mentally/physically challenged, orphan

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Product Product

Arranging for educational visits and fun picnics, celebrating

festivals and organizing events

Running workshops for developing skills in making cards,

bags, calendars, photo frames, showpieces, bangles etc.

Assigning mentor’s to individual/small groups

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PricePrice

Volunteers can give time and energy for 7 to 8 hours on

holidays and 1 to 2 hours on weekdays

5 volunteers to handle the administrative responsibilities

50% of the remaining volunteers will focus on their

educational and skill developmental activities

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PricePrice

The remaining 50% volunteers will focus on the marketing

factor like generation of funds and sponsorship for other

essential requirements

In addition, each month a workshop, picnic, fun activity will be

conducted

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Place Place

Schools/colleges for their infrastructure (St. Anthony’s Boys

High School , SNDT University, St. Charles Girls’ High School

Podar High School, which and other nearby areas)

Parks, grounds, places of worship in that area for conducting

workshops, picnics and other activities

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Promotion Promotion

Invite Celebrities, Politicians as Chief Guests for the various

cultural functions and events

Approach local Politicians, Corporate Officers, Celebrities for

voluntary monetary help

Performing plays, group songs/dances in school/college

functions/festivals, places of worship

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PromotionPromotion

Selling cards, bags, calendars, photo frames, showpieces,

bangles etc to generate funds and awareness

Associate with other NGO's & organizations to increase

awareness of social issues

Media coverage and editorials for events (mass and local)

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PromotionPromotion

Stalls in schools and colleges for monetary and voluntary

favors

Internet and word of mouth awareness by the volunteers, their

families/friends

Donation boxes in shops, PCO’s and public places

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Loss by not MarketingLoss by not Marketing

Potential donors, sponsors

Expansion, long term growth & brand building

Widespread acceptance and more awareness about the

cause and organization

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Thank YouThank You

if you have the knowledge

let others light a candle by it

www.shanessa.co.in