Marketing Mix and the 1st P - Promotion
20
The Marketin g Mix Presented by Lindsey Fair
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Transcript of Marketing Mix and the 1st P - Promotion
The Marketing Mix
Presented byLindsey Fair
PRODUCT PLACEPROMOTION
PRICE PEOPLE
The
5 P’s of Marketin
g
PEOPLE
PRODUCT
PRICE
PLACE
PROMOTION
PROMOTION
Sales Prom
oAdvertising
Selli
ng
Direct
Response
Public
Relation
s
PROMOTION
Mass Marketing vs IMC
PROMOTION
OBJECTIVES
STRATEGIES
BUDGETS
PROMOTION
PUSH
PROMOTION
PULL
PROMOTION
PROMOTION
Reach, Frequency & Continuity
PROMOTION
PROMOTION
AD CHANNELS
PROMOTION
SALES PROMOTIONS
PROMOTION
PERSONAL SELLING
PROMOTION
PUBLIC RELATIONS
PROMOTION
EXPERIENTIAL MARKETING