Group: b

Welcome to our presentation

Name ID

SAHA, SUDIPTA 13-24730-2

Nur, rasheduzzaman 13-24123-2

Ahmed, hossain 12-2218-2

Marketing Mix and Market Targeting Strategies of Radisson hotel .

Our topic is

The target markets of radisson are foreign traveler, tourist , and some aristocrat people who has maximum effort to stay 5 stat hotel .

Q-1)What are the target markets of radisson water garden hotel?

I think Radisson segment their market for rich people who has

maximum ability to stay there. It is situated in 5 kilometer away

from international airport. Which is their big advantage.

Q-1) Which factor do you think they considered

at the time of segmenting their market?

Mission: making exceptional operators of contemporary 5 star hotels and create value in every encounter with our owners, guests and associates.

Vision: creating Exceptional and personalized service, exceeding expectations, and inspiring a connection to our brand in the experiences they provide.

Q-2)What may be the mission, vision and objective of the Radisson hotel.

Objective may be: Radisson hotel should understand that the value can be created with every encounter and this is reflected in their superior standard of service.

Integrity -they should be honest and straightforward in our interactions with their owners, guests, colleagues and the communities in which we operate.

Q-2)What may be the mission, vision and objective of the Radisson hotel

Respect – they should respect the objectives of our stakeholders, the values of our guests, and the cultural difference in the locations that they operate.

Continuous Improvement – they should be innovative and utilize best practices to continually improve their management techniques, and the quality .

Q-2)What may be the mission, vision and objective of the radisson hotel

their marketing strategy's objective is to communicate the unique set of services that they offer to discerning hotel guests. They attempt to direct the focus of their guests to the issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay.

Q-3)What strategies they are currently using to get into the competition?

their marketing strategy will allow us to communicate our brand values, develop close working relationships with their customers and suppliers and to identify the needs of our guests in an effective manner. Continued differentiation and growth are two goals they have set for ourselves. Growth will take place by targeting new areas of business within both local and national communities.

Q-3)What strategies they are currently using to get into the competition?

Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product, price, place and promotion.

Q-4)Prepare a marketing mix for Radisson Water Garden Hotel, Dhaka Bangladesh

marketing mix for Radisson Water Garden Hotel,

we discuss about marketing mix variable that follow RADISSAN WATERGARDEN HOTEL...Here we see that they follow two variable frommarketing mix when three making plan.1.Product.          2.place.

Q-5)Which marketing mix variable do you think they have considered most at the time of preparing their business plan ?

I thinks this two decision is very useful for there business successbecause they need world-class product like room,food,meeting place  andalso convenient place. it located in diplomatic enclave and upcoming blue clip commercial Hub of Gulshan,Baridhara,Banani,with5kilometers from International Airport that's why this decision isvery successful.

Q-5)do you think that was correct decision?

Bill board TV advertisement Get sponsorships

Q-6)Prepare an advertisement plan for Radisson that they have not highlighted in the case

I would like to suggest that they should extend their

business andalso increase public relation

& More publicity internationally

What further strategies would you suggest Radisson for their

betterment in this field

Any question ?

Thank you 310593