Marketing mix
description
Transcript of Marketing mix
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PowerPoint Presentation
Submitted by:
Remya R.Commerce Optional
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MARKETING MIX
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MARKETING MIX
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The elements of product, price, place,
and promotion are referred to as marketing mix.
Meaning
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Product mix
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Different types of products a firm manufactures and markets is called a
product mix.
Meaning
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Price mix
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The decision relating to pricing of a product or service are called price mix.
In pricing a new product, two strategies – skimming price policy and penetrating price policy.
Meaning
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Place mix
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Marketing effort undertaken to make the product available at the right time in the
right place is place mix.
Meaning
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Promotion mix
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Promotion mix involves decision about advertising, personal selling and other
sales promotion techniques.
Meaning
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