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2. Product Classification: Tangible Non durable good Lux and other soaps fall into the category ofconvenience good. 3. Lux almond Lux orchid Lux fruit Lux saffron Lux sandalwood Lux rose Lux international Lux chocolate Lux aromatic extracts Lux oil and honey glow etc. 4. Labeling : Lux trade characteror logo is presentprominently in thepackage Female model Displayed graphically Key ingredients 5. Different colors Different variants( Saffron Saffron variants & Pink Rose extracts etc. ) Package size 100gm, 120gm, 150 gm Launched Mini Lux 45gm - Rs 5 6. Competitive prices: Neither high nor low 7. LUX IS A BRAND THAT APPRECIATES BEAUTY AND GLAMOUR LUX IS A BEAUTY SOAP OF THE FILM STARS A DELIGHT TO THE SENSES LUX CELEBRATES THE INDULGENT RITUAL OF BEAUTIFICATION LUX IS ALWAYS RELIABLE & TRUSTWORTHY 8. Indias Most Trusted BrandRank Brand1 Lux2 Colgate3 Rin4 Thums Up5 Dettol6 Fair & lovely7 Surf8 Coca cola9 Pepsi10 Horlicks 9. LUX STAR TRADITION STARTED IN 1934, WITH ACTOR LEENACHITNIS BOLLYWOOD FILMSTARS ALSO PROMOTES ITS BEAUTY SOAP HAR STAR LUCKY STAR OFFER LUX CELEBRATING RANGE CHOCOLATE SEDUCTION AROMATIC GLOW LUX WHITE STA BODY WASH SHAH RUKH KHAN: FIRST INDIAN MALE BRAND AMBASSADER 10. Active since 1929 11. 12. 13. Internal Competitor:External Competitor 14.