Marketing Mcqs

1- Marketing concept is based on?

A.Customer

B.Product-oriented and centred

C.Profit

D.Loss

E.None of these

Answer - A (Customer)

2- Which is Centre Point of marketing concept?

A.Large Scale Organisation

B.Production on Large Scale

C.Customer

D.Profit

E.Programme

Answer - C (Customer)

3- "Make or Sell" concept is related with?

A.Old Marketing Concept

B.Social Marketing Concept

C.New Marketing Concept

D.All of these

E.None of these

View Answer (-) Answer - A (Old Marketing Concept)

4- "Sense and respond" concept is related with?

A.Old Marketing Concept

B.Modern Marketing Concept

C.Product

D.Profit

E.Market

Answer - B (Modern Marketing Concept)

5- Which of the following bank is based on new marketing concept?

A.Union Bank of India

B.State Bank of India

C.UCO Bank

D.PNB

E.All of these

Answer - D (All of these)

6- Which is Centred Point of Bank?

A.Present and Potential Customer of Bank

B.Staff

C.Profit

D.Deposit

E.Loan

Answer - A (Present and Potential Customer of Bank)

7- ______ is an integration of marketing activities directed towards customer satisfaction-

A.Marketing Concept

B.Marketing Planning and Controlling

C.Product

D.Service

E.Profit

Answer - A (Marketing Concept)

8- Marketing concept emphasises

A.On Maximum production

B.On staff

C.Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives

D.Cost

E.Purchase

Answer - C (Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives)

9- In Marketing CRM stands for

A.Case Role Management

B.Customer Relationship Management

C.Cost Rule Market

D.Customer Role in Market

E.None of these

View Answer (-)

Answer - B (Customer Relationship Management)

10- Bank marketing Concept is a-

A.Customer-oriented philosophy

B.Product planning

C.Deposit

D.Loan

E.Advances

View Answer (-)

Answer - A (Customer-oriented philosophy)

11- Who is the customer of Bank?

A.The person who hold a Fixed Term Deposit Certificate of the Bank

B.Staff of Bank

C.Manager of Bank

D.MD of Bank

E.All of these

View Answer (-)

Answer - A (The person who hold a Fixed Term Deposit Certificate of the Bank)

12- Who is the king of a bank

A.Bank’s employee

B.Bank’s customer

C.Bank’s Chartered Accountant

D.All of these

E.None of these

View Answer (-)

Answer - B (Bank’s customer)

13- In Bank Sovereignty word may be used for

A.Bank’s employees

B.Bank’s Managing Director

C.Bank’s customer

D.Bank’s Law

E.Rules

View Answer (-)

Answer - C (Bank’s customer)

14- Which is the Concept of Marketing?

A.Customer is a King of market

B.Customer is always right

C.Your satisfaction is our profit

D.All of these

E.None of these

View Answer (-)


15- Which is the element of Marketing Concept?

A.Consumer satisfaction

B.Goal of the organisation

C.Marketing of Product with co-ordinated efforts

D.All of these

E.None of these

View Answer (-)


16- Who is the Potential Customer of Bank?

A.The person who want to job from the Bank

B.Saving Account holder

C.The person who want to borrow fund from the Bank

D.Staff

E.All of these

View Answer (-)

Answer - C (The person who want to borrow fund from the Bank)

17- Marketing concept includes-

A.A comprehensive philosophy

B.Long run success

C.Product planning and development

D.All of these

E.None of these

View Answer (-)


18- Which is the term of Digital Marketing?

A.Blocked

B.Cost

C.Plan

D.Brand

E.Utility

View Answer (-)

Answer - A (Blocked)

19- Which is the base of Customer-oriented Concept of Marketing?

A.Customer is king of market

B.Product or service

C.Price

D.Planning

E.Promotion

View Answer (-)

Answer - A (Customer is king of market)

20- The Position of customer is centred due to

A.Product Planning and Marketing research

B.Pricing

C.After Sale Service

D.Promotional mix

E.All of these

View Answer (-)


21- A campaign is a

A.Specific message being sent to a specific group of recipients

B.System

C.Plan

D.Market

E.None of these

View Answer (-)

Answer - A (Specific message being sent to a specific group of recipients)

22- Which is the type of marketing concept?

A.Production Concept

B.Product Concept

C.Sales Concept

D.Marketing Concept

E.All of these

View Answer (-)

Answer - E (All of these)

23- Which is not the concept of marketing?

A.Social marketing concept

B.Product disposal planning concept

C.Marketing concept

D.Product concept

E.All of these

View Answer (-)

Answer - B (Product disposal planning concept)

24- RSS Stands for-

A.Real Save System

B.Role Saver System

C.Real Simple Syndication

D.Real Saver System

E.None of these

View Answer (-)

Answer - C (Real Simple Syndication)

25- The selling concept applies on:

A.Bank and other Financial Institution

B.Insurance

C.Gas

D.Water Supply

E.All of these

View Answer (-)


26- Which bank is following high Pressure Selling of their product?

A.ICICI Bank

B.State Bank of India and UCO bank

C.Bank of Baroda

D.Bank of India

E.All of these

View Answer (-)

Answer - A (ICICI Bank)

27- Which is the part of Selling concept?

A.Profit by sales

B.Production of Present Product

C.Sales/Promotional efforts

D.All of these

E.None of these

View Answer (-)


28- Which concept of marketing is based on customer Welfare and Satisfaction?

A.Social Marketing Concept

B.Production concept

C.Product concept

D.Marketing concept

E.All of these

View Answer (-)

Answer - A (Social Marketing Concept)

29- Social Marketing Concept involves:

A.Long run welfare of society

B.Long run satisfaction of customer

C.Research and development

D.All of these

E.None of these

View Answer (-)


30- Which is the assumption of Social marketing?

A.Long term profit

B.Long run satisfaction of customer

C.Social Performance

D.Social welfare

E.All of these

View Answer (-)


31- Marketing concept earns the Profit with?

A.Customer satisfaction of Bank

B.Staff

C.Product

D.Building

E.ATM

View Answer (-)

Answer - A (Customer satisfaction of Bank)

32- Which is customer and society-oriented concept of marketing?

A.Production concept of marketing

B.Social marketing concept

C.Product concept

D.Marketing concept

E.Selling Concept

View Answer (-)

Answer - B (Social marketing concept)

33- Which is the pillar of marketing concept?

A.Financial planning and control

B.Customer orientation

C.Plant

D.Fixed Cost

E.Sales

View Answer (-)

Answer - B (Customer orientation)

34- Which is not the pillar of marketing concept?

A.Integrated management with marketing fulcrum

B.Cost

C.Customer satisfaction

D.Welfare of customer

E.All of these

View Answer (-)

Answer - B (Cost)

35- Which is the base/rule of Customer-orientation?

A.Customer is a king of market

B.Staff is a king

C.Profit is aim

D.Goal

E.Programme

View Answer (-)

Answer - A (Customer is a king of market)

36- Which is/are marketing activities?

A.Product Planning and Pricing

B.Pricing

C.Transportation

D.All of these

E.None of these

View Answer (-)


37- CRM stand for

A.Central Role Money

B.Customer Relationship Management

C.Customer Rate Money

D.All of these

E.None of these

View Answer (-)

Answer - B (Customer Relationship Management)

38- Customerisation means

A.Promotion

B.Goods offer on various conditions

C.Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives

D.Sales

E.Relation

View Answer (-)

Answer - B (Goods offer on various conditions)

39- Which is customer information?

A.Purchasing Priority

B.Like-dislike

C.Customer’s Income

D.Customer’s Age

E.All of these

View Answer (-)


40- Which is/are causes (es) of increasing importance of marketing concept?

A.Population growth

B.Legal Protection to consumers

C.Technological Change

D.Credit and Loan facilities

E.All of these

View Answer (-)


41- Which is the new outcome of change in distribution system?

A.Teleshoping

B.Speed Post and Courier System

C.Internet

D.All of these

E.None of these

View Answer (-)


42- Which is Plastic money?

A.Credit Card and Debit Card

B.Rupee

C.Dollar

D.Bank Draft

E.Banker Note

View Answer (-)

Answer - A (Credit Card and Debit Card)

43- Individualisation is process of?

A.Customer relationship management

B.Customerisation

C.Customer Information

D.Storage

E.Transport

View Answer (-)

Answer - B (Customerisation)

44- Which is modern means of quick response to customer’s problems?

A.Toll Free Phone

B.Consumer Protection laws

C.Government of India

D.Speed Post

E.All of these

View Answer (-)

Answer - A (Toll Free Phone)

45- CRM is helpful in?

A.New product development and planning

B.Risk Creation

C.Purchasing

D.System

E.Production

View Answer (-)

Answer - A (New product development and planning)

46- Which is economic product?

A.Inflation

B.Population and Congestion Problem

C.Pollution

D.All of these

E.None of these

View Answer (-)


47- Old Concept of Marketing comprises-

A.Buying and selling activities

B.Only Buying

C.Only Selling

D.Only price

E.All of these

View Answer (-)

Answer - A (Buying and selling activities)

48- Marketing includes activities involved in the flow of goods and services from Production to-

A.Marketing

B.Godown and Transportation System

C.Consumption

D.Power

E.All of these

View Answer (-)

Answer - C (Consumption)

1- DSA is

A.Direct Setting Agent

B.Division Sales Act

C.Direct Sales Association

D.All of these

E.None of these

View Answer (-)

Answer - A (Direct Setting Agent)

2- DSA is an agent of

A.ICICI Bank


C.Union Bank of India

D.PNB

E.All of these

View Answer (-)

Answer - A (ICICI Bank)

3- What is full form of PIN?

A.Personal identification number

B.Product-in-Net

C.Pull-in-net

D.Push-in-Note

E.All of these

View Answer (-)

Answer - A (Personal identification number)

4- What is the full form of CNP?

A.Cardholder Not Present

B.Cash Net Process

C.Cash-not-Price

D.All of these

E.None of these

View Answer (-)

Answer - A (Cardholder Not Present)

5- BDEs stand for

A.Business Division Event

B.Business Development Executives

C.Book Design Event

D.All of these

E.None of these

View Answer (-)

Answer - B (Business Development Executives)

6- DSEs stand for

A.Direct School Event

B.Direct Sales Executives

C.Division Sales Executives

D.All of these

E.None of these

View Answer (-)

Answer - B (Direct Sales Executives)

7- Micro credit started from

A.Indian

B.Bangladesh

C.USA and UK

D.Japan

E.All of these

View Answer (-)

Answer - B (Bangladesh)

8- “Good people to bank with” is mark name of the



C.UCO Bank

D.PNB

E.ICICI Bank

View Answer (-)

Answer - A (Union Bank of India)

9- BSE means

A.Bombay Stock Exchange

B.Book Sales Event

C.Budget Sales Event

D.All of these

E.None of these

View Answer (-)

Answer - A (Bombay Stock Exchange)

10- NSE means?

A.Net Sales Event

B.Northern Sales Event

C.National Stock Exchange

D.All of these

E.None of these

View Answer (-)

Answer - C (National Stock Exchange)

11- What is must for operating ATM machine?

A.ATM Card

B.Personal Identification Number

C.ATM Machine

D.All of these

E.None of these

View Answer (-)


12- Which is not a Private Bank?

A.ICICI Bank

B.SBI

C.Axis Bank

D.HDFC Bank

E.All of these

View Answer (-)

Answer - B (SBI)

13- Where is the Head office o SBI-

A.Mumbai

B.Jaipur

C.Delhi

D.Raipur

E.None of these

View Answer (-)

Answer - A (Mumbai)

14- Where is the Head office of RBI?

A.Jaipur

B.Ahmadabad

C.Mumbai

D.Lucknow

E.None of these

View Answer (-)

Answer - C (Mumbai)

15- ATM Card is issued by the-

A.Bank

B.Manufacturing and Processing Organisation

C.Trader

D.Advocate

E.All of these

View Answer (-)

Answer - A (Bank)

16- For using of ATM Card, what is must?

A.An account in the bank

B.Fund Available in the account

C.A valid ATM Card

D.All of these

E.None of these

View Answer (-)


17- PIN is

A.A very confidential number

B.A open number

C.A product

D.All of these

E.None of these

View Answer (-)

Answer - A (A very confidential number)

18- For ATM Card, PIN is provided by-

A.Respective Bank

B.Reserve Bank of India

C.SEBI

D.Government

E.Customer

View Answer (-)

Answer - A (Respective Bank)

19- Credit card is issued by-

A.Respective Bank or any credit Authority

B.Customer

C.Anybody

D.All of these

E.None of these

View Answer (-)

Answer - A (Respective Bank or any credit Authority)

20- Debit card is issued by

A.Bank or any agency authorized by bank

B.Staff

C.Customer

D.SEBI

E.None of these

View Answer (-)

Answer - A (Bank or any agency authorized by bank)

1- What is PAN?

A.Permanent Account Note

B.Permanent Account Number

C.Product Act Note

D.Programme Action Note

E.None of these

View Answer (-)

Answer - B (Permanent Account Number)

2- Which bank is authorized for issuing PAN Card?



C.UTI Bank (Axis Bank)

D.UCO Bank

E.SEBI

View Answer (-)

Answer - C (UTI Bank (Axis Bank))

3- What is the purpose of PAN Card?

A.For tax return filling

B.For product production

C.For storage

D.RISK Management

E.All of these

View Answer (-)

Answer - A (For tax return filling)

4- NBA stands for?

A.Net Banking Assets

B.National Banking Association

C.Net Book Act

D.All of these

E.None of these

View Answer (-)

Answer - A (Net Banking Assets)

5- In India, the banking business are controlled and regulated by?

A.Companies Act, 1956

B.Banking Regulation Act, 1949

C.Indian Contract Act, 1872

D.All of these

E.None of these

View Answer (-)

Answer - B (Banking Regulation Act, 1949)

6- PLR is?

A.Prime Lending Rate

B.Product Life Rate

C.Product Loyalty Rate

D.All of these

E.None of these

View Answer (-)

Answer - A (Prime Lending Rate)

7- The online Product of Banks are

A.E-Banking Retail

B.E-Banking Corporate

C.E-Remit

D.E-Tax Pay

E.All of these

View Answer (-)


8- Which is/are the Product of the Bank?

A.Credit Card

B.Kissan Credit Card

C.International Debit Card

D.All of these

E.None of these

View Answer (-)


9- Which is a Private Bank?

A.AXIS Bank

B.SBI

C.UCO Bank

D.Bank of Baroda

E.All of these

View Answer (-)

Answer - A (AXIS Bank)

10- FDR is

A.Fixed Date Rate

B.Full Date Rate

C.Fixed Deposit Receipts

D.All of these

E.None of these

View Answer (-)

Answer - C (Fixed Deposit Receipts)

11- Rural Banking’s Product includes?

A.Agricultural Banking Product

B.Micro Credit

C.Agricultural Credit

D.All of these

E.None of these

View Answer (-)


12- The corporate banking includes?

A.Corporate Accounts

B.Mid Corporate Group

C.Project Finance

D.All of these

E.None of these

View Answer (-)


13- The modern banking services of the banks is/are?

A.Internet Banking

B.Mobile Banking

C.ATM Services

D.Demat Services

E.All of these

View Answer (-)


14- Which is the online services of a bank-

A.Imobile

B.Mobile Banking Funds Transfer

C.Shopping

D.WOW Shopping

E.All of these

View Answer (-)


15- Personal Banking includes?

A.Deposits

B.Loans or Credit Cards

C.Investment

D.Insurance

E.All of these

View Answer (-)


16- India’s central bank is?

A.State Bank of India


C.UCO Bank

D.SEBI

E.All of these

View Answer (-)

Answer - B (Reserve Bank of India)

1- The Reserve Bank of India was established on?

A.April 1, 1940

B.April 1, 1930

C.April 1, 1935

D.April 1, 1936

E.None of these

View Answer (-)

Answer - C (April 1, 1935)

2- Which is RBI Act?

A.Companies Act, 1956

B.Reserve Bank of India Act, 1934

C.Fera-1973

D.All of these

E.None of these

View Answer (-)

Answer - B (Reserve Bank of India Act, 1934)

3- The central office of the RBI was initially established in?

A.Jaipur

B.Delhi (Laxmipuri)

C.Calcutta

D.Raipur

E.None of these

View Answer (-)

Answer - C (Calcutta)

4- The Reserve Bank is fully owned by the?

A.State Govt. of U.P.

B.State Govt. of Maharashtra

C.Govt. of India

D.Private Sector

E.All of these

View Answer (-)

Answer - C (Govt. of India)

5- Who is the official director of the RBI?

A.Governor

B.Prime Minister of India

C.SEBI

D.PNB

E.SBI

View Answer (-)

Answer - A (Governor)

6- Who is the Governor of RBI?

A.Dr. Rakesh Mohan

B.Dr. Y.V. Reddy

C.Sri. V. Leeladhar

D.Dr. D. Subba Rao

E.None of these

View Answer (-)

Answer - D (Dr. D. Subba Rao)

7- The Product of HDFC Bank includes-

A.Credit Card

B.Personal loan or Home loan

C.Life Insurance

D.Online Trading Account

E.All of these

View Answer (-)


8- Which is not the product of a bank-

A.Demat Account or Current Account

B.Bank Building

C.Auto loan

D.USED car loan

E.All of these

View Answer (-)

Answer - B (Bank Building)

9- Transaction Marketing means

A.Marketing only to strangers

B.More selling of goods

C.Doing banking transaction

D.All of these

E.None of these

View Answer (-)


10- NRI is an easy target for effective marketing because?

A.He likes Indian goods

B.He does not like Indian goods

C.He is easily approachable

D.It is cheaper to contract NRIs

E.There are special products designed for NRIs

View Answer (-)

Answer - A (He likes Indian goods

11- A DSA helps in

A.Boosting Direct Sales

B.Contacting customers in the Net

C.Indirect Marketing

D.Direct Telemarketing

E.None of these

View Answer (-)

Answer - A (Boosting Direct Sales)

12- Marketing is required for?

A.Boosting production

B.Boosting sales

C.Boosting profits

D.Improving customer service

E.All of these

View Answer (-)


13- A cold call is?

A.Best way to do marketing

B.A last resort for marketers

C.Marketing at random

D.All of these

E.None of these

View Answer (-)

Answer - A (Best way to do marketing)

14- A call can be effective by?

A.Making a phone call

B.Sending an e-mail

C.Calling on friends

D.Services with several facilities

E.Personally calling on prospective customers

View Answer (-)

Answer - D (Personally calling on prospective customers)

15- Good selling skills involves-

A.Alertness

B.Knowledge of competition

C.Knowledge of market

D.Empathy

E.All of these

View Answer (-)


16- Which of the following is not a channel for bank marketing?

A.Telemarketing

B.Internet Banking

C.Mobile banking

D.Existing satisfied customers

E.None of these

View Answer (-)

Answer - D (None of these)

17- A prospect means?

A.A person likely to work in a Bank

B.College Syllabus

C.A religions head

D.A likely buyer

E.None of these

View Answer (-)

Answer - D (A likely buyer)

18- Product development is?

A.Useful for bank Marketing

B.Not useful for bank Marketing

C.They have no role to play in bank marketing

D.All of these

E.None of these

View Answer (-)

Answer - A (Useful for bank Marketing)

1- Marketing is successful when?

A.Demand exceeds supply

B.Supply exceeds demand

C.Exports are heavy and costly

D.Salesman are effectively trained

E.All of these

View Answer (-)

Answer - D (Salesman are effectively trained)

2- In Marketing, Market Penetration means?

A.Approaching houses of likely Purchasers

B.Entering stores and shops

C.Covering a wide area of the market

D.All of these

E.None of these

View Answer (-)


3- Innovation helps in?

A.Designing new products

B.Improving marketing Fluctuations

C.Increasing sales

D.New methods for increasing Prospects

E.All of these

View Answer (-)


4- Marketing Strategy means?

A.New ideas to lure more customers

B.New methods to retain the customers

C.New ways to contact the new customers

D.New marketing techniques

E.All of these

View Answer (-)


5- Successful Marketing Strategies need?

A.Knowledge of customers tastes

B.Good leadership

C.Proper direction and guidance

D.Knowledge of peers

E.All of these

View Answer (-)


6- Promotion means?

A.Additional responsibility

B.Doing research in Marketing

C.Advertisement and Publicity for Marketing

D.Going up the ladder in Government establishments

E.All of these

View Answer (-)

Answer - C (Advertisement and Publicity for Marketing)

7- Diversification means-

A.Marketing in diverse countries

B.Marketing in diverse companies

C.Marketing new diverse products

D.Used only for transaction with foreign countries

E.All of these

View Answer (-)

Answer - C (Marketing new diverse products)

8- Motivation is very much required for effective marketing. What other qualities are required-

A.Confidence

B.Effective Communication Skills

C.Team work

D.Perseverance

E.All of these

View Answer (-)


9- ROI Stands for?

A.Return on Investment

B.Rate on Internet

C.Return on Internet

D.Rule on Investment

E.None of these

View Answer (-)

Answer - A (Return on Investment)

10- Digital marketing is the promoting of brands using the-

A.Interactive channels

B.Newspaper

C.Radio

D.Magazines

E.None of these

View Answer (-)

Answer - A (Interactive channels)

11- Digital Marketing involves?

A.Pull and Push

B.Cost

C.Green

D.RAM

E.None of these

View Answer (-)

Answer - A (Pull and Push1- CRS stand for?

A.Consumer Relationship System

B.Cost Rate Strategy

C.Cost Relationship Sample

D.Care Rate Sample

E.None of these

View Answer (-)

Answer - A (Consumer Relationship System)

2- Which type of marketing plays vital role in Indian Economy?

A.Rural Marketing

B.Digital Marketing

C.Web Marketing

D.Online Marketing

E.All of these

View Answer (-)

Answer - A (Rural Marketing)

3- Which is Means of Outdoor advertising?

A.Posters

B.Sandwich Board Advertising

C.Electric Display

D.Advertising Board

E.All of these

View Answer (-)


4- Mural Advertising includes?

A.Sky Advertising

B.Bus Tram and Train Advertising

C.Sticker Advertising

D.All of these

E.None of these

View Answer (-)


5- Which is means of Bank advertising?

A.Newspaper or Magazine

B.Television

C.Posters

D.Internet

E.All of these

View Answer (-)


6- Which is the latest means of Bank advertising?

A.Internet or e-mail

B.Price list or Business Reply envelope

C.Post Card

D.All of these

E.None of these

View Answer (-)

Answer - A (Internet or e-mail)

7- Which is the best means of bank advertising-

A.Bank employee or their Manager

B.Sky Advertising

C.Satisfied BANK Customer

D.Circular

E.All of these

View Answer (-)

Answer - C (Satisfied BANK Customer)

8- Which is a vehicle for transmitted a publicist’s message in permanent printed, written or processed form with control distribution direct to selected individual-

A.Direct mail advertising

B.Poster

C.Electric display

D.Board

E.Brand

View Answer (-)

Answer - A (Direct mail advertising)

9- Which is using the letter box to tell the right people about the right goods at the right time in the right way?

A.Sticker Advertising

B.Direct mail advertising

C.Poster

D.Electric Display

E.All of these

View Answer (-)

Answer - B (Direct mail advertising)

10- Mail advertising includes

A.Price List

B.Business Reply Envelope

C.Business Reply Envelope

D.Booklets

E.All of these

View Answer (-)


11- Which is the means of advertising?

A.Radio and Television

B.Cinema

C.Gift

D.Demonstration

E.All of these

View Answer (-)


12- Promotional Advertising includes?

A.Window advertising

B.Interior Display

C.Showroom and Exhibition

D.All of these

E.None of these

View Answer (-)


13- Essentials of a good advertising copy

A.Attracting Attention

B.Arousing Interest

C.Understandable

D.Believable

E.All of these

View Answer (-)


14- Media Selection Decision involves?

A.Distribution Policy

B.Circulation of the Media

C.Media Cost

D.Market

E.All of these

View Answer (-)


15- Which is the factors of Media Selection Decision?

A.Message

B.Object or aim of the Advertising

C.Advertiser’s Usage

D.All of these

E.None of these

View Answer (-)


16- Advertising agencies are organizations of?

A.Specialist in advertising

B.Product

C.Brand

D.Services

E.All of these

View Answer (-)

Answer - A (Specialist in advertising)

17- Recall Test includes-

A.Gallup and Robinson Test

B.Association Test

C.Radio Recall Test

D.All of these

E.None of these

View Answer (-)


18- Utility of advertising includes?

A.Price stability

B.Good effect on firm’s Personnel

C.Permanent Demand

D.All of these

E.None of these

View Answer (-)


19- Which is the advantage of advertising?

A.Reminder for essential things

B.Healthy Competition

C.Increases Knowledge

D.Higher Profits

E.All of these

View Answer (-)


20- Demerits of advertising includes?

A.Changing fashion

B.Expensive or Instability

C.Extravagance of money

D.Misleading Advertising

E.All of these

View Answer (-)

Answer - D (All of these

21- Which is any paid form of non-Personal Presentation?

A.Sales Promotion

B.Advertising

C.Research and development

D.Sales Tax

E.VAT

View Answer (-)

Answer - B (Advertising)

22- VAT stands for?

A.Value Added Tax

B.Value After Tax

C.Value After Technique

D.All of these

E.None of these

View Answer (-)

Answer - A (Value Added Tax)

23- Advertising is any form of paid non-Personal Presentation of ideas, goods or services for the purpose of?

A.Inducing people to buy

B.Advertising

C.Newspaper

D.Brand

E.All of these

View Answer (-)

Answer - A (Inducing people to buy)

24- Rural marketing is suitable for?

A.Rural Markets

B.Urban Markets

C.Foreign Markets

D.Stock Markets

E.None of these

View Answer (-)

Answer - A (Rural Markets)

25- Which is the element of Advertising?

A.Public Presentation

B.Identified Sponsors

C.Pervasiveness

D.All of these

E.None of these

View Answer (-)


26- Advertising may be?

A.Non-Personal Presentation

B.Personal Presentation

C.Negative

D.Positive

E.All of these

View Answer (-)

Answer - A (Non-Personal Presentation)

27- Publicity may be-

A.Personal and Non-Personal

B.Oral

C.Unwritten

D.All of these

E.None of these

View Answer (-)


28- Which is true about advertising-

A.It is a paid basis

B.It may be non-personal

C.It is not a critical presentation

D.All of these

E.None of these

View Answer (-)


29- The function of advertising includes?

A.To increase sales

B.To create new customers

C.To develop future business

D.All of these

E.None of these

View Answer (-)


30- The function of advertising involves

A.To explain causes of shortages

B.To aid salesmen

C.To introduce new Products

D.All of these

E.None of these

View Answer (-)


1- Which is the component of marketing environment?

A.Legal environment

B.Political environment

C.Social and cultural environment

D.All of these

E.None of these

View Answer (-)


2- Marketing environment may be?

A.Dynamic and Geographical limit

B.Correct

C.Full

D.Fixed

E.All of these

View Answer (-)

Answer - A (Dynamic and Geographical limit)

3- Which is the nature of marketing environment?

A.Internal and External environment

B.Mutual Factors

C.Dynamic Factor

D.All of these

E.None of these

View Answer (-)


4- Front Office Operations includes?

A.Direct interaction with customer

B.Face to Face meetings

C.Phone calls

D.E-mail

E.All of these

View Answer (-)


5- Which are mutual factors of marketing environment?

A.Labour

B.Political system affected by Social factor

C.Capital

D.Plant

E.Exchange

View Answer (-)

Answer - B (Political system affected by Social factor)

6- Target customer means-

A.Present customer

B.The customer to whom goods/service be sold

C.Staff

D.Ex-customer

E.Ex-staff

View Answer (-)

Answer - B (The customer to whom goods/service be sold)

7- Nature of marketing environment includes?

A.Changes as per environment

B.Communication

C.Challenges

D.Wide market

E.All of these

View Answer (-)


8- How many partners may be in a banking company?

A.10

B.No. of partner may be decided by customer

C.15

D.20

E.5

View Answer (-)

Answer - A (10)

9- A bank is regulated by

A.Indian Companies Act, 1956

B.Banking Regulation Act, 1949

C.Indian Contract Act, 1872

D. All of these

E.None of these

View Answer (-)

Answer - B (Banking Regulation Act, 1949)

10- Which is a Final account of a bank?

A.Profit and Loss A/c

B.Balance Sheet

C.Trading A/c

D.A and B

E.None of these

View Answer (-)

Answer - D (A and B

11- _______ is a bank of banks

A.State Bank of India


C.UCO Bank

D.Canara Bank

E.UTI Bank

View Answer (-)

Answer - B (Reserve Bank of India)

12- NPA stand for

A.Net Par Asset

B.Non-Performing Assets

C.Net Performing Assets

D.All of these

E.None of these

View Answer (-)

Answer - B (Non-Performing Assets)

13- What is the full form PA in case of banking system?

A.Performing Assets

B.Public Act

C.Public Assets

D.All of these

E.None of these

View Answer (-)

Answer - A (Performing Assets)

14- Loan and Advance of a bank is?

A.Assets of bank

B.Liabilities of bank

C.Bill

D.Cost

E.All of these

View Answer (-)

Answer - A (Assets of bank)

15- NBAs stand for-(In case of bank)?

A.Net Book Assets

B.Non-Banking Assets

C.Non-Book Act

D.Non-Banking Act

E.All of these

View Answer (-)

Answer - B (Non-Banking Assets)

16- PSBs is a – (In case of bank)-

A.Public Social Books

B.Public Sector Banks

C.Private Social Banks

D.All of these

E.None of these

View Answer (-)

Answer - B (Public Sector Banks)

17- What is full form of SCBs (In case of bank)?

A.School Commerce Books

B.Schedule Commercial Banks

C.Schedule Cost Books

D.All of these

E.None of these

View Answer (-)

Answer - B (Schedule Commercial Banks)

18- Which is nature of marketing environment?

A.Satisfaction of environment

B.Exchange of bank’s information

C.Geographical limit

D.All of these

E.None of these

View Answer (-)


19- Need of marketing environment includes?

A.Knowledge Fluctuation in banking system

B.Knowledge of changes

C.Measurement of risk

D.All of these

E.None of these

View Answer (-)


20- Put option is available for?

A.Buyer

B.Seller

C.Buyer and Seller

D.Regulated Authority of bank

E.All of these

View Answer (-)

Answer - A (Buyer)

21- The exchange department of bank?

A.Product the banker note

B.Convert the Foreign Currency into domestic Currency

C.Issue a ATM Card

D.Issue a Kisan Card

E.Issue of bank note

View Answer (-)

Answer - B (Convert the Foreign Currency into domestic Currency)

22- ADRs is a –(In capital market)?

A.American Depository Receipt

B.All Deposits Rate

C.All Division Rule

D.All of these

E.None of these

View Answer (-)

Answer - A (American Depository Receipt)

23- Resources should be obtained at?

A.Maximum Cost

B.Minimum Cost

C.No Cost no profit

D.All of these

E.None of these

View Answer (-)

Answer - B (Minimum Cost)

24- Which is the result of marketing environment?

A.Innovation

B.Development of competitive ability

C.Knowledge of Challenge

D.All of these

E.None of these

View Answer (-)


25- What are the Short Term Credit Source (In case of bank)?

A.Loan and Advance (upto one year)

B.Bank Credit

C.Short Term Loan

D.All of these

E.None of these

View Answer (-)


26- Which is the Internal factor of marketing environment-

A.Target of organization

B.Concept of firm

C.Resources of the organisation

D.Production method

E.All of these

View Answer (-)


27- Which is main internal factor of a Banking Environment-

A.Staff

B.Present and Potential Customer

C.Market

D.All of these

E.None of these

View Answer (-)

Answer - A (Staff)

28- Which is a controllable factor of marketing environment?

A.Aim of marketing department

B.Policy of firm

C.Organisational structure

D.Marketing Policy

E.All of these

View Answer (-)


29- External marketing factor of a bank is/are

A.Consumer of the Bank

B.Property of the Bank

C.Assets of the Bank

D.Loan of the Bank

E.All of these

View Answer (-)

Answer - A (Consumer of the Bank)

1- Price of an article or service is its market value expressed in terms of ?

A.Money

B.Cost of capital and Cost of Production

C.Sales

D.Profit

E.Expenses

View Answer (-)

Answer - A (Money)

2- Price is a?

A.Consideration of a Product or services

B.Brand

C.Cost

D.Advertisement

E.Tax

View Answer (-)

Answer - A (Consideration of a Product or services)

3- Which is a form of Price?

A.Wage or salary

B.Interest on loan or interest on money

C.Hire

D.Rent

E.All of these

View Answer (-)


4- Anti-Social Price includes?

A.Price of black market

B.Gift

C.Tax

D.Commission for sales

E.All of these

View Answer (-)

Answer - A (Price of black market)

5- Price is a total of?

A.Price of Product or service

B.Guarantee

C.Warrantee

D.All of these

E.None of these

View Answer (-)


6- Price is?

A.The amount of money charged for Product or services

B.A product

C.Method

D.All of these

E.None of these

View Answer (-)

Answer - A (The amount of money charged for Product or services)

7- What is the Price-

A.It is a Product

B.It is monetary value

C.It is a loss

D.All of these

E.None of these

View Answer (-)

Answer - B (It is monetary value)

8- Which is importance of Price?

A.Income and Profit

B.Base of product valuation

C.Product regulation

D.All of these

E.None of these

View Answer (-)


9- Which is importance of Pricing?

A.Fair value

B.Stability in Price

C.Purchase Planning

D.Help in Product Comparison

E.All of these

View Answer (-)


10- The objectives of Pricing includes

A.Profit oriented objectives

B.Skimming the Cream Price

C.Sales oriented objectives

D.All of these

E.(A) and (C)

View Answer (-)

Answer - D ((A) and (C))

11- Profit oriented objective includes?

A.Maximizing Profits

B.Sales

C.Cost

D.Research

E.Loss

View Answer (-)

Answer - A (Maximizing Profits)

12- Maximizing profit is possible, when

A.Monopoly Position in the market

B.High Product Price

C.MC=MR

D.All of these

E.None of these

View Answer (-)


13- MC means

A.Money Cost

B.Marginal Cost of Product

C.More Cost

D.Money and Capital

E.All of these

View Answer (-)

Answer - B (Marginal Cost of Product)

14- MR means?

A.Money and Rate

B.Marginal revenue from Product

C.Money and Revenue

D.More Reserve

E.All of these

View Answer (-)

Answer - B (Marginal revenue from Product)

15- Skimming (the cream price) is the?

A.Pricing of the Product

B.Sales Technique

C.Wage

D.Cost of Production

E.None of these

View Answer (-)

Answer - A (Pricing of the Product)

16- Skimming is concerned with?

A.Initial sales of product

B.Product Production

C.Product Planning

D.Advertising

E.All of these

View Answer (-)

Answer - A (Initial sales of product)

17- Minimising loss is result of -

A.Better Product Quality

B.Sales Promotion Scheme

C.High Competition

D.All of these

E.None of these

View Answer (-)

Answer - C (High Competition)

18- Sales oriented objectives includes?

A.Maximizing Sales Volume

B.Maximizing number of customers

C.Maximizing market share

D.All of these

E.None of these

View Answer (-)


19- Which is the objective of Status-quo-objective Pricing?

A.Stabilising Prices

B.Meeting Competition

C.To ensure existence

D.All of these

E.None of these

View Answer (-)


20- FC stand for?

A.Full Cost of Production

B.Fixed Cost

C.Full Standard Cost

D.Final Capital

E.All of these

View Answer (-)

Answer - B (Fixed Cost)

21- VC means?

A.Value Cost

B.Variable Cost

C.Variable Costing with volume

D.All of these

E.None of these

View Answer (-)

Answer - B (Variable Cost)

22- Variable Cost of Product involves?

A.Material Cost

B.Research and development expenses

C.Rent

D.Salary

E.All of these

View Answer (-)

Answer - A (Material Cost)

23- Fixed Cost includes?

A.Salary of the employee or manager

B.Material Cost

C.Power

D.Wage

E.All of these

View Answer (-)

Answer - A (Salary of the employee or manager)

24- BEP stand for?

A.Basis Product evaluation

B.Break even point

C.Basis of Product

D.Exception of business

E.All of these

View Answer (-)

Answer - B (Break even point)

25- P/V Ratio stand for?

A.Profit Volume Ratio

B.Product Value

C.Product Variation

D.Value of Price

E.None of these

View Answer (-)

Answer - A (Profit Volume Ratio)

26- Which is the reason for maximizing sales volume?

A.Uses of Promotional Techniques

B.To maintain Competition Price

C.To provide discount

D.All of these

E.None of these

View Answer (-)


27- The factors influencing price determination includes-

A.Organisational factors

B.Marketing Mix

C.Cost of the Product

D.All of these

E.None of these

View Answer (-)


28- Business relationship includes-

A.Interaction with suppliers

B.Pricing

C.Product

D.Analysis

E.None of these

View Answer (-)

Answer - A (Interaction with suppliers)

29- Which is an external factor of Pricing?

A.Product demand

B.Competition

C.Buyers behaviour and nature

D.All of these

E.None of these

View Answer (-)


30- Ethical values includes

A.Black Money

B.Be honest and be social

C.Pollution

D.All of these

E.None of these

View Answer (-)

Answer - B (Be honest and be social)

31- Government Policy includes?

A.MRTP Act, 1969

B.Competition Policy

C.Consumer Protection Policy

D.All of these

E.None of these

View Answer (-)


32- Industry network includes?

A.Partner

B.Lobbying Groups

C.Finance

D.Direct Network

E.Call

View Answer (-)

Answer - B (Lobbying Groups)

33- Which is/are stage of the economy?

A.Growth in the economy

B.Inflation

C.Deflation

D.All of these

E.None of these

View Answer (-)


34- Which is the type of demand?

A.Elastic Demand

B.Inelastic Demand

C.Perfect Elastic Demand

D.Perfect Inelastic Demand

E.All of these

View Answer (-)


35- Cost of resource includes?

A.Cost of raw material

B.Labour

C.Power or coal

D.Capital

E.All of these

View Answer (-)


36- Which is cost based Pricing method?

A.Cost plus method

B.Mark-up method

C.Target return method

D.All of these

E.None of these

View Answer (-)


37- Cost plus method is-

A.Price= Per unit cost + Expected Profit

B.Cost- Sales

C.Sales- Cost

D.Profit

E.Loss

View Answer (-)

Answer - A (Price= Per unit cost + Expected Profit)

38- Pricing Procedure includes?

A.Production cost

B.Satisfying level of consumer

C.Estimating Product demand

D.All of these

E.None of these

View Answer (-)


39- Pricing includes?

A.Setting the Prices

B.Selecting Pricing Policy and Strategies

C.Establishing Market Share

D.All of these

E.None of these

View Answer (-)


40- Which is the Price Policy

A.One-Price Policy

B.Single Price Policy

C.Price lining Policy

D.Leader Pricing Policy

E.All of these

View Answer (-)


41- Leader Pricing Policy adopted by?

A.Procedure or manufacturer

B.Retailer

C.Whole seller

D.Agent

E.All of these

View Answer (-)

Answer - B (Retailer)

42- Price lining Policy may be used for

A.Classification of Product

B.Same Type of Product

C.Service

D.Lower quality product

E.All of these

View Answer (-)

Answer - A (Classification of Product)

43- Which is the example of odd Pricing Policy

A.Rs. 1999

B.Rs. 999

C.Rs. 99

D.Rs. 19999 to Rs. 99999

E.All of these

View Answer (-)


44- Which type of Pricing Policy may be applied by Peter England?

A.Odd Pricing Policy

B.Leader Pricing Policy

C.Single Price Policy

D.One Price Policy

E.All of these

View Answer (-)

Answer - A (Odd Pricing Policy)

45- Which is Price strategies/Policies?

A.Discount and allowance Pricing Policy

B.Cash discount

C.Quality discount

D.All of these

E.None of these

View Answer (-)


46- Price Strategy includes?

A.Allowance

B.Seasonal discount

C.Functional discount

D.Cash discount

E.All of these

View Answer (-)


47- Which is/are Psychological Pricing Policy -

A.Higher Prices with better quality Policy

B.Reference Pricing Policy

C.Odd Price Policy

D.All of these

E.None of these

View Answer (-)


48- Factors affecting Pricing decision involves?

A.Trade Traditions

B.Demand of the Product

C.Government Control

D.Customer Characteristics

E.All of these

View Answer (-)


49- Pricing decision is affected by?

A.Objectives of the Manufacturer

B.Cost of the Product

C.Cost of the Product

D.All of these

E.None of these

View Answer (-)


50- Pricing Objectives involves?

A.Skim the cream

B.Targeted Rate of Return

C.Price Stabilization

D.Competition

E.All of these

View Answer (-)


1- Relationship marketing is related with?

A.Brand marketing

B.Brand management

C.Customer Relationship Management

D.All of these

E.None of these

View Answer (-)

Answer - C (Customer Relationship Management)

2- In marketing BPO is a product of?

A.Globalization

B.Liberalization

C.Privatisation

D.Product planning and development

E.All of these

View Answer (-)

Answer - A (Globalization)

3- What is the type of marketing ?

A.Data Base Marketing

B.Cyber marketing

C.Green marketing

D.Relationship marketing

E.All of these

View Answer (-)


4- Radical marketing is related with?

A.Individualisation

B.Product planning

C.Cost management

D.All of these

E.None of these

View Answer (-)

Answer - A (Individualisation)

5- BPO stand for?

A.Budget product online

B.Balance of payment

C.Business process outsourcing

D.All of these

E.None of these

View Answer (-)

Answer - C (Business process outsourcing)

6- Who is satisfied customer-

A.Agreed customer with quality, price, design and utility

B.Staff

C.Potential customer

D.Consumer

E.All of these

View Answer (-)

Answer - A (Agreed customer with quality, price, design and utility)

7- Cyber marketing is known as

A.Green marketing

B.Modern marketing

C.On line marketing

D.All of these

E.None of these

View Answer (-)

Answer - C (On line marketing)

8- Which is instrument of on-line marketing?

A.ATM Card

B.Debit card

C.Fixed term deposit

D.Long term account

E.Bank loan

View Answer (-)

Answer - B (Debit card)

9- _______ had the aim of building mutually satisfying long-term relations with key partners customer suppliers-distributors in order to reach and retain their business ?

A.Relationship marketing

B.Product marketing

C.Service marketing

D.Quality

E.Cost

View Answer (-)

Answer - A (Relationship marketing)

10- Cyber marketing is known as

A.On line marketing

B.Internet marketing

C.E-Commerce

D.All of these

E.None of these

View Answer (-)


11- Which is Cyber marketing’s form

A.E-ticketing

B.E-payment

C.Product planning and controlling

D.A and B, both are

E.None of these

View Answer (-)

Answer - D (A and B, both are)

12- Which is must for Cyber marketing?

A.Customer Remuneration

B.Retailer

C.Website

D.Cost

E.Fine

View Answer (-)

Answer - C (Website)

13- Which is wireless marketing?

A.Direct marketing

B.Marketing through agent

C.Marketing through retailer

D.Marketing through wholesaler

E.None of these

View Answer (-)

Answer - D (None of these)

14- Which is not a form of wireless marketing?

A.Internet marketing

B.On-line marketing

C.Marketing by shop

D.E-commerce

E.All of these

View Answer (-)

Answer - C (Marketing by shop)

15- Which is a part of green marketing?

A.Waste management

B.Re-using

C.Reducing

D.Re-cycling

E.All of these

View Answer (-)


16- Green marketing may be-

A.Environment friendly

B.Product friendly

C.Polluted

D.Riskless

E.All of these

View Answer (-)

Answer - A (Environment friendly)

17- Which is the type of pollution?

A.Air pollution

B.Water pollution

C.Noise pollution

D.All of these

E.None of these

View Answer (-)


18- Which is the product of green marketing?

A.Polluted water

B.Polluted Milks

C.Free of toxic chemical

D.All of these

E.None of these

View Answer (-)

Answer - C (Free of toxic chemical)

19- EURO-II and III is a product (mark) of-

A.Environmentally friendly

B.Product friendly

C.Staff friendly

D.All of these

E.None of these

View Answer (-)

Answer - A (Environmentally friendly)

20- ________ denotes to the marketing activities carried on by a marketer in a more than one nation or country

A.Domestic marketing

B.Eco-marketing

C.International marketing

D.Social Marketing

E.All of these

View Answer (-)

Answer - C (International marketing)

21- Which is activity of International marketing?

A.Marketing communication

B.Pricing

C.Distribution channels

D.All of these

E.None of these

View Answer (-)


22- Global marketing is a result of

A.Domestic changes

B.Globalization

C.Privatization

D.Socialization

E.Liberalization

View Answer (-)

Answer - B (Globalization)

23- Which is/are international body-

A.SAARC

B.International Monetary Fund

C.RBI

D.All of these

E.A and B both are

View Answer (-)

Answer - D (A and B both are)

24- Service is a

A.Tangible

B.Intangible

C.Product

D.Tool of planning and consumption

E.All of these

View Answer (-)

Answer - B (Intangible)

25- Which of the feature of service marketing?

A.Intangibility

B.Inseperatability and variability

C.Perishability

D.All of these

E.None of these

View Answer (-)


26- What is the full form of ATM?

A.Automatic Teller Machine

B.All Teller Method

C.Act Tax Money

D.All Tour Money

E.All of these

View Answer (-)

Answer - A (Automatic Teller Machine)

27- Which is the example of service quality in Bank?

A.Non-performing assets of bank

B.Merger

C.ATM Facility

D.Communication

E.Bank rate

View Answer (-)

Answer - C (ATM Facility)

28- “Boarding and Lodging” facility is a

A.Hotel industry

B.Bank industry

C.Insurance industry

D.All of these

E.None of these

View Answer (-)

Answer - A (Hotel industry)

29- The ethical aspect of marketing involves?

A.Standard quality of advertisement

B.Customer service

C.Social values

D.Ethical values

E.All of these

View Answer (-)


30- Corporate culture is a product of?

A.Old concept of marketing

B.Profit based marketing

C.Ethical aspect of marketing

D.Cost

E.Service

View Answer (-)

Answer - C (Ethical aspect of marketing)

31- Which is factor of marketing decisions?

A.Suppliers

B.Market Intermediaries

C.Customers

D.Competition

E.All of these

View Answer (-)


32- The internal environment of company includes?

A.Research and development

B.Purchase department

C.Account department

D.All of these

E.None of these

View Answer (-)


33- Which is the macro component of marketing environment?

A.Political and legal environment

B.Technological environment

C.Natural environment

D.Economic development

E.All of these

View Answer (-)


34- Social cultural environment of a bank includes ?

A.To protect social values

B.To protect social culture

C.To protect social assets

D.All of these

E.None of these

View Answer (-)


35- The Customer Protection Act came into force from ?

A.1-7-2006

B.1-7-1987

C.1-3-2006

D.1-3-1936

E.1-4-2002

View Answer (-)

Answer - B (1-7-1987)

36- Who will be member of consumer Forum ?

A.A lady

B.A person who is related to trade

C.A person related to public sectors

D.All of these

E.None of these

View Answer (-)


37- Which is the nature of judicial authority of consumer protection, in India?

A.Two Tier Judicial Authority

B.Three Tier Judicial Authority

C.One Tier Judicial Authority

D.All of these

E.None of these

View Answer (-)

Answer - B (Three Tier Judicial Authority)

38- The rights of consumer includes?

A.Right to safety

B.Right to be informed

C.Right to be heard

D.All of these

E.None of these

View Answer (-)


39- The consumer movement started from ______?

A.American

B.Indian and Bangladesh

C.Japan

D.UK

E.All of these

View Answer (-)

Answer - A (American)

40- The variations of CRM includes?

A.Operational CRM

B.Sales force Automation

C.Analytical CRM

D.Geographic CRM

E.All of these

View Answer (-)

Answer - E (All of these

1- Market Segmentation is?

A.The allocation of product

B.The allocation of policy

C.The allocation of service

D.Method

E.The strategy of dividing market in order to conquer them

View Answer (-)

Answer - D (The strategy of dividing market in order to conquer them)

2- Grouping of buyers is described as?

A.Customer planning

B.Market Segmentation

C.Product

D.Buyer

E.Cost

View Answer (-)

Answer - B (Market Segmentation)

3- Segmenting market is described as?

A.Allocation of Fund

B.Allocation of product or services

C.Market Segmentation

D.Cost

E.Division

View Answer (-)

Answer - C (Market Segmentation)

4- ______ are grouping of consumer according to such characteristics as income, age, degree of urbanization race or ethic classification, geographic location or education.

A.Market segments

B.Sales Promotion and Advertisement

C.Publicity

D.Areas

E.Purchase

View Answer (-)

Answer - A (Market segments)

5- Sub market is known as?

A.Merging of market

B.Origin of markets

C.Market segment or market segmentation

D.Plan

E.Process

View Answer (-)

Answer - C (Market segment or market segmentation)

6- The purpose of segmentation is?

A.To determine difference among buyers which may be consequential in choosing among them or marketing to them

B.To allocating Fund

C.To allocating Product

D.To Pricing

E.All of these

View Answer (-)

Answer - A (To determine difference among buyers which may be consequential in choosing among them or marketing to them)

7- The purpose of market segmentation-

A.Purchase potentiality

B.Production

C.Programme

D.Resource

E.All of these

View Answer (-)

Answer - A (Purchase potentiality)

8- Which is method of market segmentation?

A.Each buyer a separate market

B.Cost plus

C.Discount

D.Age

E.Concept

View Answer (-)

Answer - A (Each buyer a separate market)

9- Which is the basis for Market Segmentation?

A.Consumer Market

B.Industrial Market

C.Demographic Market

D.All of these

E.None of these

View Answer (-)


10- The basis for Consumer market includes.

A.Income of consumer

B.Age of consumer

C.Sex of consumer

D.Location of consumer

E.All of these

View Answer (-)


11- Which is Industrial Market Segmentation’s factor?

A.Quality of the business

B.Way of Purchase

C.Size of consumer

D.Geographic division

E.All of these

View Answer (-)


12- Which is required for effective segmentation?

A.Measurable

B.Easy Accessibility

C.Substantiality

D.All of these

E.None of these

View Answer (-)


13- Which is a benefit of Market Segmentation?

A.In effective Marketing Programme

B.In meeting the competition effectively

C.In allocation of Marketing Budget

D.All of these

E.None of these

View Answer (-)


14- Which is Marketing Strategy?

A.Undifferentiated Marketing Strategy

B.Cost

C.HRM

D.Coordination

E.System

View Answer (-)

Answer - A (Undifferentiated Marketing Strategy)

15- The target group for home loans are?

A.Individuals

B.Salaried people

C.Businessman

D.Professionals

E.All of these

View Answer (-)


16- Differentiated Marketing Strategy is followed by which bank in India?

A.All commercial banks

B.All rural banks

C.All private banks

D.All of these

E.None of these

View Answer (-)


17- Which is/are the product of a bank related to differentiate Marketing Strategy?

A.91 days term deposits

B.15 days term deposits

C.45 days term deposits

D.100 days term deposits

E.All of these

View Answer (-)


18- Concentrated Marketing Strategy adopted by which bank?

A.HDFC- House Loan

B.Canara Bank- Car loan

C.SBI- Education, car and house loan

D.All of these

E.None of these

View Answer (-)

Answer - A (HDFC- House Loan)

19- Marketing Strategy Cost is/are?

A.Product Cost

B.Storage and selling cost

C.Administrative cost

D.Promotional Cost

E.All of these

View Answer (-)


20- Selling Cost is?

A.Salary of travelling salesman

B.International cost

C.Selling Expenses

D.All of these

E.None of these

View Answer (-)


21- Life cycle of the Product involves?

A.Initial Stage

B.Developing Stage

C.Saturation

D.All of these

E.None of these

View Answer (-)


22- Heterogeneous Customer is related with?

A.Pricing

B.Market Segmentation

C.Product-orientation and mix

D.Product mix

E.Custom

View Answer (-)

Answer - B (Market Segmentation)

23- Homogeneous group is related with:

A.Promotion

B.Sales Planning and control

C.Market Segmentation

D.Cost

E.Wages

View Answer (-)

Answer - C (Market Segmentation)

24- The objectives of Market Segmentation includes:

A.To make real customers to the Prospects Customers of the company

B.To make customer-oriented to marketing activities of the firm

C.To find out the new markets

D.All of these

E.None of these

View Answer (-)


25- Which is the objective of Market Segmentation?

A.To set the correct form of market

B.To make subset of market

C.To select the best market

D.All of these

E.None of these

View Answer (-)


26- Who is Prospect customers?

A.Potential Customer

B.Present customer and manager

C.Staff

D.Assets

E.All of these

View Answer (-)

Answer - A (Potential Customer)

27- The prospect word may be used in marketing-(in case of bank)?

A.For present customer

B.For present staff

C.For new and Potential Customer

D.All of these

E.None of these

View Answer (-)

Answer - C (For new and Potential Customer)

28- The benefits of market segmentation includes?

A.To determine the Product mix

B.To select the targeted market

C.To search attractive marketing options

D.All of these

E.None of these

View Answer (-)


29- Target market means?

A.New market

B.Present market

C.Profit center

D.Cost centre

E.All of these

View Answer (-)

Answer - A (New market)

30- Target customers means?

A.New customers

B.New and present customer and staff

C.Profit centre

D.Cost centre

E.All of these

View Answer (-)

Answer - A (New customers)

31- The objectives of market segmentation involves?

A.Optimum utilization of marketing options and efforts

B.To select the best intermediaries

C.To determine the fair price of production

D.To introduce the product according to the need of the customers

E.All of these

View Answer (-)


32- Cash is _____ assets in a Balance Sheet?

A.Current

B.Fixed

C.Current and Fixed

D.Fictitious

E.All of these

View Answer (-)

Answer - A (Current)

33- Which is the basis of Market segmentation as per Philip Kotler?

A.Geographical basis

B.Demographic basis

C.Psychographic basis

D.Behavioral basis

E.All of these

View Answer (-)


34- Target group means?

A.All employees

B.Short listed people

C.All of marketing staff

D.Group of people likely to buy the identified product

E.Sales representatives

View Answer (-)

Answer - D (Group of people likely to buy the identified product)

35- Who may be customer of a bank?

A.Retired person from Army

B.Advocate

C.Professor

D.Teacher

E.All of these

View Answer (-)


36- Who may be Prospects for a Bank?

A.Manager of other Bank

B.Administrator of Govt. deptt.

C.Student

D.All of these

E.None of these

View Answer (-)


37- Who may be Potential Customer of a bank?

A.A doctor

B.A manager of bank

C.A staff of a bank

D.A director of bank

E.All of these

View Answer (-)

Answer - A (A doctor)

38- Brand loyalty means?

A.Loyalty in product quality

B.Cost

C.No-profit no loss

D.No storage Cost

E.No name of product

View Answer (-)

Answer - A (Loyalty in product quality)

39- Behavioural basis of market segmentation includes?

A.Buying occasions

B.Loyalty or brand loyalty

C.Attitude

D.All of these

E.None of these

View Answer (-)


40- Which is the basis of Behavioural segmentation?

A.Benefits sought

B.User status

C.Usage rate

D.Buyer readiness stage

E.All of these

View Answer (-)


41- In case of saving deposits in a bank, the user status will be?

A.Potential Investor

B.First time depositor

C.Regular customer

D.Second customer

E.All of these

View Answer (-)

Answer - C (Regular customer)

42- In case of car loan, the user status will be of a bank?

A.Past customer

B.First users

C.Regular users

D.Sometime use

E.None of these

View Answer (-)

Answer - D (Sometime use)

43- Which is the basis of Psychographic segmentation?

A.Life style of the customer

B.Personality

C.Values in life

D.All of these

E.None of these

View Answer (-)


44- LG means?

A.Life is good

B.Life is fine

C.Life is goal

D.Live a goal

E.None of these

View Answer (-)

Answer - A (Life is good)

45- Life style of a customer includes?

A.Perception of customer

B.Motivation

C.Cultural value of a customer

D.Social Status

E.All of these

View Answer (-)


46- Which is the bank’s product?

A.Bank overdraft

B.Non-performing Assets

C.Fixed assets of a bank

D.Employee

E.Alls of these

View Answer (-)

Answer - A (Bank overdraft)

47- Brand loyalty may be used for?

A.Customer of a bank

B.Product planning and controlling

C.Place mix

D.Advertisement

E.Marketing programme

View Answer (-)

Answer - A (Customer of a bank)

1- Which is the type of product policy?

A.Product item

B.Product line

C.Product mix

D.All of these

E.None of these

View Answer (-)


2- Bata shoe is the?

A.Product item

B.Product planning and development

C.Product mix

D.Product line

E.All of these

View Answer (-)

Answer - A (Product item )

3- Debit card issued by only State Bank of India, it is an example of?

A.Product policy and product planning

B.Product item

C.Product mix

D.Product line

E.Product shape

View Answer (-)

Answer - B (Product item)

4- Which is the Product Line Policy?

A.Expansion of Product planning

B.Production Technology

C.Pricing

D.Costing

E.Processing

View Answer (-)

Answer - A (Expansion of Product planning)

5- Which is not the Product Line policy?

A.Contraction of Product mix

B.Alteration of Existing products

C.Development of new uses for existing products

D.Costing

E.All of these

View Answer (-)

Answer - D (Costing)

6- Homogeneous word may be used for?

A.Product simplification

B.Large scale Production and Storage

C.Market segmentation

D.Growth

E.All of these

View Answer (-)

Answer - C (Market segmentation)

7- The _____ is said to be optional if no adjustment would enhance the company’s chances of achieving the objectives-

A.Current product mix

B.Fixed cost

C.Variable cost

D.Market

E.All of these

View Answer (-)

Answer - A (Current product mix)

8- ECRM stands for:

A.Economics Customer Rate Money

B.Economic Cost Rule Management

C.Economic Customer Relationship Management

D.Electronic Cost Relationship Management

E.None of these

View Answer (-)

Answer - C (Economic Customer Relationship Management)

9- Sales growth of bank depends on?

A.Respective Product Life Cycle

B.Cost Planning

C.Price

D.Salary

E.Wage Policy

View Answer (-)

Answer - A (Respective Product Life Cycle)

10- Which is Government Policy?

A.Material Planning and Development

B.Tax Policy

C.Product Planning and Development

D.Storage

E.Price

View Answer (-)

Answer - B (Tax Policy

11- Obsolescence is the Process of?

A.Deterioration

B.Becoming old and non-functional

C.Alteration

D.Changes

E.A & B are both

View Answer (-)

Answer - D (A & B are both)

12- Which is the reason of Product mix?

A.Bye-Product

B.Material Obsolescence Process

C.Accounting

D.Staff

E.All of these

View Answer (-)

Answer - A (Bye-Product)

13- Which is Bye-Product of a bank?

A.ATM Card at the time of opening of a saving account

B.ATM Card

C.Credit Card

D.Master Card

E.All of these

View Answer (-)

Answer - A (ATM Card at the time of opening of a saving account)

14- Which is the base of Planned obsolescence?

A.Comfort of Consumers

B.Incentive to Research and Development

C.Policy of Incentives

D.All of these

E.None of these

View Answer (-)


15- Who is supreme authority of the Banking Market?

A.Bank’s Customer

B.Chartered Accountant of a bank

C.Director of Bank

D.All of these

E.None of these

View Answer (-)

Answer - A (Bank’s Customer)

16- Which is nature of Planned Obsolescence?

A.Cost Planning and Control

B.Intentional Obsolescence

C.Change

D.Alteration

E.Nothing

View Answer (-)

Answer - B (Intentional Obsolescence)

17- Which is not a nature of Planned Obsolescence?

A.Style Obsolescence

B.Postponed Obsolescence

C.Advertising

D.Intentional Obsolescence

E.Technological Obsolescence

View Answer (-)

Answer - C (Advertising)

18- Which one of the may be used to improve services provided to customers?

A.CRM

B.Internet

C.Computer

D.TV

E.Price

View Answer (-)

Answer - A (CRM)

19- When in the Opinion of a large group of People, a particular style is popular, that style becomes a?

A.Prize Planning and Process

B.Fashion

C.Design

D.Research Methodology

E.All of these

View Answer (-)

Answer - A (Prize Planning and Process)

20- A _____is any style which is popularly accepted and purchased by Several Successive groups of People over reasonably long period of time?

A.Fashion

B.Product Simplification and Planning

C.Size

D.Brand

E.Trademark

View Answer (-)

Answer - A (Fashion)

21- Which is “P” of marketing?

A.Problem with Price and people

B.Price

C.Positive

D.Negative Planning

E.All of these

View Answer (-)

Answer - B (Price)

22- Which is four P’s of marketing mix?

A.Product Mix

B.Price Mix

C.Place Mix

D.Promotion Mix

E.All of these

View Answer (-)


23- Which is four P’s of marketing?

A.Product

B.Price (Charged by a firm)

C.Place

D.Promotion

E.All of these

View Answer (-)


24- Who is the developer of Marketing Mix?

A.Neil H. Borden and Martin Marshall

B.James Culliton

C.Borden

D.Philip Kotler

E.All of these

View Answer (-)

Answer - B (James Culliton)

25- Who is the Father of four P’s of marketing?

A.Mc Carthy

B.Neil H. Borden and Martin Marshall

C.Rath

D.Stanton

E.Hill

View Answer (-)

Answer - A (Mc Carthy)

26- Which is the most suitable strategy for Target Marketing?

A.CRM

B.ATM

C.Data

D.Union

E.Strike

View Answer (-)

Answer - A (CRM)

27- Which is the First P of the marketing?

A.Planning relating to maximum sales

B.Product

C.Price

D.Place

E.Promotion

View Answer (-)

Answer - B (Product)

28- Which is the nature of marketing mix?

A.Integrated marketing strategy

B.Mix of mixes

C.Helpful in marketing

D.All of these

E.None of these

View Answer (-)

Answer - A (Integrated marketing strategy)

29- Which is correct about the marketing mix?

A.It is the function of marketing management

B.Regular Process

C.Mix of Organisational Policies

D.All of these

E.None of these

View Answer (-)


30- Which is the assumption of marketing mix?

A.Affected by environment

B.Substitution of factors

C.Coordination

D.Marketing Budget

E.All of these

View Answer (-)


31- Uncontrollable factor of marketing mix is/are?

A.Consumer behaviour

B.Competition

C.Market System

D.All of these

E.None of these

View Answer (-)


32- Competition involves?

A.Quality of Product or service

B.Price level

C.Marketing Policy

D.All of these

E.None of these

View Answer (-)


33- Consumer behaviour includes?

A.Need and requirement of consumer

B.Marketing System

C.Place

D.Tax policy

E.All of these

View Answer (-)

Answer - A (Need and requirement of consumer)

34- Government Policy includes?

A.Price policy

B.Trade and Marketing Policy

C.Tax Policy

D.Industrial

E.All of these

View Answer (-)


35- Which is/are controllable factor of marketing mix?

A.Product related factor

B.Wages policy of worker

C.Job

D.Fixed budget

E.All of these

View Answer (-)

Answer - A (Product related factor)

36- ____ to use customer contact in formation for targeted marketing?

A.PETA

B.CRM

C.DCA

D.DSA

E.All of these

View Answer (-)

Answer - B (CRM)

37- Product mix is/are?

A.Brand name

B.Product quality or design

C.Style

D.Packaging

E.All of these

View Answer (-)


38- Which is Physical features of product?

A.Colour of product

B.Taste of product

C.Packaging of product

D.Size of Product

E.All of these

View Answer (-)


39- Which is intangible features of a product?

A.Goodwill of product

B.Performance of product

C.After sale service of product

D.All of these

E.None of these

View Answer (-)


40- Which is product line of a bank?

A.Credit card or debit card

B.ATM

C.International Debit card

D.Golden Debit Card

E.All of these

View Answer (-)


41- Which is factors of Pricing?

A.Cash discount and allowances

B.Period of credit

C.Condition of period

D.All of these

E.None of these

View Answer (-)


42- Which is factors of price of a product or service?

A.Aim of pricing

B.Demand of product or service

C.Level of competition

D.Profitability

E.All of these

View Answer (-)


43- Price mix of a Product involves?

A.Re-sale price

B.Sales Management and Planning

C.Advertisement

D.Packing

E.Quality

View Answer (-)

Answer - A (Re-sale price)

44- Which is a part of price mix?

A.Hire Purchase System

B.Installment System

C.Profit rate

D.Price Policies

E.All of these

View Answer (-)


45- Distribution mix is known as?

A.Product mix

B.Material Planning and Methods

C.Place mix

D.Price mix

E.Promotion mix

View Answer (-)

Answer - C (Place mix)

46- Retailer is a part of?

A.Product mix

B.Price mix and Rebate planning

C.Place mix

D.Promotion mix

E.All of these

View Answer (-)

Answer - C (Place mix)

47- DSA of a bank is part of?

A.Product mix and product planning

B.Distribution mix

C.Price mix

D.Promotion mix

E.All of these

View Answer (-)

Answer - B (Distribution mix)

48- Distribution mix involves?

A.Wholesaler

B.Retailer

C.Agent or personal agent of a producer

D.All of these

E.None of these

View Answer (-)


49- Physical distribution of a product involves?

A.Packaging

B.Transportation of a product

C.Storage

D.All of these

E.None of these

View Answer (-)


50- Which is a part of place mix of a bank?

A.Loan distribution area of a bank

B.Transportation

C.Order Processing

D.All of these

E.None of these

View Answer (-)


1- A product represents a marketer’s offering as it is perceived by?

A.Potential Customers

B.Present customers

C.Company

D.All of these

E.None of these

View Answer (-)Answer - A (Potential Customers)

2- Product is a?

A.Tangible Item

B.Tangible and Intangible Item

C.Anything

D.All of these

E.None of these

View Answer (-)Answer - D (All of these)

3- A_______ is bundle of utilities consisting of various Product Features and Containing Services?

A.Product

B.Planning and development Stage

C.Cost

D.Risk

E.Plan

View Answer (-)Answer - A (Product)

4- Product that are marketed includes?

A.Physical goods and services

B.Experiences and Events

C.Persons

D.Place

E.All of these


5- Which is a Product as per Philip Kotler?

A.Goods and services

B.Experience and Properties

C.Information

D.All of these

E.None of these


6- Which is the characteristics of Product?

A.Anything that can be utilized or consumed

B.Tangible Product

C.Special features

D.Generic name

E.All of these


7- The characteristics of product includes-

A.Product life cycle

B.Symbolic Meaning

C.Product Mix

D.Price

E.All of these


8- Tangible Product is/are

A.Car or Scooter

B.House and TV

C.Furniture

D.All of these

E.None of these


9- Tata Indica is a ?

A.Advertisement

B.Brand name

C.Research and development stage of Product

D.Company

E.None of these

View Answer (-)Answer - B (Brand name)

10- Union Saver is a

A.Union Bank Product

B.Cost Planning and Cost Structure

C.Cost

D.Wage

E.Share

View Answer (-)Answer - A (Union Bank Product)

11- Which is Trademark name of Product?

A.Maruti-Suzuki-Maruti-800

B.Tata-Indica

C.Union-Kisan Card

D.SBI-Golden Card

E.All of these


12- Which is Service aspect of a Product?

A.Basic benefits or advantages

B.Service

C.Facility

D.All of these

E.None of these


13- The Physical features aspect of Product is/are?

A.Colour and Size of Product

B.Product quality

C.Brand

D.Packaging

E.All of these


14- An augmented benefits aspect is/are?

A.Maintenance of Product or Service

B.Replacement

C.Establishment

D.All of these

E.None of these

View Answer (-)


15- Societal benefits aspect includes?

A.Social values and Astha

B.Product Name

C.Change

D.Technical Change

E.None of these

View Answer (-)Answer - A (Social values and Astha)

16- Customisation means?

A.Good Customer Service

B.Bad Customer Service

C.Product for Specific Customers

D.After Sales Service

E.None of these

View Answer (-)Answer - C (Product for Specific Customers)

17- Customer Product is-

A.Milk and Tea

B.Sugarcane for Sugar industry

C.Bank Building

D.ATM Machine

E.Railway Station

View Answer (-)Answer - A (Milk and Tea)

18- The type of Consumer Product is/are?

A.Convenience Product

B.Shopping Product

C.Specialty Product

D.Unsought Product

E.All of these


19- Convenience Product is/are?

A.Magazine and Newspaper

B.Bank’s Furniture

C.Truck

D.Research and Development

E.All of these

View Answer (-)Answer - A (Magazine and Newspaper)

20- Which is Consumable Item?

A.Cold Drink or Milk

B.Newspaper

C.Gas (LPG)

D.Petrol

E.All of these1

View Answer (-)Answer - D (All of these )

21- Which is Staple Product?

A.Furniture or Television

B.Computer with Internet

C.Fruits

D.Bank Building

E.None of these

View Answer (-)Answer - C (Fruits)

22- Which is Shopping Product?

A.Furniture and Television

B.Motor Cycle or Scooter

C.Car

D.AC

E.All of these


23- Which is durable Product?

A.Television and Furniture

B.Milk and Ghee

C.Bread

D.All of these

E.None of these

View Answer (-)Answer - A (Television and Furniture)

24- The Specialty Product is/are:

A.Luxury Car and Watches

B.Butter

C.Milk

D.Oil

E.None of these

View Answer (-)Answer - A (Luxury Car and Watches)

25- Product is/are:

A.Durable Product

B.Non-durable Product

C.Intangible Product

D.All of these

E.None of these


26- Which is Intangible Services?

A.Banking and Insurance

B.Health club

C.Hospital

D.Entertainment

E.All of these

View Answer (-)


27- Intangible Product is/are?

A.Insurance or Entertainment

B.Television

C.Computer

D.Furniture

E.All of these

View Answer (-)Answer - A (Insurance or Entertainment)

28- Non-durable Product is/are?

A.Mobile or computer

B.Face Cream

C.House or building of bank

D.ATM

E.Gold

View Answer (-)Answer - B (Face Cream)

29- Which is durable Product?

A.Washing Machine and car

B.Milk

C.Tea

D.Ghee

E.Oil

View Answer (-)Answer - A (Washing Machine and car)

30- Which is the industrial Product?

A.Raw material

B.Machine and major equipment

C.Component Parts

D.Process materials

E.All of these


31- Raw materials is?

A.Agricultural Product

B.Chemical

C.Mineral oil or Product

D.All of these

E.None of these


32- _______ is raw material for a sugar industry?

A.Sugarcane

B.Machine and Storage for Sugarcane

C.Tea

D.Coal

E.None of these

View Answer (-)Answer - A (Sugarcane)

33- MRO is?

A.More Rate Over

B.Maintenance Repair and Operating

C.Money Rate Over

D.All of these

E.None of these

View Answer (-)Answer - B (Maintenance Repair and Operating)

34- What is FDR in case of bank?

A.Full Division Rate

B.Fixed Deposits Receipts

C.Full Document Roll

D.All of these

E.None of these

View Answer (-)Answer - B (Fixed Deposits Receipts )

35- Organisational intangible Products includes?

A.Marketing Research Services

B.Financial Services

C.Promotional Services

D.Legal Services

E.All of these

View Answer (-)Answer - E (All of these)

36- Assembly industry is related to?

A.Component Parts

B.Main or Primary Parts

C.Production

D.Finance

E.Insurance

View Answer (-)Answer - A (Component Parts)

37- Which is Capital Product?

A.Machine or Furniture

B.Milk or Tea

C.Sugar

D.All of these

E.None of these

View Answer (-)Answer - A (Machine or Furniture)

38- The Product life cycle is developed by:

A.Theodore Levitt

B.Philip Kotler and R.D. Blackwell

C.Robson

D.Rath

E.Drucker

View Answer (-)Answer - A (Theodore Levitt)

39- PLC is:

A.Product Long Cost

B.Product Life Cycle

C.Product Life Cost

D.Programme Life Cost

E.None of these

View Answer (-)Answer - B (Product Life Cycle)

40- ______ is the course of a Product’s sales and Profits over its life time?

A.Research and development

B.Brand and Brand Planning

C.Product Life Cycle

D.Cost

E.Price

View Answer (-)Answer - C (Product Life Cycle)

41- The Stages Product life Cycle includes?

A.Product development stage

B.Introduction Stage

C.Growth Stage

D.Maturity Stage

E.All of these


42- Which is the birth stage of Product life cycle?

A.Production

B.Research and development of Price

C.Production development stage

D.Introduction stage

E.All of these

View Answer (-)

Answer - C (Production development stage)

43- In Introduction Stage of Product?

A.Lower demand

B.Low growth rate in demand

C.Limited customer

D.Low profit

E.All of these


44- In Product development stage?

A.Marketing Strategy is not required

B.High Profit Policy

C.High Product Price Policy is required

D.All of these

E.None of these

View Answer (-)Answer - A (Marketing Strategy is not required)

45- In product introduction stage?

A.Advertisement is required

B.Sales Promotion is required

C.R & D is required

D.Both A & B

E.None of these

View Answer (-)Answer - D (Both A & B)

46- In maturity Stage Product will be?

A.Product Innovation by research and development

B.Change in Product mix

C.Net mode of utility

D.New Consumer

E.All of these


47- Micro Finance is related to?

A.High class income person

B.Poor Person

C.Industry

D.Railway

E.All of these

View Answer (-)

Answer - B (Poor Person)

Marketing Mcqs

Documents

Transcript of Marketing Mcqs