1. Drive Innovation:Marketing MasterstrokesKristina TwiggAssistant Manager, Water Environment Federation Elizabeth Weaver Engel, M.A. CAEChief Strategist, Spark Consulting LLC Lauren WolfeInteractive Marketing & New Media, Higher Logic

2. Agenda Welcome! The Power of Marketing How Niles Got His Name The One Opportunity You Should NEVER Miss Stroke of Genius Crowdsourcing Exercise Discussion 3. Drive Innovation 4. Marketing MasterstrokesPre-LaunchPost-Launch Create your brand identity. Create an engagement Produce a Brand Book. calendar. Write a Marketing Plan. Meet with other departments. Make a Getting Started Invite MEM for coffee.Quick Guide. Rewards are still cool! Add a Slide Deck to your Host an APPY HOUR.homepage. Go gorilla. Create a brochure. Post a monthly engagement Ask members to record poll on your site.short training videos. Use infographics. 5. SOURCE: 9 Awesome Reasons to Use Infographicsin your Content Marketing, www.jeffbullas.com 6. Addictive Content Meet infographics! 90% of the info that comes to the brain is visual. Infographic production increases 1% everyday. The research required to create an infographic willdisplay your knowledge and position you as an experton your category or topic. The challenge with infographics is creating them. Check out: Easel.ly, Infogr.am, Piktochart & Venngage. 7. Example: CRMUG 8. Example: CRMUG 9. Remember 10. More! Higher Logic Users Group Go-to-Market (GTM) Resources Library Learning Series Library Higher Logic Conference Success Kit[hug.higherlogic.com/Education/SiteLaunchResources/ConferenceSuccessKit] 11. Thank you! Lauren A. Wolfe Interactive Marketing & New Media Higher Logic e lauren@higherlogic.com p 202.360.4468 t @laurenawolfe hug.higherlogic.com/hug/laurenawolfe 12. HOW NILES GOT HIS NAME 13. Tip #1Internal Marketing Comes First Tip #2Training Goes Hand-in-Hand withMarketing Efforts 14. Involve Staff in Decision Making Defining our needs Put together a inter-departmental teamto analyze differentvendors based onthose needs Involved staff early on 15. Work Within Your Staff Culture WEF has about 40 This strategy builds on thecommittees, each with a relationship that staffstaff liaison.liaisons have with their Staff liaison training andcommittee.launch materials We launched WEFCOM in In groups and one-on-one 4 waves: Staff liaisons were Beta Testing groupsresponsible for launching Technical committeestheir committee Nontechnical committees All members 16. Launch Kit for Staff Liaisons Live Q&A trainingwebcasts and recordedsite tour webcasts WEFCOM flier 1-2 minute screen-capture training videos Instruction manual Customizable draftwelcome message Instruction flier for newcommittee members 17. Training Video Example 18. Interdepartmental Ideas: Promotions at WEFTEC Signage Ads in onsite program and WEFTEC Daily Training in the Learning Lounge Save the date cards / luggage tag maker Photo Booth Mascot costume Scavenger hunt Social media- primarily Facebook and Twitter 19. Niles Costume 20. Learning Lounge 21. WEF Book Club 22. For more informationLINK LOVE: WEFCOM: wefcom.wef.org Training Site: www.wef.org/wefcom Scavenger hunt instructions: www.wef.org/wefcomhuntARTICLES: WEF Highlights newsletter article Article in WEFTEC Daily (on page 8) Water Log article (shown at right)Kristina Twigg, ktwigg@wef.org 23. The ONE Opportunity You Should NEVER Miss 24. An introduction alone is not enough 25. Snack, dont stuff 26. Let them drive 27. What comes next?Community Management 28. Tip 1: NEVER Waste F2FTip 2: DO NOT Underestimate the Importanceof Community Management 29. Stay ConnectedElizabeth Weaver Engel, M.A., CAE Natalie WebsterCEO & Chief StrategistDirector, Internet Strategy Communicationsspark consulting, llc Childrens Hospital Associatione ewengel@getmespark.come natalie.webster@childrenshospitals.orgw getmespark.comp 202.468.3478t @ewengelli www.linkedin.com/in/ewengel 30. Stroke of GeniusCrowdsourcing Exercise 31. Discussion 32. Keep in touch!Elizabeth Weaver Engel, M.A., CAE Lauren A. WolfeCEO & Chief StrategistInteractive Marketing & New Mediaspark consulting, llc Higher Logice lauren@higherlogic.come ewengel@getmespark.comp 202.360.4468w getmespark.comt @laurenawolfep 202.468.3478t @ewengelli www.linkedin.com/in/ewengelKristina TwiggInteractive Marketing & New MediaHigher Logice lauren@higherlogic.comp 202.360.4468t @laurenawolfe