INTEGRATED

MAKRETING

COMMUNICATION

COMPETITION

Presenters:

MARIA IQBALAFFIRA JAVEDSAAD MUNAMISYEDA WAJIHARUKHE KANWAL

In the supervision of

MEHWISH ZAFAR

CONTENTS

• Introduction• Vision and mission statement• Strengths• Weaknesses• Competitors• Segmentation• Target market• Positioning

CONTENTS

•Introduction•Vision and mission statement•Strengths•Weaknesses•Competitors•Segmentation•Target market•Positioning

INTRODUCTION

&

STRENGTHS

Low Cost Trained faculty Quality education Well equipped class roomsClean environment Different curricular activities

Availability of capital

WEAKNESSES

• Location• University and school under the same roof• No contact detail on web page

OPPORTUNITIES

• Introduce new campuses• Increase student enrollment• Expansion in different cities • Training and workshops for teachers

THREATS:

• Entrance of new school in area• New strategies of competitors

COMPETITIORS

SEGMENTATION

Geographic Area

Age group Life style Gender

Karachi 3-5 years Montessori

Middle class Male

6-11 years Primary

Upper Middle class

Female

12-16 years Secondary

Upper class Both Male and Female

TARGET MARKET

Geographic Area Sections Life Style Gender

Karachi Montessori and Primary

Upper-Middle Class

Both Male and Female

POSITIONING:

• To Provide high Quality education at low cost.• Best faculty.• Create Leaders.

THANK YOU