Marketing Management Project on Rivo Mobiles Advance Telecom
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Transcript of Marketing Management Project on Rivo Mobiles Advance Telecom
AGENDA OF PRESENTATION
Introduction Product/ServiceMarketing Strategy SegmentationTargeting Positioning Marketing Mix Conclusion
INTRODUCTION CONT…….
Rivo Mobiles Introduce in Pakistan on 15th of Feb 2015
Rivo Mobiles owned by Advance Telecom
Rivo Mobiles has Launched three Categories Rivo Phantom Rivo Rhythm Rivo Features Phone
EXPANSION MARKETING STRATEGY
Used to grow overall sales
There are two approaches
•Grow Sales with existing product
•Grow Sales with New Product
SEGMENTATION
Geographic
Demographic
Psychographic
Behavioral
Geographic
Demographic
Psychographic
Behavioral
Geographic
Demographic
Psychographic
Behavioral
Segment 1 Segment 2 Segment 3
PRODUCT FORM Size:-
Rivo Phantom PZ 15 5.0 Inches
Rivo Rhythm RX60 5.0 Inches Rivo Features Phone A225 2.4 Inches
Shape:- Rectangular Sleek and Stylish Look
External Appearance:-
Size 5 Inches 5 Inches 2.4 Inches
Battery Stand by up to 263hrs and talk-time up to 23hrs
1800 mah
3000 mah 1200 mah
Memory 8 GB 8GB 2000 phone book
1500 SMS
Processor
1.2 GHz 1.3GHz Nil
Camera 12MP Auto Focus and LED Flash
8MP Digital camera with LED flash
SIM Dual SIM Dual SIM Dual SIM
RAM 1GB 1 GB Nil
Color White , Black, Pink and Red
Black and White
White , Black, Pink and Red
Phantom Rhythm
Feature Phone
SPECIFICATION
COST
Sr.No. Product Range Memory (in GB)
Price
1 Phantom PZ15 16 GB 18,750
2 Rhythm RX60 8 GB 13,000
3 Rivo Advance A225
2,600
4 Rivo Classic C110
1,850
Table Showing Rivo Mobiles Product Range and its Price:
PRICING STRATEGIES
Product Line Pricing
Optional-Product Pricing
Captive Product Pricing
By-Product Pricing
PRODUCT LINE PRICING STRATEGY
Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitor’s prices
DISTRIBUTION OR SUPPLY CHAIN MANAGEMENT
Producer Producer
Retailer
Consumer Consumer
Retailer
Wholesaler
Producer
Direct Marketing Channel
InDirect Marketing Channel
InDirect Marketing Channel
Consumer