Marketing management big data service design
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CONFIDENTIAL & LEGALLY PRIVILEGED Marketing Management - “Need of the hour” from Big Data Services Conversation Starter +91 888 494 8072 [email protected] madirajua
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Marketing Technology, including Big Data capabilities now drive most of the marketing organization's drive to build a power base needed to bring about the "right" segmentation to achieve sharper positioning and precise targeting.
Transcript of Marketing management big data service design
CONFIDENTIAL & LEGALLY PRIVILEGED
Marketing Management - “Need of the hour” from Big Data ServicesConversation Starter
+91 888 494 [email protected] madirajua
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Pie Management
Loyalty Management
RelationshipManagement
Analytical Systems
Measurability Technologies
Decision Support
Analytics Architecture
Analytical Apps
Consumer Engagement
Prospect Touch-point
Client Interaction
Customer ExperienceInformation Pendulum:
During Pie Mgmt: Service Provider ≥ ConsumerDuring Loyalty Mgmt: Service Provider ≡ ConsumerDuring Relationship Mgmt: Service Provider ≤ Consumer
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A MARKETING CONVERSATION ENTAILS
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Listen – Listening Platform
Engage – Engagement Platform
Dialogue – Tagging Solution
Conversation – Marketing Programs
Communicate – Marketing Services
Center
Data Services
Digit
al Pr
oduc
tion
Cent
erOptimization Services
Measurem
ent Services
THE MARKETING CONVERSATION MODERATOR - APPROACHES, SERVICES & TOOLS
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Big Data driven “Value
Management” Initiative
FTE Based – Anchored in Six Sigma Process Framework
Value Add Based – Anchored in Incremental
Benefits
Solution Based – Anchored in Technology Deployment
Effectiveness Based –“big idea” anchored on insights
SERVICE DESIGN TO ACHIEVE THE OBJECTIVES OF MODERATION
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Adiyanth Analytics is being set up with a vision of supplying analytical capabilities to organizations that would want to "compete and win" based on its Data-driven Competitive Advantage. We intend to arm the clients with this capability through any one of the 3 core approaches - Outsourcing, Data Solutions, Professional Services. We focus on Information & Knowledge management services wishing to cater to market segment that consists of :
organizations that have experienced growth for at least 5 years resulting in a unique culture, brand recall, appreciation and market expectations being at their peak.
These organizations are now at cusp and are at risk of quickly slipping into “trough of disillusionment”, or at best feared for, flattened slope of enlightenment from any misstep.
They are addressing the 3 key challenges of Information Economy, viz., Availability, Accessibility & Affordability of "knowledge for decision making"
About Us
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