MARKETING

LAUNCH KIT

EVERYTHING YOU NEED TO GET STARTED

• They participate in programming by hosting shows, dedicating videos, sharing

comments and photos, voting, rating and more…online and mobile

SWRV: The 24/7 Music Network YOU Control

Viewers Don’t Just Watch

SWRV: Overview

Viewers decide what plays next by

voting, rating, or sending in UGV

(User generated video) to host

their own show

•87% have interacted with SWRV

– 100K interactions daily

– 2,400 unique users daily

•New shows debut Oct 29th

– “Crowned” spins the hottest

hip-hop and R&B hits

– “Freq” is the ultimate late night

and weekend dance party

– “Unrated” highlights the most

talented rappersSources: VIEWER STATISTICS: SWRV Viewer Study, Music Choice/Horowitz Associates, Inc.,

October 2010, Base=P13-34;INTERACTIONS: SAS, Feb 2010-Jan 2012.

SWRVSWRV: 2013 Marketing Priorities

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Marketing Overview

• Digital Marketing: Social Media

• Onsite presence at Local Events/Artist Tie-ins

• Targeted On-Screen Advertising

• Marketing Materials

SWRV has marketing covered from every direction

DIGITAL MARKETING/

SOCIAL MEDIA

Social Media

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facebook.com/swrv.tv Twitter - @swrv

Facebook and Twitter top the list of social media outlets that have become the primary source for news and promotions for consumers

Social Media Examples

• Promote programming priorities through your social media pages with compelling content from SWRV.

Social Media Examples

• Execute sweepstakes and giveaways on Facebook & Twitter with SWRV • SWRV can provide prizing like local concert tickets, backstage access,

artist experiences (meet and greets) and signed artist merch (autographed iPod, microphone, headphones)

Social Media Examples

SWRV & Blue Ridge Communications teamed up to run a sweeps for

a signed Gym Class Heroes iPod Sweeps

• The sweeps featured promotion provided by SWRV in a number of different

mediums to drive Blue Ridge customers to the sweeps on their website:

– Facebook cover photo and posts

– Email blast to consumers

– Set-top/On Hold messaging, Weather Channel crawl copy

– Ladi Panel to ran on MC linear channels

– TV ad ran on Blue Ridge local news channel

Social Media Examples

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Digital Marketing

Consumers who sign upreceive bi-weekly newsletters with all the latest updates and programmingannouncements from SWRV.

They’re kept up to date on exclusive content, sweepstakes, favorite artists takeovers, and much more.

Digital Marketing

SWRV APP on iPad and iPhone

• The SWRV app allows consumers to vote and comment on their favorite shows like

"Level 10" and "Faceoff" all from the comfort of ur iPhone and iPad!

• Users can also upload their personal pics or videos for the chance to be on TV

along-side their favorite artists.

• Download it... Don't Just Watch.

ONSITE PRESENCE AT LOCAL EVENTS

& ARTIST TIE INS

Onsite Presence

Connect with your customers and give them an unforgettable music experience via SWRV

• SWRV can provide you with product information, premiums, and street team support.

• Artist access can be provided to help drive traffic or promote initiatives (local events, MSO initiatives, etc.)

• SWRV has sponsored and had presence at music events like Lollapalooza and SXSW festival

• SWRV is your connection to partner with artists

• Use artist star power to drive your contests, sweepstakes, social media exposure and on-site presence

Onsite Presence – Retail Partnership

SWRV Teamed up with Cox New Orleans to promote and upsell new SWRV services in their retail store on LSU campus

• SWRV set up shop at the COX retail store on the LSU campus and provided premiums and urged consumers to interact with products

Onsite Presence- Festival Activation

SWRV Partnered with AT&T U-verse to promote services at SXSW Music Festival

• MC provided trip giveaway and meet and greet access to artists

• MC provided local street teams and premiums

• Presented live stream through MC/SWRV and AT&T U-verse facebook pages with live artist interviews

TARGETED ONSCREEN ADVERTISING

LADI Panels

• MC provides you with 2 minutes each hour on any of the 46 music channels at your disposal. (4) :30 panels each hour

• Customize messaging allows you to brand and market your system initiatives/products to targeted audiences

• Support SWRV from the MC linear channels

• Visit our affiliate site for more information on target demos for our music channels and how to effectively use your LADI Panels

LADI (Local Addressable Data Inserter) Panels give you the control to schedule your own targeted ads

http://www.musicchoice.com/affiliate/home/main_general_affiliate_info.asp

Insert

corporate/local

messaging

MARKETING MATERIALS

Marketing Materials

• Print tactics such as post cards, direct mail pieces, one-sheets and

Free-standing inserts allow you to reach consumers from another

angle.

• Movie-sized posters for payment centers, lobbies, etc.

• SWRV can provide print templates/approved artwork

• SWRV provides :30 customized cross channel spots

• Premiums for local events

We provide you with templates to create your own materials and turn-key resources