Product Marketing PlanCrystal Titan

2014

Next Generation Website

Website Redesign

Crystal Microsite Updatereflects changes in featureslocalizedReady in March

Lost in Translation

Localization

Product EDMWebsiteGive away program

Google Keywords (?)

Selling Kit Material

Traffic Generation

CT Giveaway Program

Year Round

Collects Demo ScenarioCollect Success Story

Submissions will be visible on websitewinners picked every quarter

Current Stuff !Hard to Process

Material Rewrite

Several materials should be broken up into chunks

Short, concise power points (could be several) with clear topic and focus in each

Easily Digestable Stuff

SELLING KIT

Selling Kit

Selling Flyer

Detailed Spec Sheet

ArtworksDownloadable From WebPre-installed on USB as give away

Short Presentation PPTs

Commercial Video

Commercial Videos

30 - 40 Second Pure Product Based Commercial

Introduce the Key Selling Points of Crystal Titan

Ready in mid-March, on Website & EDM

Google Keywords

Google Keywords

Year Round Exposure7AM to 7PM

Focused Regional Exposure

Product Oriented Message

Product & Topic Keywords

All Traffic Directs to Crystal Micro-Site

Product Debut

ISC WestProduct DemoFocused Target DemoIn House Special PricingFill out info to exchange for coupon

AWARENESS