marketing knysna: 2014/15marketing knysna: 2014/15

3311 times

audience

30.1mtraditional

18.30m

outdoor

4.38m

social

5.60mother

1.82m

that’s enough tofill soccer city stadium

g

twitter

36%

web

45%

facebook

67%facebook

33%

web

55%

twitter

64%

female49%

male51%

who are the fans of

KNYSNA?

who are our little

BIRDS?south african

58%united kingdom

13%

mauritius

9%

united states

3%rest of the world

18%

most uniqueinterests

africaluxury travelhotelsbusiness traveleurope

south african

83%

united kingdom

3%germany

1%

united states

3%

rest of the world

10%

who are our

LIKES?top

languages

englishafrikaansgerman

dutchfrench

desktop pc

63.5%

mobile phone

21.5%01:33

tablet

15%top

interestsrunning / walking

businesscycling

food & drinkhistorical sites

most readpages

homeplay

festivalsabout knysna

knysna accomm

where arethey from?south africaunited kingdomunited statesgermanynetherlands

who are our

VISITORS?

time spent

02:22time spent

02:15time spent

breakdown - exclevent attendance &

event media reach

AUDIENCEknysna facebook 645 593 reach (audience)73 855 mention (interacted with)

sedgefield facebook929 191 reach (audience)40 068 mention (interacted with)

knysna twitter4.01m reach1.41m mention

sedgefield twitter19 300 reach129 mention

SOCIAL

30.1m

electronic1 185 666 readers

radio266 933 listeners

tv4 529 000 viewers

print13 580 800 readers

PR & MEDIA

newsletter62 000 readers

visitknysna.co.za450 000 visitors

ELECTRONIC

outdoor media4.38m vehicles

direct marketing60 000 distributed

ALTERNATIVE MEDIA

6 600 000

vanity fairinternationalmagazine

2 800 000

high lifebritish airwaysin-flight magazine

335 000

vrouekeurlifestylemagazine

conversion to

exposureSOCIALMEDIA

OTHERMEDIA

EVENTS& FESTS

PR &MEDIA

social media

R532m

knysna facebook

25.8m

knysna twitter

493m

sedgefield twitter

45k

sedgefieldfacebook

14m

engagement& mentions

knysna tw: 1.41mknysna fb: 73k

sedge tw: 129sedge fb: 40k

other media

R16.05m

newsletter

3.10m

directmarketing

12m

outdoorplatforms

950k

events & festivals

R186m

pnp knysnaoyster festival

168m

knysnaliterary festival

2m

speed week+ classic cars

2.5m

pink loeriefestival

1mnationalblue flag launch

500k

sedgefield slow festival

4m

leisure islefestival

800k

knysna hopespot launch

1m

working withwood festival

6m

rs tera int’lsailing contest

200k

pr & media

highlights

R13.5m

CNBC AfricaDSTV insert

500k viewersR700k

CommunityRadio Interviews

627k listenersR520k

Weg MagazineMarch 2015

313k viewersR2.4m

R14.40that’s enough to give

every south africang g

traditional

13.5m

other

16.05msocial

532m

festivals

186m

total exposure

R747.56m

Estimate conservative values calculatedper industry standard Advertising ValueEquivalent formula.

AVE

SABC Media 24Vanity Fair Group EditorsMango Juice High LifeCaxton PrimediaContinental Outdoor Other

RATE CARDS

South African Audience Research Foundation Facebook InsigtsDepartment of Communications TweetReachMarketing Department Records SumAll.comGoogle Analytics NewsClipAlexa.com

SOURCES

marketing knysna: 2014/15marketing knysna: 2014/15