PowerPoint Presentation

Marketing is DeadKyle Lacy, 7/07/2016Understanding the trends changing content and what you must do to survive

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@KYLEPLACY#Louis CK Video

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Average # Apps Installed on DeviceAverage Numbers of Apps Used DailyAverage # of Apps Accounting for 80%+ of App UsageTime Spent on Phone (per Day)Most Commonly Used AppsUSA371235 hoursFacebookChromeYouTube

Worldwide331234 hoursFacebookWhatsAppChrome

Day in the life of a mobile user

@KYLEPLACY#IT is seamless

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@KYLEPLACY#Mobility has matured But Internet usage is growing

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Whoever owns the NETWORK. Owns the experience.DISRUPTIVE TREND #2

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@KYLEPLACY#Sales Growth for select internet retailers

@KYLEPLACY#COMPARISONS MATTER

$54B CAP$12B CASH$49B CAP$21B CASH

$165B CAP$40B CASH

$510B CAP$75B CASH

$584B CAP$215B CASH

$377B CAP$92B CASH

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The 5 ps of marketing survivalEVOLUTION #1

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@KYLEPLACY#MARKETING MUST REORG TO SURVIVE

@KYLEPLACY#PEOPLEPRINCIPLESPROCESSPROGRAMSPERFORMANCEMarketing team Fundamentals

@KYLEPLACY#People: The most important part of any organization. You must concentrate on hiring for aptitude, attitude and agility. Principles: The fundamental beliefs, objectives and behaviors of your team.Process: The inner workings of how your team operates and functions. Focusing on how you optimize the four components of the marketing mix: product, pricing, promotions and channels for both execution and awareness. This also includes alignment between team members and other business units in the organization. The new way

@KYLEPLACY#Programs: Its all about continuous rapid improvement. How do you deliver programs to create marketing leverage that uncovers new sources of revenue growth, optimize current marketing programs and increases marketing production efficiency at scale?Performance: This is the foundation of any strong marketing organization. You must measure everything in order to discover better ways to reach customers. The new way

@KYLEPLACY#The old WayMARKETINGOperationsCreative

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UXPERIENCE MATTERSEVOLUTION #2

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ITS NOT CONTENT MARKETING. ITS THOUGHT-LEADERSHIP.EVOLUTION #3

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DIE ENGAGEMENT METRICS! LONG LIVE UNIT ECONOMICS! EVOLUTION #4

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DATA CLEANSE FOR HEALTHY ARTIFICIAL INTELLIGENCEEVOLUTION #5

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