Marketing InternationalSummary

March, 2008

Marketing Team

John HaakeDir. NA Marketing

New York

Hussain RahimMktg Assistant

New York

Ori CarmonSr. Graphic Designer

Israel

Lianne SchneiderDir. Intl Marketing

Israel

Dana MillerDigital CommSpecialist

Israel

Amit RahavVP Global Marketing

Livia VadaszMktg Assistant

London

Eric MorseCopywriter

New York

Brock SavagePresentation Specialist

New York

APAC Events Planned 2008

iMedia Brand Summit (AU)

Cebit - speaking slot (AU)

IAB Industry Awards – Silver Sponsor (AU)

AdTech – Speaking opp (SG)

AdTech – Speaking opp (Shanghai)

NMF Fall – (Japan)

MSN Eyeblaster joint initiatives – India

Budgeted Marketing Initiatives - APAC

Eyeblaster Uni (AU)

IAB Australia

ADMA Membership

PR project in AU and HK

Unbudgeted Marketing Roadmap

Adobe-Eyeblaster co-marketing initiatives

ADMA (Asia Digital Marketing Association) events

MSN Eyeblaster road show in Asia

Feature articles, press releases, white papers from UK and AU shared with all APAC Partners

Press coverage in local industry publications – your initiative

Corporate Highlights

Rebranding – more to come!

Launch Eyeblaster Creative Zone incl. Ad Gallery, blog, forum and resource library

– http://creativezone.eyeblaster.com

New corporate web site ~ June 2008

5 new case studies

New corporate + product presentations

One sheeters and white papers

Rebranding Eyeblasterwith Mortar

8

Redefined Target Audience

Builders - THE DIGITAL

EVANGELIST

So what do they believe in?

Needs Wants Desires

new ideas

to speak their mind

to challenge status quo

to understand the online consumer

experience

push the limits

to enlighten others

tools that enable change

strategic partners who understand the online consumer experience

to lead the digital

revolution

to persuade others

to do it right

a campaign which

motivates and moves

customers

9

Building the Product Proposition

Eyeblaster isn’t selling just a suite of products, it includes much more than just the technology.

It includes education, expertise, experience, understanding, insight, integration, imagination.

People that fuel ideas.

Technology that enables creative freedom.

Data that carries weight and eye-opening consumer insight.

A consultative rich media partner

10

Ideal Benefits of Eyeblaster

BENEFITS:

Better more engaging online marketing

Deeper consumer understanding, more accurate metrics for success

More than just a vendor or sales person - a partner, a consultant

Making informed, quick decisions

Gives me a competitive edge in the marketplace

Better more engaging online marketing

Deeper consumer understanding, more accurate metrics for success

More than just a vendor or sales person - a partner, a consultant

Making informed, quick decisions

Gives me a competitive edge in the marketplace

11

Changing the approach

“ Eyeblaster is the innovator and pushing the envelope with -”.thought leadershipMedia

“Eyeblaster is the innovator and pushing the envelope with thought leadership.”- Media

“ I would love to see Eyeblaster in a -”.more consultative roleMedia

“I would love to see Eyeblaster in a more consultative role.”- Media

“ You can have a great interface but if you can’t relate with people and connect with

them it does nothing for clients. And -”.Eyeblaster has great people skillsMedia

“You can have a great interface but if you can’t relate with people and connect with

them it does nothing for clients. And Eyeblaster has great people skills.”- Media

“ It’s a perfect relationship with Eyeblaster because they listen to our input -.and feedback. We don’t get that level of service with other vendorsCreative

“It’s a perfect relationship with Eyeblaster because they listen to our input and feedback. We don’t get that level of service with other vendors.- Creative

“ Eyeblaster very well could be the next door neighbor who will help you, give you advice and be on call when you need them. Other vendors (e.g. Atlas) is like a plumber: fixes the problem and”.then leaves -Media

“Eyeblaster very well could be the next door neighbor who will help you, give you advice and be on call when you need them. Other vendors (e.g. Atlas) is like a plumber: fixes the problem and then leaves.”- Media

“ Eyeblaster is more than a third party ad-server to us, they’re like a consultant service. It goes deeper than just a vendor mentality. If that part of the relationship soured then they’d -”.likely lose our businessMedia

“Eyeblaster is more than a third party ad-server to us, they’re like a consultant service. It goes deeper than just a vendor mentality. If that part of the relationship soured then they’d likely lose our business.”- Media

Marketplace

Seeded

Jan Feb March April May June July Aug Sept Oct Nov Dec

PerceptionsShifted

Digital Plumber to Digital Architect

Work Executed Direction Established

Getting from A to B

Research / Ad / PR / Product / Sales kit

Involvement / Training / Knowledge/ Champions / Measure

Brand platform / Identity / Branded basics / Web

Elements of Rebrand

Foundation

Inbound

Outbound

Jan

Direction Established

Feb Mar

Q1 - Direction Established - Deliverables

Develop Brand book, new identity, new logoCommence home page rebrandLaunch Eyeblaster Creative ZoneInbound

– Management review– Sales Training– Sales briefing– AM briefing– Gap Analysis

Marketing Product Launch– Eyeblaster Workshop– Campaign Monitor

Thank You