Marketing Innovation: SVN Social Media Panel
Transcript of Marketing Innovation: SVN Social Media Panel
Marketing Innovation
How the Web is Changing Business
Jason Mogus, Michael Martin, Pam Chalout, & Andy Shalal
We Live in Times of Massive Systemic Change
The Web & Networks are
Creating New Models
Changing AudiencesCitizens are over-marketed to.
They aren’t listening.
They expect more from our orgs.Faster. In real time. 24/7.
They demand authenticity.
They are waking up. Seeing interconnections. They seek
meaning & involvement.
Social Mission OrgsInspiring visions +
passionate thought leaders.
Authentic stories of action that you do every day to unlock + share.
Customers who love you + want to help.
Involved with a compelling movement.
The world is looking for our leadership.
The Web Today & Tomorrow
Conversations
Self-organize
Meaningful Participation
Emerging Web
Reach where they are
Traditional Web
Hear people. Respond to community need. Build relationships.
Match needs with means. Build community. Get out of the way.
Tell real stories.Promote solutions.
Be open & transparent.
Ask for help. Meaningful involvement.Mass-mobilize response.
Web
Values
storytelling
connecting
listening
participation