Marketing Innovation AIM conference
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INNOVATION MARKETING Copyright ©2013 Angele Beausoleil
description
An attempt at demystifying what Marketing Innovation is and what you need to know to prepare yourself to play well in the sandbox.
Transcript of Marketing Innovation AIM conference
INNOVATION MARKETING
Copyright ©2013 Angele Beausoleil
INNOVATION DESIGN-DRIVEN
Copyright ©2013 Angele Beausoleil
LISTENING Image:h;p://www.digitalherobook.org
SEEING Image: h;ps://lh3.googleusercontent.com/rH6O3zCNCts_FTcp85On_UCE7jtz9LpNqCNApmVBmUvM8yCELEw7ezfa2CzM22GKBOAEskmMiCinJh2cT3SeCUh1BvwUvfrBdpY7KUWZMFENosY_nA-‐rij62kw
INTERPRETING Image: h;p://www.visualphotos.com/image/2x2704287/girls_playing_with_string_and_can_telephone
PROPOSING Image: h;p://www.visualphotos.com/image/2x2704287/girls_playing_with_string_and_can_telephone
INNOVATION MEANINGFUL
Copyright ©2013 Angele Beausoleil
VIDEO GAMING REAL & SOCIAL
Copyright ©2013 Angele Beausoleil
PERSONALIZED MUSIC SYSTEM
Copyright ©2013 Angele Beausoleil
TASTY, HEALTHY FOOD EXPERIENCE
Copyright ©2013 Angele Beausoleil
CONNECTION SOCIAL & BRAND
INNOVATION RESPONSIVE
Copyright ©2013 Angele Beausoleil
USER CONTEXT
WHAT DOES THIS MEAN? WHAT ARE WE OFFERING?
Copyright ©2013 Angele Beausoleil
PROBLEM PEOPLE PLACE
PROCESS PROPOSAL
Copyright ©2013 Angele Beausoleil
PERSONAS FIELD TRIP & SERVICE JOURNEY
BRAINSTORM & PROTOTYPE BUSINESS MODEL CANVAS
Copyright ©2013 Angele Beausoleil
INNOVATION PROBLEM ID
Copyright ©2013 Angele Beausoleil
INNOVATION DESIGNED SOLUTIONS
Copyright ©2013 Angele Beausoleil
NEW USERS EXISTING USERS
NEW OFFERINGS
EXISTING OFFERINGS
MANAGE INCREMENTAL
EXTEND EVOLUTIONARY
ADAPT EVOLUTIONARY
CREATE REVOLUTIONARY
Verganc (2009) Brown (2009)
INNOVATION BEGINS WITH “WHAT IF”
Copyright ©2013 Angele Beausoleil
GARAGE Image: h;p://archinspire.org/wp-‐content/uploads/2014/01/simple-‐garage-‐workshop-‐modern-‐unique-‐house7.jpg
Ques1ons
@angelsun
Angèle Beausoleil PhD Student @ UBC Adjunct Professor, Sauder School of Business Chief Innovation Officer, Agent Innovateur Inc.
