Marketing in Libraries
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Marketing in Libraries Libraries vs. Bookstores By Erin Flynn and Kathleen Spale
description
Marketing in Libraries. Libraries vs. Bookstores By Erin Flynn and Kathleen Spale. Importance of Marketing. Book Displays. Posters . SMARKETING. Fliers / Newsletters. Websites. Common Features 2.0. Facebook / Twitter. Blogs. Inventions of the Future. - PowerPoint PPT Presentation
Transcript of Marketing in Libraries
Marketing in LibrariesLibraries vs. BookstoresBy Erin Flynn and Kathleen Spale
Importance of Marketing
Book Displays
Posters
Fliers / Newsletters
SMARKETING
Websites
Common Features 2.0
Facebook / Twitter
Blogs
Inventions of the Future
Discussion Questions
• Do you think libraries should follow marketing patterns of bookstores?
• What are some other new marketing trends in libraries?• How does marketing collections help fulfill libraries’ mission to
the community?
Sources
• Amazon.com. http://www.amazon.com/ [October 29,2010].• Borders. http://www.borders.com/online/store/Home?schid=GGL|G_Borders+Brand|Borders+Phrase|• borders&jkId=8a8ae4cc2a07be2c012a1445917e4ded&jt=1&jadid=5301317548&js=1&jk=borders&j
sid=20516&jmt=1&&gclid=COWk-5ql-aQCFQFoKgod7lLYgw [October 29,2010].• Chmura, Chris. “Library Cuts Hours, Adds Vending Machine.”
http://www.myfoxtampabay.com/dpp/news/local/pinellas/library-vending-machine-092310 • [October 2010].• Circle, Alison. “Marketing Trends To Watch.”Library Journal 134, no. 16 (October 1, 2009): 26-29.• DeNoirmont, Patrick. “Vending Machines Serve Up Helping of Books.” http://today.msnbc.msn.com/id/9005718
[October 2010].• Duncan, Ross. “Smarketing: Smarter Marketing For Libraries.” APLIS 22, no.4 (December 2009): 149-156. • Kanto-Horning, Susan. “Self-Service To The People.” Library Journal 134, no.13 (August 2009): 16-19.• Lenox, Marianne. “Using Social Networks to Create Powerful Learning Communities.” Computers in Libraries 30,
no. 7 (September 2010): 12-17.• Mazzar, Rochelle. “Libraries and Social Media.” Access 16, no.1 (Winter 2010): 10-12.• Orland Park Public Library. http://www.orlandparklibrary.org/ [October 29,2010].• Rhiger, Mindy. “Bookstores vs. Libraries.” http://www.suite101.com/article.cfm/libraries/55676 [October 2, 2010]. • Rippel,Chris. “What Libraries Can Learn From Bookstores: Applying Bookstore Design To Public Libraries.”
http://www.ckls.org/~crippel/marketing/bookstore.html [October 2,2010].• “Two New Options For Automated Book Vending.” Library Journal 134, no.10 (June 1, 2009): 18.
