Marketing I Research Project

Note: Your textbook will be helpful for this project!

The five steps that a business follows when conducting marketing research are:

1. Defining the problem.2. Obtaining data.3. Analyzing the data.4. Recommending solutions.5. Applying the results. (Note: You don’t have to do this

for the project, but you CAN attempt to move this forward if you are so compelled.)

The Marketing Research Process

Marketing Research Project & PPT

Title Slide (Slide 1)

Title for your research Names of participants Hour of class Due date: November 11,

2010 Artwork Note: Your PPT must be

printed out in handout form with six slides per page!

Marketing Research Project & PPT Introduction (Slides 2-3)

Define the problem Explain the nature of the topic and what

prompted you to research this area Did you have a personal experience that

affected you in some way? Have you observed certain situations that

caused you to take interest in this subject? Explain what you hope to accomplish

through the course of your efforts

Marketing Research Project

Procedures Used (Slide 4-5)

Explain how the primary research was performed

Briefly describe what secondary research you used and how it was obtained

Marketing Research Project

Primary Research Findings (Slides 6-9)

Analysis of findings and statistical information (Note: This is statistical information. You must have at least three (3) charts and/or graphs)

Interpretation of the data (What does it mean?)

Marketing Research Project

Secondary Research Findings (Slides 10-12)

Provides the information found before conducting the primary research

Interpretation of the information*Actual copy of secondary source

Marketing Research Project

Recommendations (Slides 13-15)

Your “solutions” to the problem Open-ended answers Free from bias Based directly on results of primary

research

Marketing Research Project Appendices: in this order (Printed out

and stapled to your PPT handouts)

Appendix A: blank survey Appendix B: tally sheet (blank survey with

‘tick’ marks) Appendix C: secondary research documents

Marketing Research Project – Due Friday, November 12th, 2010

Evaluation (See Attached Rubric) Survey Design & Observation Form – 30 points Survey Completion & Observation Form

Completion – 25 points Analysis of Results – 15 points PowerPoint with Procedure, Research,

&Recommendation Details (includes appendices) – 25 points

TOTAL: 95 POINTS

The five steps that a business follows when conducting marketing research are:

1. Defining the problem.2. Obtaining data.3. Analyzing the data.4. Recommending solutions.5. Applying the results.

Find your team! (Two people per team!) Pick a topic! Write down team member names and the

topic on the Research Report Sheet at the front desk before you leave today!!!

The Marketing Research Process

General Research TopicSchool Improvement at Parkway North High

Specifics/Options Overall Health & Wellness (school lunch, fitness options) Communication (texting & phones, internet policy) Conservation Efforts(recycling, organic food options) School Safety (bullying, zero tolerance) Transportation (parking policy, activity transportation) Current Competition Profile (varsity sports, intra-school

competitions) School Image (perception by the public) Other

Marketing Research Project: Group & Topic (Note: You cannot have the same problem definition as another group! First mover advantage is the rule for this!)

Group Member Names & Topic1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.