Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.
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Transcript of Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.
![Page 1: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/1.jpg)
Marketing I
How Well Do U Know Marketing?
20 Questions; 5 points each.The answers follow the Qs.
![Page 2: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/2.jpg)
The study of consumers and how they make decisions is called . . .
a. Buying Motives
b. Consumer Behavior
c. Psychographics
d. Self-Regulation
Question #1
![Page 3: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/3.jpg)
The total revenue that can be obtained from a market segment is
a. Potential Earnings
b. Market Potential
c. Market Share
d. Market Segment
Question #2
![Page 4: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/4.jpg)
Demographic characteristics include
a. Income
b. Hobbies
c. Personal Interests
d. All of the Above
Question #3
![Page 5: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/5.jpg)
The failure rate for new products in the marketplace, on average, is
a. 10%
b. 50%
c. 30%
d. 70%
Question #4
![Page 6: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/6.jpg)
A product will succeed if it (is)
a. Cute
b. Inexpensive
c. Useful to the consumer
d. Easy to make for the company
Question #5
![Page 7: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/7.jpg)
Clearly defined segment focused on by the company.
a. Marketplace
b. Consumer Market
c. Target Market
d. Business Market
Question #6
![Page 8: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/8.jpg)
Characteristics that make a basic product unique.
a. Options
b. Features
c. Image
d. Assortment
Question #7
![Page 9: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/9.jpg)
The most flexible transportation method is
a. Trucks
b. Railroads
c. Ships
d. Airplanes
Question #8
![Page 10: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/10.jpg)
What is an advantage of using Advertising?
a. Immediate Feedback
b. Mass Audience
c. Free
d. Little Control
Question #9
![Page 11: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/11.jpg)
Who is best able to define consumers’ needs & what it takes to satisfy them?
a. marketers
b. businesses
c. consumers
d. All of the above
Question #10
![Page 12: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/12.jpg)
Which marketing function establishes the value of products & services?
a. selling
b. pricing
c. product/service management
d. marketing information management
Question #11
![Page 13: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/13.jpg)
Which marketing function helps customers better locate & obtain
products?
a. promotion
b. distribution
c. selling
d. financing
Question #12
![Page 14: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/14.jpg)
The most difficult type of competition businesses face is a market in which they compete with
a. Similar products
b. Different products
c. Lower quality products
d. More expensive products
Question #13
![Page 15: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/15.jpg)
Routine decision-making might be used when?
a. Hiring a new employee
b. Redecorating the office
c. Studying consumer behavior
d. Purchasing operating supplies
Question #14
![Page 16: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/16.jpg)
The simplest type of distribution channel
a. direct
b. indirect
c. reverse
d. linked
Question #15
![Page 17: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/17.jpg)
Which is not a component of the Marketing Mix?
a. Promotionb. Pricec. Proboscisd. Product
Question #16
![Page 18: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/18.jpg)
Which is not a type of creative format used in advertising?
a. Musical
b. Special
c. Testimonial
d. Technical
Question #17
![Page 19: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/19.jpg)
The process of gathering information about a company’s competition is
a. Information search
b. Problem recognition
c. Decision-making process
d. Marketing intelligence
Question #18
![Page 20: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/20.jpg)
Which is not a characteristic of demographics?
a. Income
b. Lifestyle
c. Gender
d. Education
Question #19
![Page 21: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/21.jpg)
Game costs $25 to make.Retail markup is $12.
What is the Selling Price?
a. $??
b. $??
c. $??
d. $??
Question #20
![Page 22: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/22.jpg)
Marketing I
Here Are The Answers?Remember: 5 points each.
![Page 23: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/23.jpg)
The study of consumers and how they make decisions is called . . .
a. Buying Motives
b. Consumer Behavior
c. Psychographics
d. Self-Regulation
Question #1
![Page 24: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/24.jpg)
The total revenue that can be obtained from a market segment is
a. Potential Earnings
b. Market Potential
c. Market Share
d. Market Segment
Question #2
![Page 25: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/25.jpg)
Demographic characteristics include
a. Income
b. Hobbies
c. Personal Interests
d. All of the Above
Question #3
![Page 26: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/26.jpg)
The failure rate for new products in the marketplace, on average, is
a. 10%
b. 50%
c. 30%
d. 70%
Question #4
![Page 27: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/27.jpg)
A product will succeed if it (is)
a. Cute
b. Inexpensive
c. Useful to the consumer
d. Easy to make for the company
Question #5
![Page 28: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/28.jpg)
Clearly defined segment focused on by the company.
a. Marketplace
b. Consumer Market
c. Target Market
d. Business Market
Question #6
![Page 29: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/29.jpg)
Characteristics that make a basic product unique.
a. Options
b. Features
c. Image
d. Assortment
Question #7
![Page 30: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/30.jpg)
The most flexible transportation method is
a. Trucks
b. Railroads
c. Ships
d. Airplanes
Question #8
![Page 31: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/31.jpg)
What is an advantage of using Advertising?
a. Immediate Feedback
b. Mass Audience
c. Free
d. Little Control
Question #9
![Page 32: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/32.jpg)
Who is best able to define consumers’ needs & what it takes to satisfy them?
a. marketers
b. businesses
c. consumers
d. All of the above
Question #10
![Page 33: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/33.jpg)
Which marketing function establishes the value of products & services?
a. selling
b. pricing
c. product/service management
d. marketing information management
Question #11
![Page 34: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/34.jpg)
Which marketing function helps customers better locate & obtain
products?
a. promotion
b. distribution
c. selling
d. financing
Question #12
![Page 35: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/35.jpg)
The most difficult type of competition businesses face is a market in which they compete with
a. Similar products
b. Different products
c. Lower quality products
d. More expensive products
Question #13
![Page 36: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/36.jpg)
Routine decision-making might be used when?
a. Hiring a new employee
b. Redecorating the office
c. Studying consumer behavior
d. Purchasing operating supplies
Question #14
![Page 37: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/37.jpg)
The simplest type of distribution channel
a. direct
b. indirect
c. reverse
d. linked
Question #15
![Page 38: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/38.jpg)
Which is not a component of the Marketing Mix?
a. Promotionb. Pricec. Proboscisd. Product
Question #16
![Page 39: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/39.jpg)
Which is not a type of creative format used in advertising?
a. Musical
b. Special
c. Testimonial
d. Technical
Question #17
![Page 40: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/40.jpg)
The process of gathering information about a company’s competition is
a. Information search
b. Problem recognition
c. Decision-making process
d. Marketing intelligence
Question #18
![Page 41: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/41.jpg)
Which is not a characteristic of demographics?
a. Income
b. Lifestyle
c. Gender
d. Education
Question #19
![Page 42: Marketing I How Well Do U Know Marketing? 20 Questions; 5 points each. The answers follow the Qs.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649dc75503460f94abc4ac/html5/thumbnails/42.jpg)
Game costs $25 to make.Retail markup is $12.
What is the Selling Price?
a. $37
b. $37
c. $37
d. $37
Question #20