Marketing Fundamentals for Small Business by Donna Gilliland
Marketing fundamentals- By Saqina
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Transcript of Marketing fundamentals- By Saqina
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Presented by:
Sakina Y.S.
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Be prepared every time. Never go
into a new sales transaction
without
Effective Planning.
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The
ladder of success
is best climbed by
stepping on the
rungs of
opportunity.
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Customer Service is not
a department, it’s
everyone’s job.
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“If you
mean
to profit,
learn to
please.”
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Maintain
control of the
Sales Process.
Maintain
control of the
Selling Process.
CHUNILAL MODI.
MUMBAI.
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People buy
Emotionally
and justify
their decisions
Logically.
PRASHANT WAGH.
PUNE.
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DAMODAR KATRE - NAGPUR.
Customers
don’t expect
you to be
perfect.
They do expect
you to
Fix
things when
they go wrong.
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Manage your stressors.
Failure to control your stress
will cause you to make poor
decisions.
SURESH GAIKWAD.
AURANGABAD.
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Sell Wants and
desires. People
buy what they
Want
not what they
Need.
PRADEEP BHAVSAR.
PUNE.
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Accurate sales
records are not
a
luxury
but a
necessity.
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Regularly set clear,
specific and written
goals.
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Sell Solutions not features and
benefits. Every prospect's
needs are unique.
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DO SOME
COMPETITOR
RESEARCH
It’s impossible to
effectively sell or
market your services
unless you have
researched your
competitors.
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Prospect for New Business every day.
Keep your eyes out for new business.
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Don't advertise in
advance your willingness
to make concessions.
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Keep everything simple.
Prospects want you to
eliminate confusion
not add to it.
RAHIM ABDUL.
COCHIN.
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TIME is your most important asset in selling. Use it wisely.
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Make a sale,
you will
make a
living.
Sell a
Relationshipand you can
make a
fortune.
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Face the
challenges
confidently
thinking
that..”If I
can’t, who
can!”
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Competitive
Spirit
One should not
fear competition.
Healthy
competition
brings out the
best in you.
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Your attitude is the significant
contributor to your sales, success or
failure.
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Eliminate “ I ” from your
vocabulary. Always deal
in you.
Become customer
focused and not self-
focused.
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Ask for referrals.
Your best source of new business is from referrals.
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Selling is not a
transaction but
an opportunity
to develop
successful
lasting
relationships.
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Promise a lot and
deliver more.
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More contact means more sharing of
information, gossiping , exchanging,
engaging,
in short, more Word of mouth
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Fail often
so you can
Succeed
sooner.
HETAL KUMAR SHAH.
SURAT.
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Sell the
relationship not
a transaction.
It is easier to do
more business
with a
Present Customer.SAMIR RAMI.
AHMEDABAD.
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When you sell
price ,
you rent the
business.
When you sell
value,
you own it.
PALASH GHOSH.
GUWAHATI
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Get information
before you give it.
Master the art of
asking good
questions.
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Don't make commitments you
can't honor or control.
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Dare to be CREATIVE. Try new techniques and get
outside the box of normal.
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Build and maintain TRUST.People buy from people they trust.
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Never deviate from Ethical Behavior.
This is self-explanatory.
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Develop
Product Knowledge.
Become the expert
in your field.
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